iStrategy - Engauge - 25 Big Ideas for Connecting Digital & Physical
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The document provides 25 ideas for connecting the digital and physical worlds across in-home, in-store, and out-of-home environments. Some of the key ideas discussed are using interactive print ads, extending TV ads into the digital space, enabling purchases from physical catalogues on mobile devices, augmenting the dressing room experience, and allowing online creativity to lead to real-world products. The document emphasizes building bridges between digital and physical, tailoring executions to user expectations, and reserving budget for experimentation.
iStrategy - Engauge - 25 Big Ideas for Connecting Digital & Physical
- 1. 25 Big Ideas for Connecting Digital & Physical @NICOLA_SMITH22
- 2. 20 Big Ideas for Connecting Digital & Physical @NICOLA_SMITH22
- 3. We build too many walls and not enough bridges. Isaac Newton
- 6. IN-HOME IN-STORE OUT OF HOME Computer Mobile Billboards Tablet Touchscreens Mobile Mobile Kiosks Projection Mapping Connected TV Storefronts Kiosks Print POP Signage DOOH Screens Connected Products/Appliances Tablet Print Gaming Devices Mobile Wallet
- 7. The 3 Cs CONTENT - Brands are now content creators and curators; different interaction points offer opportunities for different types of content CUSTOMIZATION - Personalization of content and messaging can help to create relevant connections; the more relevant, the more impactful CONTEXT - What are the circumstances in which it makes the most sense for users to interactive with your brand or messaging?
- 8. IN-HOME
- 9. #1 INTERACTIVE PRINT ADS
- 11. #2 ONLINE VIDEO CAN PROMOTE PHYSICAL CONTENT
- 13. #3 EXPERIMENT WITH DIGITAL PAPER
- 15. #4 TURN DIGITAL ASPIRATION INTO REAL WORLD INSPIRATION
- 17. #5 EXTEND YOUR 30 SECOND SPOT INTO THE DIGITAL SPACE
- 19. #6 FROM PHYSICAL CATALOGUE TO MOBILE PURCHASE
- 21. IN-STORE
- 22. #7 THE NEW ROLE OF RETAIL
- 24. #8 POP-UP STORES FOR ECOMMERCE
- 26. #9 AUGMENT THE DRESSING ROOM EXPERIENCE
- 28. #10 DIGITAL LIKES = REAL WORLD INFLUENCE
- 30. #11 INSTANT BUY AND TELL
- 31. haul |h担l| (noun; verb) a testimonial video, or the act of creating a video that shows off a new purchase; this can be the purchase of a product or service, and is generally shared via social media: she was so stoked with her fabulous new eye makeup, she couldnt wait to haul it.
- 32. #12 ENABLE SLACKTIVISM
- 34. OUT OF HOME
- 35. #13 AUGMENT THE REAL WORLD
- 37. #14 CHECK-IN TO REAL WORLD REWARDS
- 39. #15 LOCATION, LOCATION, LOCATION
- 41. #16 VIRTUAL SHOPPING IN PHYSICAL SPACES
- 43. #17 REAL WORLD LIKING
- 45. EMERGING
- 46. #18 ONLINE CREATIVITY = REAL WORLD PRODUCTS
- 48. #19 PHYSICAL OBJECTS CONTROL DIGITAL CONTENT
- 50. #20 PERSONALIZATION THROUGH 3D PRINTING
- 53. Take Aways Build bridges One size does NOT 鍖t all Context should drive execution Tailor execution to user expectation Provide unique utility or experiences Reserve budget for experimentation and exploration
- 55. #21 CONNECTIVITY DRIVES UTILITY
- 57. #22 TURN PHYSICAL SPACES INTO DIGITAL EXPERIENCES
- 59. #23 USE DIGITAL TO HELP CUSTOMERS LOOK INSIDE
- 61. #24 THE OTHER MOBILE DEVICE
- 63. #25 GAMING CAN SOLVE REAL WORLD PROBLEMS