The document discusses whether the Indian Premier League (IPL) is considered a brand. It provides definitions of what constitutes a brand from marketing experts. IPL is described as a collection of images, thoughts, and feelings in people's minds that positions itself as a highly competitive, electrifying, and unpredictable cricket watching experience. IPL serves as short and sweet sports entertainment beyond just the sport for youthful, competitive Indian sports fans. Key aspects that make IPL a brand include it addressing the psychological need for sports entertainment, its brand differentiation, consistent experience delivery, and high brand value of $3.2 billion. IPL has also created business opportunities in broadcasting, hospitality, transportation, social media, and betting. In conclusion