This document discusses innovation in healthcare and compares it to innovation in offshore oil extraction. It notes that healthcare involves many organizations, politics, laws, unions and more, making innovation more complex. Some opportunities for healthcare innovation mentioned include sensor technology, self-service solutions, e-training, social media, portable ultrasound, and using social media to both connect professionals and patients. The document advocates for smarter use of funds and human capital through disruption of existing models and open innovation in healthcare.