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www.Jaraja.com.ng
Jaraja e-Commerce
Limited
The Digital Revolution: Trade &
E-commerce in Nigeria

www.Jaraja.com.ng Made in Nigeria….For the world 2

Global Perspective
The 4th Industrial Revolution ….
• World leaders called it “the Internet of Things”…
• Technically all businesses will be driven by the internet, going forward
• Davos Summit in Switzerland gave a glimpse into the future of
business: The digital revolution …
• driven by new technology that will positively impact everything that we do from now on
• virtually all business will be driven by the Internet, going forward.
• From pilotless aircraft and cars (drones in Rwanda)
• to automated healthcare diagnostics and medical prescriptions (and drug fulfilments),
• driven from the convergence of the Internet and one’s smart phone.
Inspired by Sim Shagaya, CEO Konga

E-commerce Trends
• Businesses are expected to benefit from the internet, more than
any other time. About $1.5 trillion worth of e-commerce
transactions are expected to be carried out in 2016.
672.01
349.06
99.39
61.84 38.86 19.79
China US UK Germany South Korea Brazil
$'bn 2015 Country Projected Web-sales

E-Commerce Trends…
Online purchases are growing,
although Nigerians are still
cautious
• Jumia, Konga, Deal Dey, Checki, Air
ticket bookings, data sites, mobile and
internet banking etc..
96 million internet
subscribers, 150 million
phone lines as at January
2016 and still counting,
youthful population
Businesses are expected
to benefit from the
internet, more than any
other time. About $15
billion worth of e-
commerce transactions
are expected to be carried
out in Nigeria in 2016.

Macroeconomic Context
• The focus of the Nigerian Leadership is the relegation of the economy’s
dependence on foreign products while increasing local participation in
trade and manufacturing.
• Banning of 41 items from the forex market and
• subtle devaluation of the currency for consumption purposes; while retaining the
current official exchange rate for industrial purposes.
“We will no longer allow our markets to be flooded with things we can
produce ourselves. We must believe in our system.”
- President Buhari

Key Sectors of the Economy
Characteristically,
the key sectors of
the economy are
informal and
subsistent
Trade
• 15% of the GDP; a
significant share of
total trade is informal
and for subsistence; it
is also highly
fragmented; driven by
foreign products
Agriculture
• 22% of the GDP, hugely
informal and highly
fragmented; difficulty
in sourcing agro
products as Nigeria’s
agricultural sector is
highly fragmented and
dominated by small-
hold farmers.
• About 70 percent of
Nigerian farmers are
considered small scale
(<2 ha), 25 percent
midscale (2-10ha), and
5 percent large scale
(>10ha).
Solid minerals
• hugely informal,
production is
subsistent. 80% to 85%
of current mining
activities in Nigeria is
informal, via artisanal
and small scale mining.
• Official figures indicate
that quarry activities
dominate the sub-
sector, however official
figures are devoid of
the huge, informal and
small scale activities
that are carried out.
Nigeria has over 40
different kinds of latent
solid minerals and
precious metals.

We believe Nigeria’s
local production would
improve when there is
enough awareness
about the products
and they can easily be
located.
How well can we improve trade
– local and international, if
visual information and
awareness of the key products
Nigerians produce are not
readily available?

What is Jaraja?
• So our e-commerce business aims to enhance and accelerate trade in
goods and services, including soft and hard commodities, produced in
select host countries in Africa, starting with Nigeria. We are focusing
on the non-oil sector including (manufacturing, agriculture, solid
minerals and services)
• We are not going to be directly involved in selling but would rather
provide a state of the art advertising platform for buyers and sellers
of commodities to showcase their products locally and
internationally.

What is Jaraja? …
Jaraja aggregates
Nigeria’s key non-oil
sector output and
services under a single
roof
from inputs required
for cultivation,
production, mining
and processing to
manufactured outputs
as well as enabling
services such as
storage to packaging
to warehousing and
distribution.
Categories include:
Inputs, outputs:
commodities -
agricultural products,
solid minerals,
manufactured products
and enabling services.
We want to showcase
the glories of Nigeria
• We want to give a
face/identity to made in
Nigerian products on the
globe
• We want local and
international
manufacturers to connect
with local suppliers
• Subsistence products
aggregated (an online
produce aggregation – like
the groundnut pyramids of
yesteryears)

Come Join Us
Come and join us drive trade growth and
development with e-commerce.
• Strictly made in Nigeria goods and services
• Online aggregation of predominantly subsistence output
• … the new groundnut and yam pyramids
• Provide strong advocacy for our outstanding and quality
products..
• The Kano-Rice, Cassava, TheAba-made leather shoes,
Advertise
All artisans, farmers, traders, women,
manufacturers, crafts men, financier, freight
forwarder, carrier now have the opportunity
to sell their products/services on a strictly
made in Nigeria platform.
Sign up your products and let people know
your capacity and frequency of supply, your
product features, etc.
Check out an enabling service for your
business or transaction.
• from sme banking to storage and warehousing,
laboratories, packaging, freight forwarding, haulage …
etc.

www. jaraja.com.ng
Let us join hands to move our country forward!

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