J Crew: Digital Strategy
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J Crew is a well-known women's retail store that offers clothing, accessories, and home goods. They target women ages 17-50 who follow fashion trends. Their new "A Step Into Style" campaign will offer 50% promo codes to customers who sign up through Facebook. The codes will track new customers and purchases. The goal is to use social media like Facebook, Twitter, and Instagram to attract customers and drive the business.
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Lulu's is an online boutique store that sells trendy clothing and accessories. Their objective is to increase membership by 15% in 6 months by standing out from competitors like Tobi and Nasty Gal. Their target audience is women ages 17-29, especially working women who are trendy, budget-conscious, and active on social media. To reach this audience, Lulu's will run ads on social media sites like Facebook, Twitter, and Instagram as well as fashion websites and magazines. Their new ad will offer 75% off the first purchase and free shipping on future orders to attract more customers than competitor Tobi's 50% off first purchase offer. The total marketing budget is $30,000 with $4,Zara digital strategy
Zara digital strategyMuyuan Li
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Zara aims to increase its online presence and revenue among young customers. Its digital strategy focuses on social media like Facebook, Instagram and Twitter. It will use search engine optimization, content marketing and mobile ads. The bulk of Zara's $6 million marketing budget for the next 6 months will go to mobile advertising and SEO, with smaller amounts allocated to social platforms and YouTube to promote its affordable, on-trend fashion and unique "be your own label" experience.Puma digital strategy
Puma digital strategyAmanda Taylor
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This document outlines Puma's digital marketing strategy to increase brand awareness and sales among their target 16-25 year old demographic by 20% through social media campaigns, internet marketing, search engine optimization, and a new mobile app to showcase their fashion-forward products and unique styles for both athletic and everyday wear. The strategy's goals are to drive more traffic to Puma's website, gain new loyal customers, and spread awareness of Puma's style through social sharing contests and positive customer feedback.Final presentation
Final presentationAliciaRockman
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DSW should focus their new campaign on social media to target their key demographics. They will use pink and grey colors in logos and ads. The campaign will include contests on Facebook, Twitter, Pinterest to engage customers and drive traffic. They will create mobile apps to find stores and styles to make purchases convenient. Metrics like social followers, store visits, and online sales will track campaign success. The budget for the social media focused campaign is $30 million.Nmdl final
Nmdl final Qi Liu
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This document outlines Zara's digital marketing strategy. It first provides background on Zara as a global clothing retailer known for its fast fashion and just-in-time production system. It then details Zara's goals of maintaining quality, fashion image, and upgrading its digital strategy. Finally, it proposes budgets and timelines for social media, search engine marketing, mobile apps, and a user-generated content campaign to promote the Zara brand.Web to Store to Digital in Store
Web to Store to Digital in StoreFran巽ois Gomez
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This document discusses strategies for converting online visitors into offline customers through a "Web to Store" approach. It recommends using techniques like store locators, coupons, scavenger hunts, and digital experiences in stores to engage customers throughout the sales funnel from their initial online contact through to physical point of sales conversion and retention. The goal is to create qualified in-store traffic and increase sales by providing a positive user experience across online and offline channels.Ad
J Crew: Digital Strategy
- 1. Catherine Towne J CREW: DIGITAL STRATEGY
- 2. Known womens retail store that offers clothing, accessories, gifts and different home d辿cor Highly respected and known brand that is known internationally. There are many stores throughout the nation that have found much success in what they do and have made a great name for themselves HISTORY
- 3. The target market of J Crew is woman from ages 17-50 and dress in high end fashion, following todays trends This range satisfies J Crews clients because it gives room for new designers and broadens the use of social media while designers target a younger and more trendy audience TARGET MARKET
- 4. Campaign Name: A Step Into Style Campaign will be promo code based Promo code will be for 50% off for all customers who sign up through Facebook Facebook ads that read on the side bar, A Step Into Style bumper stickers sent to each of their customers who signed up and received a promo code A STEP INTO STYLE BIG IDEA
- 5. The amount of codes that are added up at the end of the month are the new customers and new purchases we have brought in If we reach the goal then we will lower the campaign to 25% off and if not, increase it to 60% off Use the codes that come from social media because it is our best tracking point KEY PERFORMANCE INDICATOR
- 6. Instagram and Twitter likes or favorites result in promo codes. Fastest way to attract customers Blog set up to show off merchandise along with comment boxes for feedback This will help promotion along with quality of merchandise TOOLS AND TACTICS
- 7. Blogging Blog set up to show off merchandise along with comment boxes for impactful feedback TOOLS AND TACTICS
- 8. Facebook ads expenses Will promote for six months 3 hours per day for six months Cost around 135,000 dollars Strategically plan it so that the ads are not present for three hours straight. We will find the hours where the promo is most effective after the first month and have the ads flash at those times. BUDGET
- 9. Amount of Promo Codes sent via social media will track the amount of customers participating in campaign, A Step Into Style With Promo Code, discounts begin at 25% Utilizes social media such as: Facebook, Twitter, and Instagram to customer base SUMMARY
- 10. Begin blog for feedback on campaign and quality of merchandise Targets wide range of ages and professions into fashion industry Brings in new and improved customers through latest marketing (social media) http://www.ebates.com/coupons/j- crew/index.htm;jsessionid=abc1lWY4kqiwn7TXd89uu SUMMARY CONT.