際際滷

際際滷Share a Scribd company logo
Indian Premier League
Brand or Not ?
Ishan Dixit
Ashish Pandey
Kavita Deepti
Adarsh Konkodi
Cariappa
Tanu Karan
Rohit Nair
Palak Srivastav
What is a Brand ?
A brand is a name, term, sign, symbol, or design or a
combination of them, intended to identify the goods
and services of one seller or group of sellers and to
differentiate them from those of the competitor
- Phillip Kotler
The intangible sum of a products attributes: its name,
packaging, and price, its history, its reputation, and
the way its advertised
- David Ogilvy, Author of On Advertising
What is a Brand ?
A Brand is a collection of images, thoughts
and feelings in persons mind
IPL Brand Construct
BRAND CORE
FUNCTIONAL REALITY EMOTIONAL EQUITY
BRAND CHARACTER
Highly
commercially
competitive High
Stake Cricket
experience
Highly Electrifying
and Unpredictable
Cricket watching
experience
Glamorous
Commercial
Intra country
International
Entertaining , Short
and Sweet Sports
Entertainment
IPL Positioning
What ( Key Benefit )
Why ( Key Support )
Need for more
Involving and short cricket
entertainment
Whom ( Target Group )
Sports Entertainment
beyond just the sport
Youthful ,
Competitive Fast
paced Indian sports
fans
What makes IPL a brand?
 IPL is an event that serves the psychological need for
sports entertainment
 The DP of IPL
 Brand Association
 Delivering consistent experience
 Brand value 3.2 billion
 Broadcasting
 Hospitality
 Transport
 Social Network Sites
 Betting
Created Business
Impact
Conclusion
 IPL is a dynamic , glamorous and commercialized
brand of domestic cricket sports entertainment
Ipl brand or not
Ad

Recommended

Kapferer Model Brand Identity Prism
Kapferer Model Brand Identity Prism
nitin59
Ipl 7 game of brands week 3
Ipl 7 game of brands week 3
Therefore Consultancy and Services Pvt Ltd
Indian Premiere League 2015 & Social Media
Indian Premiere League 2015 & Social Media
Vikash Singh (Agency Ace of the Year)
IPL 2015 - What if Brands had Eyes?
IPL 2015 - What if Brands had Eyes?
Ankit Nayan
Attractiveness of Action Sports and why brands act in that market
Attractiveness of Action Sports and why brands act in that market
Hayco Volkers
Ipl 7 game of brands week 5
Ipl 7 game of brands week 5
Therefore Consultancy and Services Pvt. Ltd.
Ipl 7 game of brands week 2
Ipl 7 game of brands week 2
Therefore Consultancy and Services Pvt Ltd
Comparison between Idea and Vodafone
Comparison between Idea and Vodafone
Sheikh_Rehmat
Ipl8 game of brands week 1&2
Ipl8 game of brands week 1&2
Therefore Consultancy and Services Pvt. Ltd.
IPL8 BuzzAngles Report
IPL8 BuzzAngles Report
Therefore Consultancy and Services Pvt. Ltd.
An insight into the success of IPL as a Brand.
An insight into the success of IPL as a Brand.
Devesh Purohit
IPL Brand Valuation 2009 - MTI Consulting & Intangible Business
IPL Brand Valuation 2009 - MTI Consulting & Intangible Business
MTIConsulting
ipl
ipl
Great Lakes Institute of Management, Gurgaon
IPL Brand Valuation Report 2018
IPL Brand Valuation Report 2018
Duff & Phelps
Pre IPL8 Buzz
Pre IPL8 Buzz
Therefore Consultancy and Services Pvt. Ltd.
IPL Superfans Deliver 2X Brand Impact: 77% Responded to Ads, Top Brands Hit 6...
IPL Superfans Deliver 2X Brand Impact: 77% Responded to Ads, Top Brands Hit 6...
Social Samosa
English Premier presentation sky.
English Premier presentation sky.
brian nhapi
INDIAN PREMIER LEAGUE(IPL)
INDIAN PREMIER LEAGUE(IPL)
Irfan Tanwari
The IPL Model: Sports Marketing and Product Placement Sponsorship
The IPL Model: Sports Marketing and Product Placement Sponsorship
inventionjournals
Ipl
Ipl
Manik Singh
2 page-keller sbm3-01
2 page-keller sbm3-01
MAHFUZ RAIHAN
IPL 8 game of brands 2015
IPL 8 game of brands 2015
Therefore Consultancy and Services Pvt. Ltd.
eDART-IPL25 study by CrispInsight and Kadence
eDART-IPL25 study by CrispInsight and Kadence
Social Samosa
Branding and communication
Branding and communication
Abir Hossain
Branding and Marketing
Branding and Marketing
abir hossain
Ipl (1)
Ipl (1)
Vinit Poojary
Brand personality
Brand personality
Troika Consulting
Branding chapter 1
Branding chapter 1
Bipasha Matin
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
ChristinaFortunova
Satluj House Semi Final Quiz Quencher 2025.pptx
Satluj House Semi Final Quiz Quencher 2025.pptx
148CDivyamDubey

More Related Content

Similar to Ipl brand or not (20)

Ipl8 game of brands week 1&2
Ipl8 game of brands week 1&2
Therefore Consultancy and Services Pvt. Ltd.
IPL8 BuzzAngles Report
IPL8 BuzzAngles Report
Therefore Consultancy and Services Pvt. Ltd.
An insight into the success of IPL as a Brand.
An insight into the success of IPL as a Brand.
Devesh Purohit
IPL Brand Valuation 2009 - MTI Consulting & Intangible Business
IPL Brand Valuation 2009 - MTI Consulting & Intangible Business
MTIConsulting
ipl
ipl
Great Lakes Institute of Management, Gurgaon
IPL Brand Valuation Report 2018
IPL Brand Valuation Report 2018
Duff & Phelps
Pre IPL8 Buzz
Pre IPL8 Buzz
Therefore Consultancy and Services Pvt. Ltd.
IPL Superfans Deliver 2X Brand Impact: 77% Responded to Ads, Top Brands Hit 6...
IPL Superfans Deliver 2X Brand Impact: 77% Responded to Ads, Top Brands Hit 6...
Social Samosa
English Premier presentation sky.
English Premier presentation sky.
brian nhapi
INDIAN PREMIER LEAGUE(IPL)
INDIAN PREMIER LEAGUE(IPL)
Irfan Tanwari
The IPL Model: Sports Marketing and Product Placement Sponsorship
The IPL Model: Sports Marketing and Product Placement Sponsorship
inventionjournals
Ipl
Ipl
Manik Singh
2 page-keller sbm3-01
2 page-keller sbm3-01
MAHFUZ RAIHAN
IPL 8 game of brands 2015
IPL 8 game of brands 2015
Therefore Consultancy and Services Pvt. Ltd.
eDART-IPL25 study by CrispInsight and Kadence
eDART-IPL25 study by CrispInsight and Kadence
Social Samosa
Branding and communication
Branding and communication
Abir Hossain
Branding and Marketing
Branding and Marketing
abir hossain
Ipl (1)
Ipl (1)
Vinit Poojary
Brand personality
Brand personality
Troika Consulting
Branding chapter 1
Branding chapter 1
Bipasha Matin
An insight into the success of IPL as a Brand.
An insight into the success of IPL as a Brand.
Devesh Purohit
IPL Brand Valuation 2009 - MTI Consulting & Intangible Business
IPL Brand Valuation 2009 - MTI Consulting & Intangible Business
MTIConsulting
IPL Brand Valuation Report 2018
IPL Brand Valuation Report 2018
Duff & Phelps
IPL Superfans Deliver 2X Brand Impact: 77% Responded to Ads, Top Brands Hit 6...
IPL Superfans Deliver 2X Brand Impact: 77% Responded to Ads, Top Brands Hit 6...
Social Samosa
English Premier presentation sky.
English Premier presentation sky.
brian nhapi
INDIAN PREMIER LEAGUE(IPL)
INDIAN PREMIER LEAGUE(IPL)
Irfan Tanwari
The IPL Model: Sports Marketing and Product Placement Sponsorship
The IPL Model: Sports Marketing and Product Placement Sponsorship
inventionjournals
2 page-keller sbm3-01
2 page-keller sbm3-01
MAHFUZ RAIHAN
eDART-IPL25 study by CrispInsight and Kadence
eDART-IPL25 study by CrispInsight and Kadence
Social Samosa
Branding and communication
Branding and communication
Abir Hossain
Branding and Marketing
Branding and Marketing
abir hossain
Branding chapter 1
Branding chapter 1
Bipasha Matin

Recently uploaded (20)

FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
ChristinaFortunova
Satluj House Semi Final Quiz Quencher 2025.pptx
Satluj House Semi Final Quiz Quencher 2025.pptx
148CDivyamDubey
LDMMIA Practitioner Level Orientation Updates
LDMMIA Practitioner Level Orientation Updates
LDM & Mia eStudios
Sustainable Innovation with Immersive Learning
Sustainable Innovation with Immersive Learning
Leonel Morgado
Chalukyas of Gujrat, Solanki Dynasty NEP.pptx
Chalukyas of Gujrat, Solanki Dynasty NEP.pptx
Dr. Ravi Shankar Arya Mahila P. G. College, Banaras Hindu University, Varanasi, India.
Plate Tectonic Boundaries and Continental Drift Theory
Plate Tectonic Boundaries and Continental Drift Theory
Marie
Basic English for Communication - Dr Hj Euis Eti Rohaeti Mpd
Basic English for Communication - Dr Hj Euis Eti Rohaeti Mpd
Restu Bias Primandhika
How to Implement Least Package Removal Strategy in Odoo 18 Inventory
How to Implement Least Package Removal Strategy in Odoo 18 Inventory
Celine George
Non-Communicable Diseases and National Health Programs Unit 10 | B.Sc Nursi...
Non-Communicable Diseases and National Health Programs Unit 10 | B.Sc Nursi...
RAKESH SAJJAN
How to Manage Inventory Movement in Odoo 18 POS
How to Manage Inventory Movement in Odoo 18 POS
Celine George
YSPH VMOC Special Report - Measles Outbreak Southwest US 6-14-2025.pptx
YSPH VMOC Special Report - Measles Outbreak Southwest US 6-14-2025.pptx
Yale School of Public Health - The Virtual Medical Operations Center (VMOC)
What is FIle and explanation of text files.pptx
What is FIle and explanation of text files.pptx
Ramakrishna Reddy Bijjam
SCHIZOPHRENIA OTHER PSYCHOTIC DISORDER LIKE Persistent delusion/Capgras syndr...
SCHIZOPHRENIA OTHER PSYCHOTIC DISORDER LIKE Persistent delusion/Capgras syndr...
parmarjuli1412
PEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
PEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
Arshad Shaikh
How to Manage Multi Language for Invoice in Odoo 18
How to Manage Multi Language for Invoice in Odoo 18
Celine George
GREAT QUIZ EXCHANGE 2025 - GENERAL QUIZ.pptx
GREAT QUIZ EXCHANGE 2025 - GENERAL QUIZ.pptx
Ronisha Das
Paper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
Paper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
Rajdeep Bavaliya
Health Care Planning and Organization of Health Care at Various Levels Unit...
Health Care Planning and Organization of Health Care at Various Levels Unit...
RAKESH SAJJAN
University of Ghana Cracks Down on Misconduct: Over 100 Students Sanctioned
University of Ghana Cracks Down on Misconduct: Over 100 Students Sanctioned
Kweku Zurek
ENGLISH_Q1_W1 PowerPoint grade 3 quarter 1 week 1
ENGLISH_Q1_W1 PowerPoint grade 3 quarter 1 week 1
jutaydeonne
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
ChristinaFortunova
Satluj House Semi Final Quiz Quencher 2025.pptx
Satluj House Semi Final Quiz Quencher 2025.pptx
148CDivyamDubey
LDMMIA Practitioner Level Orientation Updates
LDMMIA Practitioner Level Orientation Updates
LDM & Mia eStudios
Sustainable Innovation with Immersive Learning
Sustainable Innovation with Immersive Learning
Leonel Morgado
Plate Tectonic Boundaries and Continental Drift Theory
Plate Tectonic Boundaries and Continental Drift Theory
Marie
Basic English for Communication - Dr Hj Euis Eti Rohaeti Mpd
Basic English for Communication - Dr Hj Euis Eti Rohaeti Mpd
Restu Bias Primandhika
How to Implement Least Package Removal Strategy in Odoo 18 Inventory
How to Implement Least Package Removal Strategy in Odoo 18 Inventory
Celine George
Non-Communicable Diseases and National Health Programs Unit 10 | B.Sc Nursi...
Non-Communicable Diseases and National Health Programs Unit 10 | B.Sc Nursi...
RAKESH SAJJAN
How to Manage Inventory Movement in Odoo 18 POS
How to Manage Inventory Movement in Odoo 18 POS
Celine George
What is FIle and explanation of text files.pptx
What is FIle and explanation of text files.pptx
Ramakrishna Reddy Bijjam
SCHIZOPHRENIA OTHER PSYCHOTIC DISORDER LIKE Persistent delusion/Capgras syndr...
SCHIZOPHRENIA OTHER PSYCHOTIC DISORDER LIKE Persistent delusion/Capgras syndr...
parmarjuli1412
PEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
PEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
Arshad Shaikh
How to Manage Multi Language for Invoice in Odoo 18
How to Manage Multi Language for Invoice in Odoo 18
Celine George
GREAT QUIZ EXCHANGE 2025 - GENERAL QUIZ.pptx
GREAT QUIZ EXCHANGE 2025 - GENERAL QUIZ.pptx
Ronisha Das
Paper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
Paper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
Rajdeep Bavaliya
Health Care Planning and Organization of Health Care at Various Levels Unit...
Health Care Planning and Organization of Health Care at Various Levels Unit...
RAKESH SAJJAN
University of Ghana Cracks Down on Misconduct: Over 100 Students Sanctioned
University of Ghana Cracks Down on Misconduct: Over 100 Students Sanctioned
Kweku Zurek
ENGLISH_Q1_W1 PowerPoint grade 3 quarter 1 week 1
ENGLISH_Q1_W1 PowerPoint grade 3 quarter 1 week 1
jutaydeonne
Ad

Ipl brand or not

  • 1. Indian Premier League Brand or Not ? Ishan Dixit Ashish Pandey Kavita Deepti Adarsh Konkodi Cariappa Tanu Karan Rohit Nair Palak Srivastav
  • 2. What is a Brand ? A brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor - Phillip Kotler The intangible sum of a products attributes: its name, packaging, and price, its history, its reputation, and the way its advertised - David Ogilvy, Author of On Advertising
  • 3. What is a Brand ? A Brand is a collection of images, thoughts and feelings in persons mind
  • 4. IPL Brand Construct BRAND CORE FUNCTIONAL REALITY EMOTIONAL EQUITY BRAND CHARACTER Highly commercially competitive High Stake Cricket experience Highly Electrifying and Unpredictable Cricket watching experience Glamorous Commercial Intra country International Entertaining , Short and Sweet Sports Entertainment
  • 5. IPL Positioning What ( Key Benefit ) Why ( Key Support ) Need for more Involving and short cricket entertainment Whom ( Target Group ) Sports Entertainment beyond just the sport Youthful , Competitive Fast paced Indian sports fans
  • 6. What makes IPL a brand? IPL is an event that serves the psychological need for sports entertainment The DP of IPL Brand Association Delivering consistent experience Brand value 3.2 billion
  • 7. Broadcasting Hospitality Transport Social Network Sites Betting Created Business
  • 9. Conclusion IPL is a dynamic , glamorous and commercialized brand of domestic cricket sports entertainment