Instagram Overview 2012
3 likes2,200 views
Instagram is a photo sharing social media platform with over 100 million registered users. Users can take photos, apply filters to photos, and share photos on Instagram as well as other social networks like Facebook and Twitter. Many brands have created Instagram accounts to build their brand and engage with customers by encouraging users to share photos related to their business. Businesses can leverage Instagram to build buzz around products and events.
More Related Content
What's hot (19)
Similar to Instagram Overview 2012 (20)
Instagram Overview 2012
- 1. Instagram
- 2. Instagram is a fast, beautiful way to share photos Available on iOS and Android devices around the world How it works: ≒ Easily take photos on your phone ≒ Transform the look of them with an Instagram 鍖lter ≒ Share them online via Facebook, Twitter or Tumblr ≒ Access photo Pages on mobile or new website ≒ Follow friends and brands
- 3. Instagram by the numbers 100 Million registered users 油 ≒ 44% more time spent in app than Twitter ≒ 50 million app downloads 5 Billion 油 photos on the site on GooglePlay, averaging 250,000 per day ≒ Of Interbrands Top 100 5 Million 油 photos generated per day brands, 40 have Instagram accounts The Next Web, ComScore, SImplyMeasured
- 4. Instagrams engagement surpasses Twitter despite existing for less than a third of the time 91,502 53,210 8:55 4:31 30,646 21,814 2:27 12,948 7,632 7,214 2,433 1:26 Facebook Instagram Twitter Pinterest Facebook Instagram Twitter Pinterest Facebook Instagram Twitter Pinterest Total Unique Visitors Average Daily Visitors Average time spent
- 5. How does it complement my marketing strategy?
- 6. Businesses on Instagram Build buzz around your business, product or event How it works: Encourage customers ≒ Create a brand presence Create an account & start to take photos of your posting photos that help tell your business story business, product or ≒ Build a community and engage with them - Find event and share them ways to connect with your followers and give them via social media sites opportunities to engage with and talk about your on Instagram brand. ≒ Monitor your activity - Use the Instagram API to access your own content and/or user generated content based on username, hashtag or location
- 7. Step 1: Create a brand presence 1. Create an Instagram account via the app a business account is the same as a user account 2. Update your pro鍖le information. Be sure to include a name, pro鍖le photo, bio and a link to your brand website. 3. Start posting photos relevant to your brand 4. Connect accounts. Link your account to Twitter, Facebook and any other social media channel that your brand uses. For instructions, visit help.instagram.com
- 8. Step 2: Build a community and engage with them 1. Get followers by including a follow me button on your other properties and linking users to your Instagram web pro鍖le. Connecting your Instagram account to your Facebook Page and Twitter account will alert your followers that youve joined Instagram. 2. Use hashtags to create collections of photos for speci鍖c events or campaigns. Invite users to participate by tagging their own photos. Here are some tips for using hashtags. 3. Reply to comments on your photos by checking the photos in your account and your news feed noti鍖cations 4. Use @ mentions to reference a speci鍖c user. The @mention will link to the users Instagram pro鍖le and the user will get a noti鍖cation in their news feed. 5. Extend conversation into your Facebook and Twitter communities by sharing the content you post on Instagram to your Facebook page and Twitter feed.
- 9. Step 3: Monitor your activity Use the photos to gain insights about your users. Understand how and where people are engaging with your brand. 1. Monitor and respond to the comments on your photos 2. Search hashtag and location pages for your brand/business. 3. Use the Instagram API to pull in content by hashtag, location tag or username.
- 10. 5 tips for leveraging Instagram
- 11. Tip #1: Bring your brand to life through photos 1. Use photos that tell your brand story and showcase your product 2. Utilize photos people cant see anywhere else: sneak peaks of upcoming events, behind the scenes shots, archived/historical photos, current marketing assets 3. Stay authentic to your brand, just like you should on Facebook
- 12. Tip #2: Extend Instagram conversations on Facebook 1. Make sure you post to Facebook and Twitter as well when you post to Instagram 2. When you post from Instagram to Facebook, your photos show up in your fans news feed just like other posts on Facebook 3. Start conversations with your fans on Facebook with your Instagram photos 4. Extend the reach of your Instagram photos through promoted posts and Page post ads
- 13. Tip #3: Experiment and learn about your audience 1. Use different types of photos and post at varying frequencies 2. Listen to feedback from your users and adjust 3. Post consistently, but spread your thoughts out so you dont over-post to your followers 4. Change perspective sign up for a personal account so you get a sense for the user experience and the images that are most interesting
- 14. Tip #4: Bring the Instagram experience into your own platforms 1. Use the Instagram API to showcase your Instagram presence on your website, Facebook page or other online properties 2. Use this to bring emotion and rich visuals to your brand
- 15. Tip #5: Leverage Facebook and Instagram to get the most out of your campaigns (GE?) 1. Incorporate Instagram into upcoming events or campaigns by publishing an engaging series of photos with hashtags or geotags 2. Promote your campaigns and the hashtags 3. Allow people to engage with the photos in other channels like Facebook 4. Monitor engagement and respond to your followers
- 16. Additional resources Weve put together some tips and resources to help you get started using Instagram for your brand or organization ≒ Getting Started with Instagram. This is a quick guide for how to set up and start using your Instagram account ≒ Instagram for Business Help Center. The Help Center provides resources and answers to frequently asked questions ≒ Business Blog. The blog highlights great brand accounts, community engagement, unique API examples and general tips for how to manage a brand account. ≒ API Developer Page. The site provides detailed information for developers using the Instagram API