Jatra - A case study on Lux Brand for 2010-2011
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Jatra is a 500-year old folk theatre tradition in rural Bengal, Orissa, and Assam that is one of the most popular forms of entertainment. It provides a major platform for corporate brands to promote and activate their products to large rural audiences of 8,000-10,000 people in Bengal and 3,000-4,000 people in Orissa. ThinkTank helps brands incorporate various branding elements into the Jatra productions and promotions, such as stage branding, ticket branding, billboards, posters, and brand mentions in scenes, to effectively reach rural consumers.
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Jatra - A case study on Lux Brand for 2010-2011
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