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TRACI POWERS
571 Transit Ave, Canton, GA 30114  470.328.2434  tracipowers@aol.com
Sales & Marketing Director
Leader and innovator in the hospitality sales industry with an exceptional record of success that includes impressive market
share gains for new properties, profitable turnaround management, and leadership of sales teams to grow revenue and accounts.
Cultivates profitable client relationships with airlines, tour companies, and Fortune 500 corporations to secure reliable revenue,
leveraging a reputation for success and an extensive professional network. Drives growth with aggressive sales and marketing
programs that consistently attract lucrative accounts and build brand reputation.
Areas of Expertise
 Sales & Marketing Strategy
 Turnaround Management
 Motivational Leadership
 Property Opening/Closing
 Brand Reputation Management
 Hospitality Industry Expertise
 Sales & Revenue Forecasting
 Client Relationship Development
 Team Training & Mentorship
 Account Conversions & Growth
 Process Improvements
 Financial Management
 Social Media Marketing
 Technological Innovation
 Team Collaboration
Professional Experience
IMPERIAL INVESTMENT GROUP, Norcross, GA March 2014-July 2015
Director of Sales & Marketing
Directed sales and marketing strategy for two hotels, including a conference center with over 10,000 sq. ft. of function space.
Developed and implemented a comprehensive media strategy through the social marketing portal to deliver fresh content
relevant to customers and brand, and optimized social media and online content using Google SEO research to drive traffic for
special events and in-demand dates. Grew key accounts by creating and managing online communities to keep clients engaged
and cultivate relationships. Achieved exceptional sales targets and market growth through targeted outside sales, market
research, competitor evaluation, and a quarterly qualifying review of clients to maximize ROI; developed strong partnerships
with Chambers of Commerce, Tourism Bureaus, and related organizations, resulting in lucrative referral business.
Key Accomplishments:
 Boosted brand reputation and community relations through participation in multiple charitable initiatives, including
the I CARE program with the GA IAAP.
 Exceptional STAR results growth includes 8.3% year-over-year Occupancy Index growth with 101.7% penetration;
8.6% ADR Index growth with a 116.8% penetration; and 17.6% RevPAR growth with a 118.7% penetration.
 Increased market share, including a 488.5% growth in long-term group, meetings, and tour contracts, by developing
creative technology packages to promote the use of tech tools across the market.
AMM, INC., Canton, GA July 2012-March 2014
General Manager, Holiday Inn Express & Suites
Leverage expertise in comprehensive business and sales strategy to develop and implement a wide range of process
improvements that have resulted in exceptional revenue growth and market share gains. Manage all aspects of hotel business,
from sales and marketing to customer service and team development, to ensure excellence inall areas, raise performance scores,
and increase revenue to secure profitability.
 Extracted business from Chapter 11 Bankruptcy by successfully implementing revenue management initiatives; results
include MPI growth from 68% to 121%, an increase in 12-month rolling ARI from 47.5% to 97.9 %, and a boost in ROI
from 72.3% to 112% YTD.
 Grew 12-month rolling guest service scores from 75.46 to 81.55, with significant improvements in service and
cleanliness scores, by implementing team development and performance management programs.
 Expanded social media engagement across all channels by 14%+ by planning and managing marketing campaigns and
thoroughly utilizing IHG tools.
MENLO HOTELS GROUP, Edison, NJ 2011-2012
Regional Area Sales Director
Boosted revenue and key market share for two newly acquired properties by developing and leading sales teams as well as
cultivating strong client relationships with multiple airlines, tour companies, and other large accounts including Prudential, GE,
Honeywell, ExxonMobil, and Merck & Co. Ensured continued revenue growth by managing brand reputation and negotiating
major contracts with international firms.

TRACI POWERS,page 2
MENLO HOTELS GROUP, continued
 Secured $2.3M innew future tour and travel group business in first week as regional director of the Ramada Plaza Hotel,
and grew monthly airline and wholesale business from $10k to $217k+ within 90 days.
 Achieved $400k in on-the-books revenue within 21 days of implementing Tier 2 Revenue Management for the Ramada
Plaza, and generated $800k in sales within 30 days of leading the sales team in a blitz of the Newark market.
 Successfully acquired 9 global accounts with $3M+ in revenue potential for the Crown Plaza by leveraging an extensive
network that included the Global Sales Directors of IHG plus a strong reputation for commitment to service.
 Grew local leisure transient market for the Crown Plaza by 22% by leading a successful public relations campaign to
reintroduce and rebrand the Crowne Plaza, and significantly expanded conference and event reservations.
 Retained previously dissatisfied Crown Plaza clients through extensive relationship management, securing 20% of
clients’ base business and $25k a month in revenue.
INTERCONTINENTAL HOTEL GROUP, Rahway, NJ 2008-2011
Director of Sales, Hotel Indigo
Launched a new upscale boutique hotel by successfully completed the IHG-NHOP pre-opening program and ensuring full
booking exposure through GDS and connected channels. Acquired several global accounts upon hotel opening to deliver a strong
revenue base and generate immediate profit. Initiated and developed local, national, and international business to secure event
bookings and high-dollar contracts with companies such as FedEx and DuPont.
 Generated $2.8M in revenue for opening year from 15 key accounts obtained through strong professional network, a
reputation for service commitment, and creative and convincing business cases.
 Doubled the Merck & Co. account from $119k in 2008 to $240k in 2011, with consistent year over year increases.
 Grew business by successfully hosting and organizing multiple local, national, and international conferences and events,
including L’Oreal’s annual community charity event and the National Flight Attendants Annual Convention.
 Exceptional performance recognized with the 2009-2010 IHG Managed Award for YOY RevPar Growth of 95%.
Built a strong and foundation of success in hospitality management and sales in the following previous positions:
Director of Sales, Homewood Suites ▪ Alliance Hospitality ▪ Princeton, NJ ▪ 2006-2007
 Established the success of a new 147-room extended stay property through an aggressive sales and marketing plan that
secured 20 Preferred Global Accounts and generated $1.2M+ in future tour and travel revenue within 2 months.
Regional Director of Sales, Multiple Hotel Brands ▪ Prime Hospitality ▪ Fairfield, NJ ▪ 2003-2006
 Managed a $45M budget and 22 sales professionals in significant revenue growth and impressive market share gains
through multiple strategic sales and marketing initiatives.
Vice President, Sales & Operations ▪ Room Connections, LLC ▪ Elizabeth NJ ▪ 2001-2003
 Directed operations to secure over 50,000 room nights per month inthe NJ/NY market for Chinese delegates conducting
business for the Embassy in Beijing, China.
Certifications & Training
IHG Holiday Inn Brand Family GM Certification ▪ Journey to Brand Management for Holiday Inn Family
IHG Way of Sales 1 & 2 ▪ IHG Perform, IHG Opera, & Holidex ▪ ServSafe Certified (valid through 2018)
State of GA Certified Pool Technician ▪ Hilton DOS Extended-Stay Certified (Part 1 & Part 1) ▪ Green Engage Training
Risk Management Training & STEAM Education Training
Awards
Nominee for the 2014 STEM Innovation award, Community Service Award in Union County, NJ 2009 & 2011
Intercontinental Hotels Group YOY RevPAR Growth, 2010 ▪ Merchant of the Month, 12/2009, 6/2010, & 10/2010
Professional Affiliations
Women in Technology of GA ▪ Arts of DeKalb County ▪ Sandy Springs Chamber of Commerce
Sandy Springs Hospitality Committee ▪ NJWBOA ▪ PTA ▪ UCRC

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