Kate_margolis_portfolio2.pdf
- 1. Kate Margolis / Graphic Designer / PDF Portfolio
- 2. Throughout my career, I have always tried to ensure that the passion and enthusiasm for my work has shone through. Despite my success as an independent designer, I have found that it is through a team that I have achieved my greatest potential. I have learnt that having a platform to question and develop ideas harnesses greater creativity - although realising creative inspiration doesn’t come without its obstacles! Time management and working to tight deadlines are important in any industry, but the foundations and biggest challenges of design lie in communication. In all my work, I have relished these challenges and used them to fuel my ambition and maintain my own high standards. Awards YunoJuno Freelancer of the Year 2018 CIMTIG 2009 Silver Award Best Consumer Press Ad & Outdoor Campaign CIMTIG 2009 Best Poster Campaign Competitions D&AD Global Student Awards 07 / Zenithsexistence.co.uk RSA / Sustainable Packaging Exhibitions D&AD New Blood presents the work of the Best Emerging Talent 2008 Education and Qualifications 2005-2008 - BA (hons) Graphic Design, London Middlesex University 2004-2005 - Foundation The University of the Arts, Chelsea Art and Design Skill Set Over 13+ years of industry experience across all design disciplines Advanced knowledge of Adobe CS; Indesign, Photoshop & Illustrator Advanced knowledge of end-to-end process’s with extensive experience in UX and UI, specific to product development. HTML basic knowledge and understanding of up-to-date practises Sketch Zeplin Invision / Invision Studio Extensive knowledge of both PC and Mac platform Word, Excel and e-mail applications Knowledge and interest in contemporary art history and design Reference If you would like a reference, please don’t hesitate to ask. Kate Margolis Graphic Designer www.rdd-design.com CV
- 3. Kate Margolis Graphic Designer www.rdd-design.com CV breakupbuddy / Creative Director 12/2014 - 07/2016 Overseeing and designing all elements for the brand whilst working with a developing team to build the iOS/Android app. Securing round two of fundraising meant I worked closely with the CEO & founder to carve, craft and produce all of the brand elements and UI function, whilst managing a team of developers and other designers/copywriters/project managers. www.breakupbuddyapp.com studio@re.fresch / Creative Lead 12/2013 - 12/2014 Working as design lead within re.fresch, day to day was balanced by the hundreds of aesthetic elements and technical events required to make designs great, function well and resonate with users. Gained experience in turning company profiles into infographic journeys, whilst exploring the needs for a new identity or digital piece of marketing. www.refresch.co.uk / studio.refresch.co.uk The Virtual Forge / Creative Director 12/2010 - 12/2013 Leading the studio as VF CD, I explored the realms of design through a multitude of innovative & exciting platforms. Gained valuable experience in UI/UX and design for mobile tools & internet applications. Website design & branding were key elements, as well as daily management of client expectations. www.thevirtualforge.com Truly Advertising Agency / Graphic Designer 06/2008 - 11/2009 A London advertising agency specialising in advertising for leisure and travel. Clients included 188Bet, AIG, Isle of Man, Yorkshire Tourist Board, Fred.Olsen Cruises, Port of Dover and more. www.trulylondon.co.uk Contract Creative Positions 08/2004 - present Foolproof / Senior UX and UI Consultant Working for ATG Ticket on a digital transformation across their ticketing platform. CX Partners / Senior UX and UI Consultant Hertz results UX/UI exploration and AXA PPP Healthcare product intergration user research, working with key stake holders across both projects. Ogilvy / Creative Lead Working on digital creative for American Express and British Airways. Cake - Havas / Creative Lead Working on digital creative for Coca-Cola and Barclaycard. Imagination / Creative Lead Jaguar Land Rover Paris Motor Show 2016 app and subsequent designs for the campaign, including email design, Formula E registration and JLR Spec Pods. Inkling / Freelance Designer Pitch work for Netflix and EA sports/FIFA specalising in advertising material. Hugo & Cat / Freelance Designer Branding pitch work for Amazon. MVF / Creative Lead Social media creative advertising assets for B2B and B2C. nez / Creative Lead Branding and app UX/UI development and design, marketing and brand assets. Pulsar & FACE / Creative Lead Working closely with the teams to create various digital and print magazines as well as data driven client decks for Spotify and automotive industry.
- 5. Logos from left to right Afterparty: Event night based in Ibiza Ryder: New 50’s style boyband Will Patrick Wedding Photography: Branding design for new photographer breakupbuddy: Social media app alleviating loneliness Barclaycard: Pitch logo for ‘be’ festivals BRANDING
- 6. Logos from left to right Anchura: Asesors for corporate companies AVRillo: Solicitors branding - logo stamp tapd: US Alumni jobs database ATG Tickets: Global ticketing platform nez: App for local food and drink offers
- 7. Jaguar Land Rover (Imagination) / This app was specifically designed to book a VIP tour of the Jaguar or Land Rover cars. Within the app, you can unlock exclusive content about the models by walking up to the car with the phone’s bluetooth activated, find out your nearest retailer and book a ticket at the Jaguar Formula E Virtual Reality stand. PRODUCT DESIGN
- 8. tapd / A simple alternative to on-campus recruiting. The app lets you book an interview with the tap of a button and match with those who meet your value skills and interests all around the world.
- 9. MOBILE APPS Crew Clothing Company / Crew is a driven by the desire to produce the ultimate casual wear. Their ethos has created a loyal following of customers who appreciate classic yet stylish designs. Having spent a couple of months working with them across all digital communications, these are some examples of emails.
- 10. MOBILE APPS nez / nez saves users money on breakfasts, lunches, after-work drinks and everything inbetween, with over 45 partners & 300 exclusive weekly deals from local favourites within the soho and fitzrovia. nez drafted me in for development of the phase 1 app redesign and branding, giving them new tools and assets to market the app to new and existing users.
- 11. MOBILE APPS breakupbuddy / This app puts the ‘social’ back in social media. Before we started wire-framing, it was key to understand the target audience, so the user interface (UI) was designed to be familiar, simple and intuitive to use. To design the app successfully, emotional response to colour, layout and inclination of the application had to be considered.
- 12. AVRillo / Print design stimulates all of our senses and therefore has dimensions and possibilities that the digital world cannot; textures you can feel, physical spaces you can fill and the fresh smell of ink. Nothing beats the feel of good quality texture on paper on a well-crafted and designed business card or brochure. Here is an example of a branded mag for AVR. PRINT
- 13. Pulsar / Print and digital magazine for social research company Pulsar. This magazine was content-driven with analytics and big data from the automotive industry, mainly Audi, BMW and Mercedes.
- 14. Will Patrick Weddings / A prestigious wedding photographer who prides himself on his fun and relaxed contemporary approach to photographing weddings. With that in mind, the brief was for classy, sophisticated and clean, whilst screaming ‘wedding with a creative twist’.
- 15. OOH Advertising / Examples of OOH advertising across Netflix, The Body Shop, Tanqueray Gin and nez. More examples available on request.
- 16. CAKE (Havas) / Print and digital material for a Barclaycard. With their expertise in innovative payment technology, this pitch was to highlight festival goers’ experience of being in the moment. People attending festivals will benefit from contactless technology and seamless payment integration though mobile apps and hot spots to ‘be’ in the moment.
- 17. Paul Hastings (Instinctif) / A pitch campaign idea based on presenting to a solicitors firm that implicit bias is rife in the work place. The campaign title packed a punch with the fact that ‘It takes 7 seconds to make your mind up about someone and 6 months to un-make it’. A bold statement of revelaing/ ripping the layers of an unidentified person, who could be a key player within the business, was the idea behind this.
- 18. Spotify (FACE) / This brief was to give Spotify a strong qualitative look and feel of five different music fans/segments in Japan. The segments needed to be easily distinguishable from one another and information arranged in a consistent format. Icons, key visuals, background images and colour palettes had to be distinguished amongst each music segment. DIGITAL
- 19. Jaguar Land Rover (Imagination) / Spec Pod User Interface for the autoshows. The pods would facilitate the ability to navigate around the unique functions and designs of the new fleet of cars Jaguar and Land Rover has to offer, including the new Jaguar I-Pace concept electric car.
- 20. American Express / Microsite designed with the new AMEX branding and illustration guidelines for their Why American Express? scheme. This site had very specific requirements to incorporate their new illustration and branding.
- 21. Hertz (CX Partners) / CX Partners, a generation experience design agency, enlisted my help to research and design a proposed new layout for the Hertz Vehicle Page for the Global site. We carried out Hertz internal UX workshops with key stake holders, delving into pain points and business objectives. Low and high fidelity wire frames were delivered through to UI. This design was then user tested against a proposed USA version, to come out on top as ‘much more on Hertz brand’ and ‘easier to navigate when renting a car’.
- 22. Crew Clothing Company / The oceanic heritage of Crew Clothing Company, a coastal-inspired brand that was formed and developed in the British seaside town of Salcombe can be seen here represented in the website examples of the Summer 2018 campaign homepage and gender page concept. www.crewclothing.co.uk
- 23. Mollie King / Mollie is best known as one-fifth of leading girl group, The Saturdays. The multi-platinum selling band have sold over 5 million records worldwide, scored 13 Top 10 singles and 5 Top 10 albums. This website is to purpose her entry into the fashion world, as she documents her events and lifestyle. www.mollieking.com
- 24. Kate Margolis Graphic Designer ? 2019