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Innovation on Purpose
Graham Brown-Martin
{innovation catalyst}
@GrahamBM
Innovating since 1979
Innovation on Purpose
Seeing new dots and joining
them together to create new
products and services
obstacles to innovation
The innovation immune system
The innovation immune system is
how an organisation deals with
new ideas and can include
strategies that kill innovation.
HR practices designed to hire for consistency offer no hope of doing
something new. To ensure conformity HR can be about 鍖nding people
that are like existing employeessame school, same degrees, same
industry, same background
Diversity
GroupThink
At the heart of groupthink is the desire for harmony and conformity.
illusions of invulnerability*
*Irving Janis, Psychologist
Research in Motion
At the pinnacle of its implosion all
eight of RIMs outside directors,
including its chairman and lead
director, were accountants, economists,
and 鍖nance people.
Nokia, Swissair, Kodak, 掘稼姻看稼
Change is no longer linear
The Economist
Immune system antibodies
Immune system antibodies
fear
hierarchy
command & control leadership
short term results
cannibalising existing business
over reliance on data
no purpose beyond pro鍖t
working in silos
fixed and narrow job descriptions
employee disengagement
micromanagement
Johnny Appleseed
truly disruptive ideas are often seen as bad
ideas when theyre 鍖rst muted. They can result
in scorn as the immune system kicks in and on
occasion they are even criminalised.
The vast majority of human beings dislike and even actually
dread all notions with which they are not familiar. Hence it
comes about that at their 鍖rst appearance innovators have
generally been persecuted, and always derided as fools and
madmen.
Aldous Huxley
unleashing innovation
Whats your purpose?
Purpose Beyond Pro鍖t
Purpose inspires confidence that fuels
investment, innovation and long-term
performance.
EY / Harvard Business Review
An organisations purpose shouldnt be
confused with its mission or, for that
matter, its vision.
A mission is what it does. A vision is
what it would like to be.
A purpose is why it does it.
A purpose is its social value.
Ongoing success
depends on the creation
of 3 values; social,
user, and commercial.
These are the
organisational chakras
that, when well aligned,
bring joy.
Where is your North Star?
Collaborative innovation and leadership
A leader is like a shepherd. He stays behind the 鍖ock,
letting the most nimble go out ahead, whereupon the
others follow, not realising that all along they are
being directed from behind.
The myth of the lone innovator
To maintain sustained innovation,
leaders, provide vision and direction
then build communities who can
innovate rather than followers who
simply execute.
By harnessing the collective genius of
collaborators they create organisations
that encourage this community to
engage and problem-solve together
within a common purpose.
grahambrownmartin.com
Thank you

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