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J O R D Y B E L L O TTO , BA
15 Millburn Drive, Toronto, Ontario, M9B 2W8
Telephone: 416.822.1550 / 416.621.6257
E-mail: jordy.bellotto@rogers.com
Linkedin: http://ca.linkedin.com/in/jordybellotto
PROFILE: A sales and strategic marketing professional with over 15 years experience in the food,
media, and publication industries. A strategic thinker who is able to promote business opportunities and
integrate sales efforts with organizational goals and mission. An innovative professional with the ability
to create a promotional plan, implement it, and then ensure success using various marketing/sales
strategies and initiatives. A proactive leader with the ability to see the big picture, translate the big picture
into action and action into results.
CORE COMPETENCIES
 Team Leadership  B2B Sales  Account Management
 Territory Management  Customer Service  Contract Negotiation
 Competitive Analysis  Sales Forecasting & Planning  Strategic Marketing Plans
 Relationship Management  Business Development  Proposals
HIGHLIGHTS OF QUALIFICATIONS
 Over 15 years of experience in the sales profession with a Bachelors of Arts degree
 Effective communication and relationship building skills with sensitivity to multiculturalism
 Solid team player and leader with ability to work independently meeting deadlines and targets
 Effective time management, organizational, conflict resolution and decision making skills
 Excellent knowledge of emerging and contemporary sales tools, trends, strategies and legal aspects
 Professional computer skills, including MS Office Suite, Internet, Intranet, Email and Social Media
 Tenacious, competitive and persistent ambassador of sales renowned for sourcing and securing new
opportunities, delivering compelling proposals to entice a buy
 Ability to gather data from multiple sources to acquire a deep understanding of customer needs and
consumer buying trends
PROFESSIONAL EXPERIENCE
Sales Representative- Kraft Foods Canada, Toronto, ON 2012-2014
 Grew customer's and Kraft Foods business at the retail level through selling, planning, ordering,
merchandising and distribution
 Effectively managed activities such as merchandising, shelving and pricing with consideration of
periodic targets and goals
 Managed a sales territory of 32 diverse accounts, evaluating the unique aspects of each individual
account and strategically selling to client's specific needs
 Utilized fact-based selling tools and market information to secure new product distribution; selling in
major seasonal promotions (Back to School, Cheesefest, Festive) presenting cross-merchandising ideas
and identifying other opportunities for new sales growth
 Increased revenues on new brands by 20-25% (Tassimo coffee, Miracle Whip, Nabob Coffee, Mio
drink enhancers)
 Coached and trained new hires according to organizational guidelines and operating policies
 Effectively participated in promotional campaigns and assisted in development of marketing strategies
 Solved and resolved conflicts and issues related with sales ensuring mutual interest and business
retention
Jordy Bellotto, BA 416.822.1550 / 416.621.6257 jordy.bellotto@rogers.com
Account Manager- Business Information Group, Toronto, ON 2007-2012
 Acknowledged for resilience taking an aggressive perspective to uncovering and pursuing new display
and website advertising business opportunities for two publications (Building Magazine and Hardware
& Home Centre Magazine) as the global economy experienced a dramatic downturn
 Proactively engaged the core U.S.-based audience developing and delivering effective and persuasive
customized sales presentations to compel awareness
 Played the pivotal sales lead role in growing Building Magazines online advertising by 20%,
explaining the benefits of online promotion to complement print advertising
 Stimulated interest in the Hardware & Home Centre publication after an underperforming 10 year
existence. Worked with the Editor to modernize and change the focus and direction initiating a new
products page
 Zealously generated new business through energetic prospecting and cold calling, elevating the
customer base by 20% consistently surpassing print and online sales quotas
Advertising Sales Representative-Toronto Community News, Toronto, ON 2006-2007
 Gained a reputation as a fearless performer securing acknowledgement as the Top Seller for real estate
advertising in the Etobicoke Guardian and Bloor-West Villager weekly newspapers and with the top 3
Real Estate Representatives across the GTA
 Encouraged open dialogue with a diverse clientele to understand their needs and worked alongside
clients and Graphic Artists to design advertisements
 Acted as the conduit between customers and the production staff on content, schedule and design,
strengthening customer service by portraying an unwavering level of support
 Conducted research, developed and implemented strategic marketing plans to reinforce the ability to
sell
 Utilized marketing data to develop customized sales programs to advance the brand
Advertising Sales Representative-Yellow Pages Group, Toronto, ON 1990-2006
 Acquired a deep knowledge of sales and marketing techniques and consumer buying trends as Yellow
Pages adjusted to the emergence of web-based advertising in parallel with traditional print media
 Delivered consistent net revenue serviced ratings between 15% and peaking at 20%, gaining
recognition in the top quartile of 60 Sales Representatives
 Recipient of the Grand Club Award granted for increasing monthly net revenue over $1,000 per
account
 Won multiple annual Outstanding Customer Service awards for providing exemplary service.
 Pinpointed potential clients and prepared gripping and detailed sales presentations based on customer
needs generating over $700,000 per annum
 Developed a reputation for a high level of up-selling to small accounts utilizing effective account
development strategies propelling revenue by 25%
 Maintained high customer satisfaction levels delivering an above average retention
EDUCATION AND PROFESSIONAL DEVELOPMENT
Multimedia Workshops-Bell Actimedia, Toronto, ON 1998-2006
Bachelor of Arts-York University, Toronto, ON 1985

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Jordy Bellotto Resume 2015

  • 1. J O R D Y B E L L O TTO , BA 15 Millburn Drive, Toronto, Ontario, M9B 2W8 Telephone: 416.822.1550 / 416.621.6257 E-mail: jordy.bellotto@rogers.com Linkedin: http://ca.linkedin.com/in/jordybellotto PROFILE: A sales and strategic marketing professional with over 15 years experience in the food, media, and publication industries. A strategic thinker who is able to promote business opportunities and integrate sales efforts with organizational goals and mission. An innovative professional with the ability to create a promotional plan, implement it, and then ensure success using various marketing/sales strategies and initiatives. A proactive leader with the ability to see the big picture, translate the big picture into action and action into results. CORE COMPETENCIES Team Leadership B2B Sales Account Management Territory Management Customer Service Contract Negotiation Competitive Analysis Sales Forecasting & Planning Strategic Marketing Plans Relationship Management Business Development Proposals HIGHLIGHTS OF QUALIFICATIONS Over 15 years of experience in the sales profession with a Bachelors of Arts degree Effective communication and relationship building skills with sensitivity to multiculturalism Solid team player and leader with ability to work independently meeting deadlines and targets Effective time management, organizational, conflict resolution and decision making skills Excellent knowledge of emerging and contemporary sales tools, trends, strategies and legal aspects Professional computer skills, including MS Office Suite, Internet, Intranet, Email and Social Media Tenacious, competitive and persistent ambassador of sales renowned for sourcing and securing new opportunities, delivering compelling proposals to entice a buy Ability to gather data from multiple sources to acquire a deep understanding of customer needs and consumer buying trends PROFESSIONAL EXPERIENCE Sales Representative- Kraft Foods Canada, Toronto, ON 2012-2014 Grew customer's and Kraft Foods business at the retail level through selling, planning, ordering, merchandising and distribution Effectively managed activities such as merchandising, shelving and pricing with consideration of periodic targets and goals Managed a sales territory of 32 diverse accounts, evaluating the unique aspects of each individual account and strategically selling to client's specific needs Utilized fact-based selling tools and market information to secure new product distribution; selling in major seasonal promotions (Back to School, Cheesefest, Festive) presenting cross-merchandising ideas and identifying other opportunities for new sales growth Increased revenues on new brands by 20-25% (Tassimo coffee, Miracle Whip, Nabob Coffee, Mio drink enhancers) Coached and trained new hires according to organizational guidelines and operating policies Effectively participated in promotional campaigns and assisted in development of marketing strategies Solved and resolved conflicts and issues related with sales ensuring mutual interest and business retention
  • 2. Jordy Bellotto, BA 416.822.1550 / 416.621.6257 jordy.bellotto@rogers.com Account Manager- Business Information Group, Toronto, ON 2007-2012 Acknowledged for resilience taking an aggressive perspective to uncovering and pursuing new display and website advertising business opportunities for two publications (Building Magazine and Hardware & Home Centre Magazine) as the global economy experienced a dramatic downturn Proactively engaged the core U.S.-based audience developing and delivering effective and persuasive customized sales presentations to compel awareness Played the pivotal sales lead role in growing Building Magazines online advertising by 20%, explaining the benefits of online promotion to complement print advertising Stimulated interest in the Hardware & Home Centre publication after an underperforming 10 year existence. Worked with the Editor to modernize and change the focus and direction initiating a new products page Zealously generated new business through energetic prospecting and cold calling, elevating the customer base by 20% consistently surpassing print and online sales quotas Advertising Sales Representative-Toronto Community News, Toronto, ON 2006-2007 Gained a reputation as a fearless performer securing acknowledgement as the Top Seller for real estate advertising in the Etobicoke Guardian and Bloor-West Villager weekly newspapers and with the top 3 Real Estate Representatives across the GTA Encouraged open dialogue with a diverse clientele to understand their needs and worked alongside clients and Graphic Artists to design advertisements Acted as the conduit between customers and the production staff on content, schedule and design, strengthening customer service by portraying an unwavering level of support Conducted research, developed and implemented strategic marketing plans to reinforce the ability to sell Utilized marketing data to develop customized sales programs to advance the brand Advertising Sales Representative-Yellow Pages Group, Toronto, ON 1990-2006 Acquired a deep knowledge of sales and marketing techniques and consumer buying trends as Yellow Pages adjusted to the emergence of web-based advertising in parallel with traditional print media Delivered consistent net revenue serviced ratings between 15% and peaking at 20%, gaining recognition in the top quartile of 60 Sales Representatives Recipient of the Grand Club Award granted for increasing monthly net revenue over $1,000 per account Won multiple annual Outstanding Customer Service awards for providing exemplary service. Pinpointed potential clients and prepared gripping and detailed sales presentations based on customer needs generating over $700,000 per annum Developed a reputation for a high level of up-selling to small accounts utilizing effective account development strategies propelling revenue by 25% Maintained high customer satisfaction levels delivering an above average retention EDUCATION AND PROFESSIONAL DEVELOPMENT Multimedia Workshops-Bell Actimedia, Toronto, ON 1998-2006 Bachelor of Arts-York University, Toronto, ON 1985