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JakkiHrobowskisResumeOct2016
- 1. SUMMARY Highly motivated self-starter with 20 years in achieving brand objectives, exceeding sales goals, and executing specialty events. Marketing professional with ten years experience in developing marketing plans and driving media campaigns. Proficient at developing relationships with senior leaders across multiple industries. Great team player, strong project manager. EXPERIENCE Atlanta Technical College May 2013 July 2016 CONFERENCE CENTER MANAGER Atlanta, GA Managed daily operations of a $0.2 million annual college-based conference center. Developed fiscal projections, lead contract negotiations, oversaw event logistics and established employee retention programs. Increased revenue by 33% via marketing Lead labor and material cost saving initiatives, increasing profits by 20% Oversaw $97K renovation on meeting rooms and ballroom spaces, facilitating conference center booking increase Negotiated all contracts for major film projects, private engagements and city-wide events Executed event design and logistics by coordinating with multiple vendors including: catering, A/V, signage, registration, live performers, lighting technicians and florists Managed all scheduling and campus-wide calendar for internal clients; supporting senior staff meetings, galas, campus registrations and high-profile government receptions Toured potential clients on site visits and advised on protocol for event procedures Planned logistics for 5,150 for corporate trainings, private meetings, weddings, receptions, product launch parties, and other special events for internal/external clients over three year period Dillards, Inc. February 2008 - February 2011 BUSNESS DEVELOPMENT MANAGER Atlanta, GA Managed $0.5 million retail counter for leading global cosmetic and fragrance brand, Clinique Ranked first place in 7-state Southeast district in volume and market share growth for 3 consecutive years Motivated sales team by setting daily sales goals, provide sales incentives, monthly reviews and coach professional behaviors Recruited, hired, trained an 8 person sales team on power selling strategies Reconciled competing revenue and merchandising objectives to both retailer& brand stakeholders to ensure goal alignment Demonstrated product solutions to new and existing clients; increased department store incremental market share by 28% Executed corporate marketing directives to strengthen franchise products Promoted emerging market trends, and planned bi-annual events to drive community partnerships Received highest company award in recognition in leadership and customer service Pathways Marketing Group May 2005 - May 2013 ACCOUNT MANAGER Atlanta, GA Developed marketing and operation strategies for multiple clients ranging from basic market plans to full corporate rebrands Engineered advertising and marketing campaigns, increasing brand recognition by 15% Ensured consistency of corporate messaging Secured new audiences and sponsors via viral marketing, surveys and media outlets Developed new business by identifying potential partners and/or customers and fostering revenue opportunities JACQUELINE GREEN HROBOWSKI 770.676.4412 Jakkigreen24@gmail.com
- 2. Atlanta Convention & Visitors Bureau March 2000 - May 2005 MANAGER, MARKETING & CULTURAL TOURISM Atlanta, GA Successfully developed the Cultural Tourism Initiative for the City of Atlanta via coop media campaign to establish the city as a cultural destination, attracting tourists and convention delegates, increasing state tourism by 42% Recruited to manage $.2 million advertising budget, elevating Atlantas image throughout SE region Cultivated relationships with Atlanta's cultural attractions, sports teams, restaurants and hotels Executed highly visible quarterly trade show, bridging the hospitality and business communities Positioned Atlanta as an upscale cultural destination via publication and media placements Directed creative process for several marketing brochures highlighting Atlantas tourist attractions Led sales tours for international convention planners and media representatives Managed all web promotions and on-line tourism via viral marketing and surveys Managed relationships with leading local and national corporations for annual golf tournament Coordinated data collection and distribution outlets on print collateral for all ACVB members High Museum of Art January 1997 - March 2000 MANAGER, MARKETING & GROUP SALES Atlanta, GA Instituted a sales template for large travel groups, attracting Northeast and Southeast tour operators and created a marketing co-op for restaurant and hotel partners. Yielded fiscal increase of $280K annually from major curated exhibits. Lead efforts to collaborate with the Alliance Theatre, Atlanta Symphony, and the Atlanta History Center which became the foundation for the City Pass program Developed high performance sales team, increasing group ticket sales by 20% in first year Exceeded sales goals via direct mail list, telemarketing, and performance incentives Developed thriving programs with exclusive hotels and restaurants, forging new partnerships Communicated corporate brand and mission via print media Cultivated relationships with local media to promote exhibitions Created the signature bi-monthly event that (that currently runs), Jazz at the High, increasing annual membership ACADEMIC CREDENTIALS Clark Atlanta University 1990 B.A., Mass Communications Atlanta, GA Atlanta Technical College 2013 PMI, Project Management Atlanta, GA E-Cornell University Currently Enrolled Marketing Atlanta, GA Hospitality PROFESSIONAL SKILLS Microsoft Office, Marketing & Sales, Project Management, Leadership & Team Building, Organization & Communication Training PROFESSIONAL AFFILIATIONS Hospitality Industry Professionals IREM, GA (Institute of Real Estate Management) Hands On Atlanta Atlanta Convention & Visitors Bureau Atlanta Business League ACCED-I American Marketing Association National Association of Non-Profits (BOD)