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This document summarizes a presentation given by Jay Dunn on marketing through an apocalypse. It discusses how the current economic recession has impacted consumers and businesses. It provides tips on using social media and new marketing tools to engage customers, including seeding content across multiple social networks to drive traffic. Examples are given of companies that have successfully used these new marketing approaches. The presentation emphasizes that new tools should augment existing strategies, not replace them, and that generating engaging content is key to getting a good response from customers.