Jason Cheng CV
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6 years of experience in the sporting goods industry in the U.S. and China working for leading companies (Adidas and LiNing) Strong product creation, merchandising, and brand marketing experience in the sports industry Able to work seamlessly across different countries and cultures in the U.S. and China
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7 years of experience in the sporting goods industry in the U.S. and China working for leading companies
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SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
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Why Landing Pages Matter
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Common Mistakes to Avoid
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Jason Cheng CV
- 1. Jason Cheng 3850 N. Mississippi Ave. Portland, Oregon 001-5036790594 | chengshuo0427@gmail.com PROFILE 6 years of experience in the sporting goods industry in the U.S. and China working for leading companies (Adidas and LiNing) Strong product creation, merchandising, and brand marketing experience in the sports industry Able to work seamlessly across different countries and cultures in the U.S. and China EXPERIENCE Adidas International Portland, Oregon Signature Basketball Apparel Product Marketing Manager 2017-now Drove 3 consecutive seasons of double-digit signature apparel comp. growth Led planning and execution of $60m global signature basketball apparel business Worked with NBA athletes to develop apparel product that meets their performance and aesthetic needs. Partnered with US and China on ensuring signature apparel product meets their business objectives Executed quick-response apparel projects (James Harden MVP tee, and D.O.N.1 hoodie) on 35 days and 90 days timelines and achieved 80% sell through on Adidas.com globally. Adidas Greater China Shanghai, China Merchandising Manager - Basketball 2015-2017 Led the merchandising efforts and go-to-market strategies of Adidas $200m basketball footwear, apparel and equipment business in Greater China Achieved 10% net sales growth year over year through improved assortment planning for WS, DTC, and key commercial moments (6.18, double 11, and double 12), and penetrating young creator market. Developed local consumer, competitor, industry insights to range product and influence the global Adidas basketball team on the needs for the Greater China marketplace Led the insight work for all China-specific models, coordinating design and development with both the global Adidas team and local freelance artists to ensure the product met the needs and expectations of the China consumers Partnered with NBA China & NBA Global on annual NBA China game initiatives, driving revenue growth of +24% in 2015
- 2. LiNing (China) Sports Beijing, China Global Brand Marketing Specialist Brand Wade 2013-2015 Partnered with WADE team, US creative and digital agencies, Li-Ning cross-functional teams to develop Brand WADE overall marketing strategy and build brand identity and synergy between China and the US markets. Led the launch of the very first WayofWade global social presence (wayofwade.com, instagram@wayofwade and twitter@wayofwade. Grew Li-Ning Wade business to $80M with 40% net sales growth from 2014 to 2016. Oversaw key business initiatives (All-star weekends, Wade China tours, Wade shop-in-shop, and Miami Heat Partnership) to drive the brand experiences and business performance for the China markets. NBA China Beijing, China International Media Intern 2012 Led a team through the planning and execution of research projects and NBA Cares events Analyzed NBAs partners strategic direction and product features to locate opportunities for NBA China. Presented research results and recommendations to top management teams. Researched 17 professional Chinese Basketball Teams to compile a highly confidential profile for NBA China grassroots initiatives. EDUCATION University of Oregon Eugene, Oregon MBA Sports Business 2013 James H. Warsaw Outstanding MBA Jiaotong University Beijing, China Bachelor Degree Law and Finance 2010 Academic and athletic scholarship recipient (2007-2009)