Conférence "Google et le HTTPS : impacts et solutions" lors des Journées du Contenu Web
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Présentation de la conférence de @nicolasmalo le 22 mars 2013 lors des Journées du Contenu Web à EuraTechnologies.
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Comportamientos digitalesdayanakatherineComportamientos digitales incluyen respeto, identidad, responsabilidad, autonomía, calidad de vida, cuidado y acompañamiento, respeto por la ley y derechos de autor cuando se usa Internet. Estos comportamientos son importantes para crear un ambiente seguro y positivo en el mundo digital.
More from Nicolas Malo (20)
Rendez-vous des Web Analytics - Octobre 2016 - 7 tendances clés du Digital An...Nicolas MaloLa 8ème édition du "Rendez-Vous des Web Analytics" a eu lieu avec une centaine de participants le 13 octobre 2016 pendant le salon #conext à Lille. Nos invités d'honneur étaient Alban Gérome, Data & CX Manager chez Barclays UK et Florian Giudicelli, Senior Web Analytics chez Hotels.com, qui sont partager spécialement de Londres partager leur vision et leur expérience des 7 tendances clés du Digital Analytics. L'événement était co-animé par Nicolas Giard (Cercle du Marketing Direct) et Nicolas Malo (Web Analytics Lille). Les 7 tendances suivantes ont été discutées :
- suivi cross-device,
- CRM onboarding,
- assurance qualité,
- UX Analytics,
- gestion des préférences de vie privée,
- ultra-spécialisation des compétences,
- modélisation.
Optimal Ways - Conférence Ecommerce Paris 2016 - 10 points clés pour un vérit...Nicolas MaloDiapositives de la conférence animée par Optimal Ways pendant le salon E-commerce Paris 2016 avec la participation de Brady Corporation.
MeasureCamp Paris - est ce bientôt la fin du métier de web analyste ?Nicolas MaloDiapositives de présentation de la session animée par Nicolas Malo le 4 juin 2016 à Paris.
AADF - Présentation MeasureCamp ParisNicolas MaloPrésentation de l'AADF pendant la 3ème édition de MeasureCamp Paris le 4 juin 2016.
MeasureCamp Paris #3 : session de clôtureNicolas MaloPrésentation de la session de clôture de la 3ème édition de MeasureCamp Paris le 4 juin 2016.
MeasureCamp Paris #3 - Session d'ouvertureNicolas MaloPrésentation de la session d'ouverture de la 3ème édition de MeasureCamp Paris.
Adobe Customer Experience Week - La donnée analytics pour améliorer l'experi...Nicolas MaloPrésentation effectuée par Nicolas Malo, fondateur d'Optimal Ways, lors de l'Adobe Customer Experience Week à Paris.
MeasureCamp - Customer Experience Metrics Workshop
MeasureCamp - Customer Experience Metrics WorkshopNicolas MaloThis document summarizes a workshop on defining customer experience metrics. It is divided into 4 parts that identify key behavioral, attitudinal, technical, and operational metrics. For each part, the document provides example metrics to start with and then additional metrics suggested by workshop participants. It captures over 30 potential metrics across the 4 categories that were collectively brainstormed during the workshop.
Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice o...
Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice o...Nicolas MaloThe document summarizes a Web Analytics Rendez-Vous event focused on digital analytics, CRM, and voice of customer integration. The event will take place on October 21st, 2015 and feature four topics: how to build the right foundations for integration, key criteria for selecting a VOC solution, key KPIs and questions, and benefits and findings from integration. It will include presentations and Q&A on each topic. The event is co-hosted by the Cercle de la Mesure Directe and WALILLE organizations and will be held in Villeneuve d'Ascq, France.
MeasureCamp Paris #2 - Session de clôtureNicolas MaloSession de clôture du deuxième MeasureCamp Paris le 27 juin 2015.
MeasureCamp - Lancement AADFNicolas MaloPrésentation du lancement de l'association AADF lors de la deuxième MeasureCamp Paris le 27 juin 2015.
MeasureCamp Paris #2 - Session d'ouvertureNicolas MaloPrésentation d'ouverture MeasureCamp Paris #2 - 27 juin 2015
MeasureCamp Paris - Atelier pratique Digital AnalyticsNicolas MaloAtelier de Sébastien Monnier & Nicolas Malo lors de MeasureCamp Paris le 27 juin 2015
SEO Camp'us 2015 - Atelier pratique Digital AnalyticsNicolas Malo
MeasureCamp - Search Metrics Workshop
MeasureCamp - Search Metrics WorkshopNicolas MaloThis document summarizes a workshop on search metrics led by Nicolas Malo. It discusses key metrics for organic search, paid search, and internal search. For each category, it lists initial suggested metrics and additional metrics proposed by workshop participants. The workshop aimed to identify important metrics for analyzing search engine traffic across different channels using a standard model. Nicolas Malo has over 20 years of experience in digital analytics and online marketing.
Web analytics Rendez Vous - October 2014 - Conversion Rate Optimization
Web analytics Rendez Vous - October 2014 - Conversion Rate OptimizationNicolas MaloThe 6th edition of the “Web Analytics Rendez Vous”, one of Europe's largest social event on Web Analytics, took place on October 22nd, 2014 during the #vad.conext tradeshow in Lille Grand Palais.
Our guests of honor were Peter O'Neill, Founder & Lead Consultant L3 Analytics (UK) and Stuart McMillan, Deputy Head of Ecommerce Schuh (UK).
Peter and Stuart keynoted on the following 6 main topics:
Topic #1: How to Calculate the Right Conversion Rate for your Business?
Topic #2: What are the Key Optimization Areas for an Ecommerce site?
Topic #3: What are the Top Analysis for Conversion Rate Optimization?
Topic #4: What are the Key Elements to take into consideration in a Multichannel Context?
Topic #5: What are the Top Mistakes to Avoid When Analyzing Conversion Rate Optimization?
Topic #6: What are the Best Practices for Conversion Rate Optimization?
EcommerceConnect - Quelles sont les bonnes étapes à suivre pour analyser effi...Nicolas MaloAvec l'avènement du commerce connecté, le parcours client se complexifie. Par ailleurs, la forte concurrence dans le domaine de la distribution et du e-commerce implique encore davantage le besoin de pouvoir suivre et optimiser efficacement les actions marketing et de merchandising.
D'un autre côté, les solutions de Digital Analytics ont beaucoup progressé ces dernières années avec des fonctionnalités de plus en plus avancées.
Il est par conséquent très tentant de vouloir brûler les étapes en collectant un maximum de données, sans pour autant obtenir au final les données appropriées aux besoins et aux compétences des équipes métiers (trafic, merchandising, fidélisation, service client, etc....) et techniques.
Grâce à son expérience acquise auprès d'acteurs majeurs de la grande distribution, la vente à distance et du e-commerce, Optimal Ways a développé une expertise aussi bien dans la mise en place de plans de marquage avancés que dans la montée en compétences des équipes. Nous partagerons notre vision et notre méthodologie lors de ce workshop.
Présentation effectuée à Paris le 15 octobre 2014
Ecommerce connect octobre 2014 - finalNicolas Malo
MeasureCamp - Social Media Metrics Workshop
MeasureCamp - Social Media Metrics WorkshopNicolas MaloThis document summarizes a social media metrics workshop presented by Nicolas Malo on September 20th, 2014. The workshop objective was to discuss social media metrics using the POEM model, which stands for Paid Media, Owned Media, and Earned Media. For each category, Malo provided an overview of key metrics to measure as well as additional metrics suggested by workshop participants. These included metrics such as reach, engagement, shares, and traffic referral sources for evaluating social media marketing performance.
MeasureCamp - E-merchandising Analytics Workshop - March 29th, 2014
MeasureCamp - E-merchandising Analytics Workshop - March 29th, 2014Nicolas MaloWhile everyone seems to focus mainly on the visit to order conversion rate for e-commerce web sites, there is less emphasis on Emerchandising indicators. Which ones should be measured?
Rendez-vous des Web Analytics - Octobre 2016 - 7 tendances clés du Digital An...Nicolas Malo
Optimal Ways - Conférence Ecommerce Paris 2016 - 10 points clés pour un vérit...Nicolas Malo
MeasureCamp Paris - est ce bientôt la fin du métier de web analyste ?Nicolas Malo
AADF - Présentation MeasureCamp ParisNicolas Malo
MeasureCamp Paris #3 : session de clôtureNicolas Malo
MeasureCamp Paris #3 - Session d'ouvertureNicolas Malo
Adobe Customer Experience Week - La donnée analytics pour améliorer l'experi...Nicolas Malo
MeasureCamp - Customer Experience Metrics Workshop
MeasureCamp - Customer Experience Metrics WorkshopNicolas Malo
Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice o...
Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice o...Nicolas Malo
MeasureCamp Paris #2 - Session de clôtureNicolas Malo
MeasureCamp - Lancement AADFNicolas Malo
MeasureCamp Paris #2 - Session d'ouvertureNicolas Malo
MeasureCamp Paris - Atelier pratique Digital AnalyticsNicolas Malo
SEO Camp'us 2015 - Atelier pratique Digital AnalyticsNicolas Malo
Web analytics Rendez Vous - October 2014 - Conversion Rate Optimization
Web analytics Rendez Vous - October 2014 - Conversion Rate OptimizationNicolas Malo
EcommerceConnect - Quelles sont les bonnes étapes à suivre pour analyser effi...Nicolas Malo
Ecommerce connect octobre 2014 - finalNicolas Malo
MeasureCamp - E-merchandising Analytics Workshop - March 29th, 2014
MeasureCamp - E-merchandising Analytics Workshop - March 29th, 2014Nicolas Malo
Conférence "Google et le HTTPS : impacts et solutions" lors des Journées du Contenu Web
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- 31. Nicolas WAYS 45/1 avenue de Flandre 59290 Wasquehal Tel : +33 3 59 36 50 35 Mob : +33 6 28 23 24 73 nmalo@optimalways.com www.optimalways.com