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Intangibles in a fish bowl world: Digital & CFOs

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Punit Modhgil
Punit Modhgil

CFOs care about the intangible assets (Customers, Talent, Partners, Suppliers, Intellectual Property including Brand, Co-creation networks). Digital Disruption is destroying old business models and creating some amazing new ones especially involving intangible assets. What is the role of the CFO in this 'new abnormal' and how can they leverage the power of digital disruption (devices, data, digital) to fuel a surge for their business. Ideas shared at #CFOIndiaConclave2015 Jaipur as part of the 'CFOs of the Future' track. @CFO_India. I use slides only as anchor and hence just the slides may not flow well. Will try and add an audio line to these slides soon. 7th September 2015.

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Intangibles in a fish bowl world Digital disruption and how to surge ahead CFO India 2015, 5th September, 2015 Jaipur @cfo_india #CFOIndiaConclave2015 @modhgil
Punit Modhgil Managing Director, Octane.in punitm@octane.in https://www.linkedin.com/in/punitm @modhgil Hello. 爐爐爐伍爐む|
Intangibles in a fish bowl world What changed: disruptive role of digital / technology in defining competitive forces How does this impact intangibles How are the CFOs responding @modhgil
3x Networked Disruption 1. Digital Speed of light Global Scale Hyperlinks subvert hierarchy* 2. Data Moores Law Storage: Terabytes every day Analytics & Big Data: Moment of truth 3. Devices Metcalfes Network Effect Every one is a publisher / media Unprecedented access and empowerment @modhgil*The Cluetrain Manifesto
How to ACE this disruption 1. Algorithms 2. Community 3. Engagement @modhgil
Digital is here 1. 100% Measurable 2. Infinite scale (think earned media) 3. Authenticity is the currency of the digital age 4. Internal, external blurring of the line 5. Storytelling or warm human values rule @modhgil
Assets: what CFO manage Intangibles Customers Talent Intellectual Property Co-creation Networks Physical Plant Property Equipment @modhgil Digital plays a huge role in amplifying impact of Intangibles
Impact on market capitalization Intangibles 17% in 1975 80% in 2014 Physical 83% in 1975 20% in 2014 @modhgil Study of S&P 500 over 40 years
4 ways of classifying business** 1. Technology Creators Develop & sell intellectual property 2. Network Orchestrators Sell products or provide digital content through networks 3. Asset Builders Manufacture, market, distribute & sell physical goods 4. Service Providers Financial Institutions & consulting companies @modhgil
Value Multipliers** Deloitte CFO Insights: The Value Shift: Why CFOs should lead the charge in the digital age @modhgil
4 ways CFO can help creating a digital business strategy** 1. Shift mental models-> From hard assets to intangibles that foster interaction & co-innovation 2. Reallocate capital new value creation through digital 3. Rethink business performance management Big Data integrated with financial data to measure, monitor and report results 4. Adjust investor relations Measure, manage and communicate value changes @modhgil
Digital Leadership at CXO Level Digital Officer? Brand custodian? CEO CFO CDO* CIO CMO @modhgil
5 Tech opportunities for the CFO (Chief Value Architect)->SMACe 1. Social 2. Mobile 3. Analytics/Big Data Tech 4. Cloud 5. E-commerce @modhgil
Punit Modhgil Managing Director, Octane.in punitm@octane.in https://www.linkedin.com/in/punitm @modhgil 爐оえ爛爐爐朽ぞ爐| Thank You and lets continue our conversation online
References http://fortune.com/2015/05/22/cfo-digital-strategy/ http://www.prnewswire.com/news-releases/digital-agenda-is-driving- closer-cfo-cio-collaboration-but-lack-of-understanding-of-it-issues-in- finance-function-remains-a-significant-barrier-300085582.html ** http://www2.deloitte.com/content/dam/Deloitte/us/Documents/finance/ us-cfo-insights-valueshift-120314.pdf http://www.openmatters.com/ http://digitalgrader.com/research/ http://www.oceantomo.com/blog/2015/03-05-ocean-tomo-2015- intangible-asset-market-value/ @modhgil

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Intangibles in a fish bowl world: Digital & CFOs

  • 1. Intangibles in a fish bowl world Digital disruption and how to surge ahead CFO India 2015, 5th September, 2015 Jaipur @cfo_india #CFOIndiaConclave2015 @modhgil
  • 2. Punit Modhgil Managing Director, Octane.in punitm@octane.in https://www.linkedin.com/in/punitm @modhgil Hello. 爐爐爐伍爐む|
  • 3. Intangibles in a fish bowl world What changed: disruptive role of digital / technology in defining competitive forces How does this impact intangibles How are the CFOs responding @modhgil
  • 4. 3x Networked Disruption 1. Digital Speed of light Global Scale Hyperlinks subvert hierarchy* 2. Data Moores Law Storage: Terabytes every day Analytics & Big Data: Moment of truth 3. Devices Metcalfes Network Effect Every one is a publisher / media Unprecedented access and empowerment @modhgil*The Cluetrain Manifesto
  • 5. How to ACE this disruption 1. Algorithms 2. Community 3. Engagement @modhgil
  • 6. Digital is here 1. 100% Measurable 2. Infinite scale (think earned media) 3. Authenticity is the currency of the digital age 4. Internal, external blurring of the line 5. Storytelling or warm human values rule @modhgil
  • 7. Assets: what CFO manage Intangibles Customers Talent Intellectual Property Co-creation Networks Physical Plant Property Equipment @modhgil Digital plays a huge role in amplifying impact of Intangibles
  • 8. Impact on market capitalization Intangibles 17% in 1975 80% in 2014 Physical 83% in 1975 20% in 2014 @modhgil Study of S&P 500 over 40 years
  • 9. 4 ways of classifying business** 1. Technology Creators Develop & sell intellectual property 2. Network Orchestrators Sell products or provide digital content through networks 3. Asset Builders Manufacture, market, distribute & sell physical goods 4. Service Providers Financial Institutions & consulting companies @modhgil
  • 10. Value Multipliers** Deloitte CFO Insights: The Value Shift: Why CFOs should lead the charge in the digital age @modhgil
  • 11. 4 ways CFO can help creating a digital business strategy** 1. Shift mental models-> From hard assets to intangibles that foster interaction & co-innovation 2. Reallocate capital new value creation through digital 3. Rethink business performance management Big Data integrated with financial data to measure, monitor and report results 4. Adjust investor relations Measure, manage and communicate value changes @modhgil
  • 12. Digital Leadership at CXO Level Digital Officer? Brand custodian? CEO CFO CDO* CIO CMO @modhgil
  • 13. 5 Tech opportunities for the CFO (Chief Value Architect)->SMACe 1. Social 2. Mobile 3. Analytics/Big Data Tech 4. Cloud 5. E-commerce @modhgil
  • 14. Punit Modhgil Managing Director, Octane.in punitm@octane.in https://www.linkedin.com/in/punitm @modhgil 爐оえ爛爐爐朽ぞ爐| Thank You and lets continue our conversation online
  • 15. References http://fortune.com/2015/05/22/cfo-digital-strategy/ http://www.prnewswire.com/news-releases/digital-agenda-is-driving- closer-cfo-cio-collaboration-but-lack-of-understanding-of-it-issues-in- finance-function-remains-a-significant-barrier-300085582.html ** http://www2.deloitte.com/content/dam/Deloitte/us/Documents/finance/ us-cfo-insights-valueshift-120314.pdf http://www.openmatters.com/ http://digitalgrader.com/research/ http://www.oceantomo.com/blog/2015/03-05-ocean-tomo-2015- intangible-asset-market-value/ @modhgil