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July 23 AM&P Presentation
- 1. Strengthening 油Business 油 Rela0onships 油 INTERNAL 油 Editor 油and 油Administra0ve 油 June 油Pinyo, 油Na0onal 油Associa0on 油for 油Healthcare 油Quality 油 Beth 油Zemach, 油Na0onal 油Associa0on 油for 油Healthcare 油Quality 油
- 2. Introduc)ons 油 ≒ June 油Pinyo, 油Managing 油Editor 油 油 ≒ Beth 油Zemach, 油Senior 油Project 油Manager 油 ≒ Project: 油NAHQ 油Q 油Solu'ons 油 Problem: 油 油 ≒ Update 油cer)鍖ca)on 油exam 油(interna)onal 油exam 油became 油 U.S. 油based). 油 油 ≒ Q 油Solu'ons 油product 油to 油be 油a 油cer)鍖ca)on 油prep 油resource 油 as 油well 油as 油a 油founda)onal 油product. 油
- 3. Heard 油 Round 油the 油Table 油 ≒ We 油didnt 油allocate 油enough 油money 油for 油that. 油 油 ≒ We 油didnt 油an'cipate 油the 油related 油costs 油outside 油 of 油prin'ng. 油 ≒ We 油dont 油have 油enough 油'me 油(for 油setbacks). 油 ≒ We 油dont 油have 油a 油Plan 油B. 油 ≒ We 油learned 油of 油some 油important 油factors 油too 油late 油 (aAer 油board 油approval). 油
- 4. Tips 油 ≒ Establish 油trust. 油 Trust 油each 油others 油exper)se. 油Dont 油try 油to 油do 油each 油 others 油jobs. 油 OR 油take 油steps 油to 油build 油this 油type 油of 油rela)onship. 油 油 Tips 油for 油Editors: 油 ≒ Make 油sugges)ons 油only 油with 油data 油to 油back 油you 油up. 油 ≒ Have 油clear 油and 油speci鍖c 油volunteer 油agreements. 油 ≒ Become 油involved 油in 油the 油organiza)ons 油mission 油overall, 油 and 油dont 油work 油in 油a 油silo. 油 ≒ Go 油to 油the 油annual 油mee)ng. 油Get 油invested. 油
- 5. Tips 油 ≒ It s 油not 油just 油about 油money. 油 Products 油are 油developed 油as 油part 油of 油a 油strategic 油plan 油 rather 油than 油as 油a 油stand-足alone 油project. 油 ≒ What 油part 油of 油the 油strategic 油plan 油does 油this 油project 油 speci鍖cally 油address? 油 ≒ Editorial 油can 油be 油a 油part 油of 油the 油process 油to 油determine 油how 油 to 油accomplish 油the 油strategic 油goals 油through 油products. 油 Goals 油should 油be 油clearly 油de鍖ned 油early 油on. 油
- 7. Q 油Solu'ons 油Product 油Suite 油
- 8. Tips 油 ≒ Consider 油it 油an 油investment 油to 油bring 油in 油all 油 players 油early 油on 油to 油avoid 油unnecessary 油 expenses 油later 油on. 油 Teams 油should 油have 油diversity. 油 ≒ Who 油has 油done 油this 油before? 油 ≒ Who 油is 油a鍖ected? 油 ≒ Who 油will 油be 油responsible 油for 油what? 油
- 9. Tips 油 ≒ Regular 油status 油mee)ngs 油(internal 油& 油external) 油 Internal 油sta鍖 油should 油be 油on 油the 油same 油page 油on 油how 油 to 油handle 油various 油situa)ons 油to 油maintain 油a 油good 油 rela)onship. 油ED 油and 油Editor 油are 油on 油the 油same 油team. 油 External 油volunteers 油should 油not 油have 油absolute 油 power 油(when 油all 油groups 油are 油included, 油it 油becomes 油 about 油the 油organiza)ons 油decisions 油rather 油than 油a 油 single 油individual) 油
- 10. Tips 油 ≒ Accurate 油documenta)on 油 Editor 油 ≒ Include 油all 油steps, 油key 油stakeholders 油 ≒ History 油of 油all 油projects 油 ≒ Records 油of 油schedules, 油variables 油 ≒ Es)mates 油(outside 油vendors) 油 Execu)ve 油Director 油(or 油Project 油Manager) 油 ≒ Previous 油edi)on 油sales 油(member 油vs. 油nonmember 油usage) 油 ≒ Market 油analysis 油
- 11. Q Solutions Revenue Estimates Q Solutions, 3rd edition Budget Status Log and Income Projections Expense 油 YTD YTD Pre-press 油 as of actual budget variance YTD actual budget variance Editing; project management; design and layout; 11/30/2011 $2,549.50 production-related tasks ($19,500/volume) 油 3/1/2012 $7,400.00 $22,000.00 Indexing ($500/volume) 油 3/31/2012 $9,128.25 $19,077.75 Permissions (30 @ $50 ea.) 油 4/30/2012 $8,340.25 $27,418.00 Marketing 油 5/31/2012 $9,601.00 $37,019.00 Honoraria (2 $ $5,000 ea.) 油 6/30/2012 $10,432.50 $47,451.50 Administrative 油 NAHQ staff time ($6,500 development, $3,500 ongoing) 油 Printing (qty. 2,000) 油 Shrink wrapping sets 油 Shipping/freight 油 Warehousing 油 Total Expense 油 Income 油 Gross set sales revenue 油 Gross individual sales revenue 油 Total gross sales revenue 油 Less Returns (5%) 油 Adjusted gross sales revenue 油 Net Profit 油 Profit Margin (net profit/adjusted gross sales revenue) 油
- 12. Tips 油 ≒ Each 油project 油is 油a 油learning 油experience. 油 Dont 油place 油blame. 油 Learn 油from 油mistakes 油and 油move 油on. 油Make 油detailed 油 notes 油about 油what 油to 油do 油in 油similar 油situa)ons 油in 油the 油 future. 油(Project 油plan 油or 油parking 油lot 油for 油debrief) 油
- 13. Ques)ons? 油 Thank 油you, 油and 油please 油feel 油free 油to 油contact 油us. 油 jpinyo@connect2amc.com 油 bzemach@connect2amc.com 油
- 14. Strengthening 油Business 油 Rela0onships 油 EDITORIAL 油 Editor 油and 油Freelance 油Writer 油 Lynn 油Valastyan, 油Society 油for 油Laboratory 油Automa0on 油and 油Screening 油 Kris0n 油Gunderson 油Hunt, 油Freelance 油Writer 油
- 15. Strengthening 油Business 油 Rela0onships 油 EDITOR 油 FREELANCER 油 油Lynn 油Valastyan 油 Kris'n 油Gunderson 油Hunt 油 Managing 油Editor, 油SLAS 油Electronic 油 Freelance 油writer 油for 油associa)ons, 油 Laboratory 油Neighborhood 油 business 油publica)ons 油and 油marke)ng 油 Society 油for 油Laboratory 油Automa)on 油 communica)ons 油departments 油at 油 and 油Screening 油 several 油large 油Chicago 油corpora)ons 油
- 16. EDITOR 油 Build 油a 油trusted 油base 油of 油freelancers 油 油 Finding 油a 油new 油freelancer 油 Career 油center/job 油boards 油 LinkedIn 油 油 Ask 油other 油editors 油or 油associa)ons 油 Ask 油on 油the 油AM&P 油listserv 油at 油 SNAP@lists.SnapOnLine.org 油
- 17. EDITOR 油 油 Build 油a 油trusted 油base 油of 油freelancers 油 油 Try 油a 油new 油freelancer 油on 油a 油less 油visible 油or 油low-足 impact 油project 油 油 Ease 油a 油new 油freelancer 油in 油by 油鍖rst 油giving 油context 油 for 油the 油organiza)on 油 Accompany 油every 油story 油with 油story 油instruc0ons 油 Give 油a 油faux 油deadline 油
- 18. FREELANCER 油 油 Build 油a 油trusted 油base 油of 油employers/publishers 油 Find 油your 油niche 油 油 Write 油about 油topics 油you 油know 油and 油understand, 油and 油then 油prove 油 yourself 油an 油expert 油to 油those 油publica)ons 油targe)ng 油that 油niche. 油 Quality 油over 油quan0ty: 油Worry 油less 油about 油wri0ng 油 for 油a 油mul0tude 油of 油publica0ons 油 Focus 油on 油being 油an 油indispensible 油resource 油for 油a 油few 油 publica)ons 油that 油will 油give 油you 油repeat 油business; 油you 油can 油 expand 油your 油scope 油over 油)me. 油 油
- 19. FREELANCER 油 油 Build 油a 油trusted 油base 油of 油employers/publishers 油 Get 油familiarized 油 油 Be 油extremely 油familiar 油with 油the 油publica)ons 油in 油which 油you 油want 油 to 油be 油published 油and 油the 油industries 油they 油target. 油 油 Translate 油that 油knowledge 油into 油well-足thought-足out 油 pitches, 油substan0ated 油by 油research 油that 油no 油 editor 油can 油turn 油down. 油 油 A 油freelancer 油with 油an 油on-足point 油story 油idea 油will 油get 油work 油well 油 before 油one 油that 油is 油merely 油sending 油out 油resumes. 油 油
- 20. FREELANCER 油 油 Build 油a 油trusted 油base 油of 油employers/publishers 油 Network 油 油 If 油you 油are 油trying 油to 油expand 油the 油number 油of 油publica)ons 油for 油 which 油you 油write, 油rely 油on 油contacts 油from 油prior 油jobs, 油aaend 油 networking 油events, 油market 油yourself 油on 油LinkedIn. 油
- 21. Writer: Joe Dobrian Dont forget the basics: Issue: Mar/Apr 2013 SAMPLE Story Deadline: September 1, 2012 deadline, word count, etc. Story Topic: Social Media Policy in Property Management instructions Story Length: 1,100-1,400 words STORY DESCRIPTION Basically, its a twist on the usual social media spin. Instead of writing something on how often/with what frequency employees Give simple abstract should be using social media, a new concern among property management companies is how they can police their employees of story topic accounts to ensure that employees arent spreading bad press about their organization. This has been a controversial issue in the news as all organizationsno matter what typestruggle to balance free speech with maintaining their reputations. ADDITIONAL NOTES ≒Look for a mix of IREM MembersCertified Property Managers (CPMs) or Accredited Residential Managers (ARMs) along with Provide specific style other industry professionals to be interviewed. If you need help checking into credentials of sources, feel free to contact me. instructions (e.g. AP style, ≒Style: AP Style; Please organize the story into sections using subheads; If you come up with a great subhead headline, please house style quirks, etc. insert it into story. ≒FYI: Tenants are renters in a commercial or office building; Residents are renters in a residential building. Members of most condo associations are called owners. ≒Please ask your sources for high-resolution photos (300 dpi or higher) that may be relevant to the story, such as managed properties mentioned in the interviews. Providing sources is a must: give as many as you can, SOURCES accompanied by contact info. Sources from Tailor Made Properties, AMO: Marlene Dau, CPM PHONE: (269) 420-5734 EMAIL: marlenedau@comcast.net Melanie Phillips, CPM PHONE: (773) 394-8273 EMAIL: melanie.phillips@comcast.net
- 22. EDITOR 油 油 OK 油Before 油You 油Pay 油 Agree 油beforehand 油on 油scope 油and 油price 油 How 油鍖exible 油are 油you 油on 油word 油count? 油 Read 油a 油story 油immediately 油upon 油receipt 油 Dont 油be 油distracted 油and 油let 油it 油sit 油 Request 油changes 油to 油beXer 油meet 油scope 油 Fully 油explain 油what/why 油you 油are 油asking 油 Guess 油what? 油If 油you 油have 油already 油paid 油without 油checking, 油you 油 could 油be 油down 油on 油'me, 油money 油and 油reputa'on 油
- 23. FREELANCER 油 If 油You 油Want 油to 油Get 油Paid 油 Follow 油direc0ons 油 This 油includes 油story 油instruc)ons 油and 油editorial 油 guidelines 油 Keep 油the 油lines 油of 油communica0on 油open 油 throughout 油the 油wri0ng 油process 油 Contact 油the 油editor 油as 油soon 油as 油possible 油if 油you 油
- 24. FREELANCER 油 If 油You 油Want 油to 油Get 油Paid 油 have 油ques0ons 油 油 Ask 油ques)ons 油if 油you 油dont 油en)rely 油understand 油an 油assignment. 油 油 run 油into 油roadblocks 油 油 Youre 油running 油into 油roadblocks 油or 油if 油your 油research 油is 油poin)ng 油in 油the 油opposite 油 direc)on 油of 油the 油assignment. 油 油 struggle 油to 油stay 油within 油the 油word 油count 油 Before 油turning 油in 油the 油story, 油o鍖er 油valid 油reasons 油and 油possible 油solu)ons 油to 油why 油 and 油how 油the 油story 油should 油be 油lengthened 油or 油shortened. 油 油 risk 油missing 油a 油deadline 油 Meet 油deadlines 油or 油tell 油the 油editor 油in 油advance 油if 油you 油an)cipate 油missing 油a 油 deadline. 油If 油work 油is 油late, 油make 油sure 油its 油excep)onal 油and 油requires 油liale 油edi)ng. 油
- 25. FREELANCER 油 If 油You 油Want 油to 油Get 油Paid 油 *Sign 油a 油contract 油regarding 油rates, 油kill 油fees, 油word-足count 油overages 油 or 油other 油editorial 油policies; 油rates 油should 油be 油agreed 油upon 油prior 油to 油 ful鍖lling 油the 油arJcle. 油
- 26. EDITOR 油 Ensure 油the 油contents 油validity 油 油 Check 油sources 油 油 In 油every 油story 油you 油receive. 油Even 油if 油you 油were 油clear 油in 油your 油story 油instruc)ons, 油 some 油freelancers 油can 油get 油confused 油on 油what 油cons)tutes 油a 油member 油or 油other 油 speci鍖c 油source 油type 油that 油might 油seem 油clear 油to 油you. 油 Help 油provide 油sources 油 油 And/or 油approve 油sources 油before 油the 油story 油is 油wriaen. 油Chances 油are 油you 油are 油in 油a 油 beaer 油posi)on 油to 油provide 油the 油freelancer 油with 油viable 油contacts. 油 油 *GeLng 油a 油good 油story 油bene鍖ts 油the 油editor 油and 油the 油 freelancer. 油The 油more 油informaJon 油you 油can 油provide, 油 the 油beNer 油the 油story. 油
- 27. FREELANCER 油 油 Assure 油your 油contents 油validity 油 Source 油list 油 Provide 油your 油editor 油with 油a 油list 油of 油sources 油and 油their 油contact 油informa)on. 油 Ask 油about 油the 油publica0ons 油policy 油 油 regarding 油the 油review 油of 油quotes/aaribu)on 油by 油sources 油 Does 油the 油publicaJon 油have 油any 油requirements 油 regarding 油featuring 油members? 油How 油are 油you 油 supposed 油to 油get 油access 油to 油these 油members? 油 油
- 28. EDITOR 油 The 油search 油to 油replace 油a 油valued 油freelancer 油 Case 油study 油 ≒ 油Tested 油three: 油one 油known, 油one 油referral, 油one 油approached 油us 油 ≒ 油Assigned 油two 油stories 油each 油 ≒ 油The 油results 油
- 29. QuesJons? 油 Thank 油you, 油and 油please 油feel 油free 油to 油contact 油us. 油 lvalastyan@slas.org 油 gunderson.hunt@gmail.com 油 油 油
- 30. Strengthening 油Business 油 Rela0onships 油 PARTNERS 油 Publisher 油and 油Printer 油 Nate 油Jenkins 油 油American 油Academy 油of 油Dermatology 油 Lynn 油(Sokol) 油Pehanich 油 油Walsworth 油Print 油Group 油 油 油 油 油
- 31. Introduc)ons 油 ≒ Nate 油Jenkins 油 油American 油Academy 油of 油Dermatology 油 AAD 油Overview 油 ≒ Largest 油most 油in鍖uen)al 油and 油most 油representa)ve 油 dermatology 油group 油in 油the 油United 油States 油 ≒ 17,000+ 油membership 油represents 油virtually 油all 油prac)cing 油 dermatologists 油in 油the 油US 油and 油growing 油number 油of 油 Interna)onal 油dermatologists 油
- 32. Introduc)ons 油 ≒ Nate 油Jenkins 油 油American 油Academy 油of 油Dermatology 油 Background 油 ≒ 5+ 油years 油as 油Produc)on 油Manager 油at 油AAD 油 ≒ Previous 油 油10 油years 油as 油Produc)on 油Manager 油at 油one 油of 油 worlds 油largest 油recruitment 油Adver)sing 油Agency 油 ≒ Previous 油 油3 油years 油as 油Tra鍖c 油Manager 油
- 33. Introduc)ons 油 ≒ Nate 油Jenkins 油 油American 油Academy 油of 油Dermatology 油 Responsibili0es 油as 油Produc0on 油Manager 油at 油AAD 油 ≒ Manages 油logis)cs, 油tra鍖cking 油processes 油and 油daily 油produc)on 油issues 油 for 油all 油print, 油mail/fax 油and 油promo)onal 油materials. 油 油 ≒ Work 油with 油all 油print 油and 油mail 油vendors 油to 油ensure 油)mely 油and 油accurate 油 comple)on 油of 油print 油jobs. 油 ≒ Ini)ate 油strategic 油print 油and 油mailing 油tac)cs 油and 油processes 油 ≒ Provide 油direc)on, 油assign 油tasks 油and 油manage 油workload 油of 油produc)on 油 sta鍖. 油
- 34. Introduc)ons 油 ≒ Lynn 油Pehanich 油 油Walsworth 油Print 油Group 油 Print 油industry 油30+ 油years 油 Background: 油Customer 油service, 油inside 油sales, 油outside 油sales 油 Publica)on 油Sales: 油 油Banta-足18 油years, 油RRD-足2 油years, 油 油Walsworth-足3 油years 油 Customer 油base: 油special 油interest 油and 油non-足pro鍖t 油magazine 油publishers 油 primarily 油in 油Chicagoland 油area 油 Consider 油my 油role 油as 油their 油consultant 油and 油resource 油 Work 油with 油Nate 油and 油AAD 油prin)ng 油Dermatology 油World 油for 油2 油years 油
- 35. How 油to 油Build 油a 油Strong 油Working 油 Rela)onship 油 PRINTER 油POINT 油OF 油VIEW: 油 BUILD 油THE 油FOUNDATION 油BEFORE 油YOU 油BUILD 油 油 THE 油HOUSE 油
- 36. Choose 油the 油right 油print 油partner 油for 油you 油 油 and 油your 油organiza0on 油 ≒ Do 油your 油due 油diligence 油based 油on 油your 油priori)es 油 ≒ Iden)fy 油your 油priori)es 油and 油rank 油in 油order 油of 油importance 油 ≒ EXAMPLES: 油 Flexible 油scheduling 油 油able 油to 油hold 油turnaround 油)me 油if 油late 油 Strong 油postal 油support 油 油accessible 油postal 油expert 油 Quality 油 油accurate 油and 油consistent 油color 油match 油 Speci鍖c 油capabili)es 油and 油equipment 油 油bellybanding, 油aqueous 油coa)ng 油 Price 油 High 油level 油service 油and 油technical 油support 油 油big 油鍖sh 油in 油small 油sea 油
- 37. Choose 油the 油right 油print 油partner 油for 油you 油 油 and 油your 油organiza0on 油 ≒ Iden)fy 油your 油CULTURE 油 Choose 油a 油partner 油who 油shares 油your 油vision 油and 油way 油of 油doing 油business 油 ≒ Make 油a 油commitment 油to 油each 油other 油 油 Sign 油a 油contract 油when 油possible 油 油get 油married; 油dont 油just 油date 油 Cover 油all 油the 油details 油so 油no 油surprises 油 Nego)ate 油to 油include 油what 油is 油important 油to 油you 油
- 38. COMMUNICATION, 油COMMUNICATION 油and 油 COMMUNICATION 油 ≒ Number 油one 油source 油of 油most 油problems 油 ≒ Face 油to 油face 油mee)ngs 油with 油all 油key 油players 油 ≒ Understand 油each 油persons 油priori)es 油 ≒ Be 油a 油solu)on 油provider 油
- 39. COMMUNICATION, 油COMMUNICATION 油and 油 COMMUNICATION 油 ≒ Pre-足produc0on 油mee0ngs 油to 油review 油and 油con鍖rm: 油 Key 油contacts 油for 油both 油publisher 油and 油printer 油and 油their 油roles 油and 油 responsibili)es 油 Speci鍖ca)ons 油 Scheduling 油priori)es 油 油鍖delity, 油鍖exibility, 油turnaround 油 Produc)on 油procedures 油for 油each 油phase 油of 油produc)on 油 油be 油speci鍖c 油 Paperwork 油 油Print 油and 油distribu)on 油instruc)ons 油 Invoicing 油
- 40. COMMUNICATION, 油COMMUNICATION 油and 油 COMMUNICATION 油 ≒ Pre-足produc0on 油mee0ngs 油to 油review 油and 油con鍖rm: 油 HOT 油BUTTONS; 油Previous 油issues 油of 油concern 油 Procedure 油for 油handling 油manufacturing 油problems/ques)ons 油 ≒ WHO 油TO 油CALL 油 ≒ WHEN 油TO 油CALL 油 ≒ COMPLETE 油CONTACT 油INFO 油 油day, 油night, 油cell 油phone 油
- 41. COMMUNICATION, 油COMMUNICATION 油and 油 COMMUNICATION 油 ≒ Post 油Produc0on 油Review/On-足Going 油Communica0on 油 First 油issue 油review 油 Quarterly 油reviews 油by 油phone 油 Annual 油reviews 油in 油person 油to 油be 油sure 油to 油keep 油rela)onship 油dynamic 油 FLUSH 油OUT 油problems, 油issues 油or 油concerns 油before 油they 油fester 油 ≒ Printer 油must 油know 油problems 油in 油order 油to 油鍖x 油them 油
- 42. How 油to 油handle 油problems 油when 油they 油occur 油 油 because 油they 油will!! 油 ≒ Be 油pro-足ac)ve 油whenever 油possible 油 油you 油tell 油them 油before 油they 油tell 油you 油 ≒ LISTEN 油 油let 油them 油vent 油and 油acknowledge 油the 油validity 油of 油the 油concern 油 ≒ If 油you 油cant 油do 油want 油they 油want 油 油let 油them 油know 油what 油you 油CAN 油DO 油 ≒ Discuss 油op)on 油of 油what 油you 油can 油do 油IMMEDIATELY 油to 油make 油the 油situa)on 油 beaer 油 ≒ Follow 油up 油with 油procedures 油to 油minimize 油chance 油of 油problem 油occurring 油 again 油 ≒ DO 油NOT 油AVOID 油TALKING 油 油this 油is 油when 油you 油most 油need 油to 油talk 油 油in 油person 油 even 油beaer!! 油
- 43. How 油to 油Build 油a 油Strong 油Working 油 Rela)onship 油 PUBLISHER 油POINT 油OF 油VIEW 油 HOW 油TO 油GET 油THE 油MOST 油 油FROM 油YOUR 油PRINT 油PARTNER 油
- 44. How 油to 油Build 油Strong 油Rela0onship 油 Get 油the 油most 油from 油your 油partnership 油by: 油 Mutual 油respect 油 Treat 油them 油as 油a 油true 油partner 油(resource) 油 Ask 油what 油we 油can 油do 油to 油help 油them 油
- 45. AAD 油-足 油Criteria 油for 油Choosing 油Print 油Partners 油 ≒ Quality 油 ≒ Pricing 油 ≒ Ability 油to 油Deliver 油On-足Time 油 ≒ Innova)ve 油
- 46. Procedure 油when 油Problem 油Occurs 油 ≒ Meet 油internally 油to 油discuss 油problems 油 ≒ Review 油鍖les 油and 油procedures 油internally 油prior 油to 油 contac)ng 油vendor 油 ≒ If 油external, 油review 油issues 油with 油vendor 油 ≒ Work 油with 油vendor 油to 油determine 油cause 油and 油take 油any 油 correc)ve 油ac)ons 油to 油prevent 油it 油from 油happening 油 again 油
- 47. CASE 油STUDY 油 油Problem 油and 油Resolu0on 油 ≒ Proo鍖ng 油publica)on 油on 油InSite 油-足 油 油Grid 油lines 油and 油low 油 resolu)on 油images 油 油 ≒ Onsite 油mee)ng 油with 油Walsworth 油to 油resolve 油issue 油 ≒ Walsworth 油worked 油with 油our 油internal 油IT 油to 油adjust 油our 油 system 油seungs 油 油
- 48. Ques0ons? 油 Thank 油you, 油and 油please 油feel 油free 油to 油contact 油us. 油 njenkins@aad.org 油 lynn.pehanich@walsworth.com 油