Think Inside the Inbox: Email is Still Number One
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The document features a panel discussing the continued significance of email in digital marketing, with insights from experts in various industries, including Alisa Ng, Anni Cuccinello, and Yasmin Marinaro. It highlights how email remains a vital tool for audience acquisition and customer retention despite the emergence of newer channels. The panel aims to educate attendees on optimizing email marketing strategies to enhance ROI and build audience loyalty.
Think Inside the Inbox: Email is Still Number One
- 1. Think Inside the Inbox: Email is Still Number One
- 2. Panelists Alisa Ng Founder & CEO, ShopLatitude.com Alisa Ng is the Founder & CEO of ShopLatitude.com - a curated online marketplace for travel finds. In 2010, Alisa launched ShopLatitude.com to provide users with immediate access to exotic and exclusive finds around the world. Currently, Shop Latitude enables users to 'arm-chair travel' & shop from 200+ designers, stores & hotels in 16 destinations, including Istanbul, Marrakesh, Mumbai, New York and more. Alisa's travels and product discoveries have been featured by numerous magazines including Vogue, Travel + Leisure, Departures, Wall Street Journal, Marie Claire, Town & Country. Since its launch, Shop Latitude has become Travel + Leisure's e-commerce partner, and selected as the best of e- commerce by InStyle, Town & Country and Departures Magazines. Alisa serves on Celebrity Cruises Global Insider Advisory Panel, & contributes to Travel + Leisure, Travel Channel, Lifestyle Mirror & Afar Magazines. Prior to her entrepreneurial pursuit, Alisa was a Vice President at Morgan Stanleys Fixed Income Divisions in both New York and Hong Kong. During her career in finance, Alisa advised U.S. Municipal Governments and Chinese Corporations on structuring debt and risk management strategies. Alisa received her B.A. from Barnard College & M.P.A. from Columbia University.
- 3. Panelists Anni Cuccinello Audience Development Manager, RealSimple.com Anni Cuccinello is the Senior Audience Development Manager for RealSimple.com a lifestyle website with over 18 million unique visitors each month and over 2 million newsletter subscribers. Real Simple provides smart, realistic solutions to everyday challenges and is part of Time Inc., the largest publisher in the United States. Anni is from New York, NY and has worked at The Knot, New York Magazine, and Scholastic. Anni is a graduate of Rutgers University.
- 4. Panelists Yasmin Marinaro Senior Director of Marketing and Business Development, Fodor's Travel Yasmin Marinaro is the Senior Director of Marketing and Business Development for Fodors Travel, overseeing digital audience development and content licensing for the brand. Yasmin began her career with a focus on digital lead acquisition and e- commerce. Since then, she has led digital marketing and content partnership programs for many brands including Priceline and Travel + Leisure. Yasmin received her B.A. in History from Duke University, and also completed Art History and Italian coursework at the university in Padova, Italy. She is fluent in Spanish and Italian and holds various certifications from the Sommelier Society of America and the Wine & Spirits Education Trust.
- 5. Panel Overview Newer, shinier channels are emerging at every turn, but email is still the belle of the digital marketing ball. Savvy marketers continue turn to it as an efficient audience acquisition and customer retention tool. The adoption of mobile devices has secured its future as core to digital strategy. Attendees will hear how brands across a variety of verticals (travel, e-commerce and media) are leveraging the power of email to diversify their audiences, build loyalty and drive revenue. Digital marketers, product strategists and e-commerce managers will learn how to increase their ROI by optimizing this classic, and often underrated marketing channel. Youve (still) got mail, make it count.