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James Bennett Resume2
- 1. J A M E S B E N N E T T 10624 Langefield St - Orlando, FL 32832 (321) 231 9264 jadewbj@yahoo.com - www.jamesjbennett.com MARKETING & DESIGN PROFESSIONAL Experienced professional who utilizes creativity,leadership and teamwork to produce effective campaigns. Over 18 years of experience with firsthand knowledge of the entire marketing process from conception to i mplementation in all types of marketing including; print,onlineand mobile. Well versed in multiple areas of marketing like design, pay per click, social media, event planning and promotions. AREAS OF EXPERTISE - Web Design & Development -User Interface Design Website Redesigns -Print Design -Social Media -Point ofSale Design Adobe Photoshop -Adobe Illustrator -Adobe Indesign -Adobe Lightroom - Adobe Premiere - Marketing Presentations Campaign Management /PPC/Print/Radio/TV -Event Planning & Promotion -Budgeting -Managing People -Vendor Relations Problem Solving -SalesExperience -Technology Research -Technology Implementation -Microsoft Office -Digital Photography PROFESSIONAL EXPERIENCE MARKETING MANAGER 2014 - PRESENT |Benefit Services of America Workingas the marketing manager handlingall marketingand design decisions. Conceptualizingand implementing new ways to market products,managingcurrent marketing campaigns alongwith producingvariousmarketing pieces and websites. Managingemployee and vendor relationships.Currently workingon a mobile app for one of our products.Designed the entire UI and look and feel of the app. Workingin conjunction with a developer using Xamarin to providegraphics and content for them to bringthe app to life. HIGHLIGHTS: Mobile UI Design | Campaign Analytics and Management | Client Management |Media buying & Campaign Management DESIGN & PRODUCTION MANAGER 2007 2014| Benefit Services of America In Charge of all design and production work and decisions.This includes concept,design, production,fulfilment and analytics for both printand digital campaigns.Also handled vendor relationships,budgets and logistics.During this time we redesigned and launched our website converting it from a php visual studio based siteto a CMS site usingdrupal workingwith a group of designers and developers. Provided direction on what works for our product and buyers. Researched the checkout process and what works best to redo the whole process to increaseweb sales.After the redesign we sawa 20% increasein web sales. HIGHLIGHTS: Redesign of Website to CMS Based | Print Design & Marketing | Email Design & Marketing | Research & Redesign of Online Checkout Process CREATIVE DESIGNER 2004 2007| Benefit Services of America Worked conceptualizing designingmultiplematerialslike ads,websites,banners and, brochures.Spearheaded the redesign of the company website to convert it from a static HTML siteto a php design builtusingvisual studio. HIGHLIGHTS: Redesign & Conversion of Website from HTML to a Dynamic PHP Based | Design & Production of Various Marketing Materials
- 2. MARKETING CONSULTANT 2002 - 2005 |Valvoline Corporation Consulted on all aspects of a campaign for a nationally touringcar show.Advised and assisted developinga sponsorship programin addition to interactingwith potential customers at the events themselves. Traveled the country working the events and directly interactingwith the target audience. HIGHLIGHTS: Selected Vehicles and People to Sponsor to Extend Brand Reach | Traveled Working Multiple Shows CREATIVE DIRECTOR/PROJECT MANAGER 2002 - 2004 | NURV LLC Planned,designed and coded websites for various clients in multipleindustries.Managed and maintained marketing efforts includingsearch engineoptimization and tracking,pay per click marketingcampaigns and other marketing strategies. Produced multipleprojects for various mediums includingbutnot limited to: printads, posters, pamphlets and flyers. HIGHLIGHTS: Designed and Coded Multiple Websites to Target Specific Medications |Managed Pay Per Click Campaigns for Multiple Websites PRODUCTION MANAGER 2001 - 2002 |Ashton Fine Stationery Transferred from Active Ingredients.net and promoted to Production Manager. Management responsibilities included providingdirection and approval of designs,assistanceto designers workingin development of web pages, digital photography,demos and presentations in support of the marketing efforts for the company. Spearheaded the development and operation of the in-housedigital printingplant.This included managing workers, operating procedures, maintaininginventory control,creatingnew designs and managingvendors. HIGHLIGHTS: Developed a Method to Produce Invitations in House | Digitally Photographed Product for use on Website | Designed Website to Integrate with Adobe Illustrator CREATIVE DESIGNER 1999 - 2001 |Active Ingredients Worked as a designer handlingmultipleprojects within a team developing an e-commerce web sitefor a superbowl advertiser,designingand codingthe companys web site, flash animations,demos and greeting cards. HIGHLIGHTS: Designed Flash Animated E-Cards | Designed Flash Based Demos | Brand Design PRODUCTION DESIGNER 1997 1999 | Recoton Corporation Worked as a designer with primary responsibility for design and development of, includingbutnot limited to, ads, brochures,manuals,web pages, packagingand points of purchasedisplays alongwith managingphoto shoots. HIGHLIGHTS: Designed Various Projects to Support Multiple in House Clients | Managed and Directed Photo Shoots for Campaigns | 3D Concept Design of Headphones & Earbuds EDUCATION Art Institute of York Pennsylvania,York,PA - AssociateDegree in Graphic Design