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Ken Preso May 27 2009 Speakers Preso
- 1. Personal Branding So, What are You Famous for? May 29, 2009 Kettering Executive Network
- 2. Topics for today Being Famous Insights: Having the courage to form an opinion Why it is important (now more than ever) Reality Check: Change Getting started What brand characteristics did leaders identify the most in the study Personal branding exercise What to do once you have taken the first step Creating your first Point of View How lucky are you?
- 3. Being Famous
- 5. Insights: Leaders know what they are famous for Leaders Embrace their personal brand and rely on that connection to make decisions that are routinely better for their future . Inherently tie their personal brand to personal performance expectations Make decisions, they have the found courage to form an opinion , because they are confident in their foundations.
- 6. Insights: Why Bother? If you dont know your value how can you expect anyone else to know? We can only rely on ourselves to protect our jobs, we must take charge of our own careers and destinies, we must remain aware of what matters to us and the marketplace to remain agile and valuable We cant be aware of everything, you must make choices on where to focus your time, energy and efforts Our old ways of making decisions may not work any more
- 7. Reality Check: Change, but what type? Factoids: The average lifespan of a Fortune 500 company is less than 12 years, in 1980 it was 39 years. Less than 7% of our workforce is employed by Fortune 500 companies. 7 out of 10 Americans want to be self-employed The US Dept of Labor projects a 68% increase in white collar contract labor thru 2015 the contract workforce will experience 54% cumulative growth through 2014...more than double the growth of the overall workforce. Change Change Change
- 8. Getting Started: Solving the Personal Brand Question
- 9. Personal Brand Exercise A now a volunteer from the audience.. Play along. Word 9 Word 8 Word 7 Word 6 Word 5 Word 4 Word 3 Word 2 Word 1
- 10. Commonly used words Authentic Commitment Creative Excellence Focus Friendship Integrity Knowledge Passionate Relationships Teamwork Tenacious Trustworthy
- 11. Commonly used words Adaptable Advisor Caring Collaboration Connected Demanding Driven Energetic Fun Loyal Positive Success Visionary
- 12. Forming an opinion What is a Point of View (POV) Your Point of View contains your baseline for success The Point of View is simply the perspective. It is the answer to the question. What do you see?
- 13. A few examples of perspective
- 14. A few examples of perspective
- 15. Have the courage to form an opinion - Create a POV about yourself POV Definition Personal Brand Brand Characteristics Insights/Stories Examples Integrity Intellect Self-Reliance Creative Vivacious Excellence Honor Genuine Success-Oriented Provide a historical insight or story for each word Examine the data points or outcomes for each story. Document experiences Using positive expressions Or action oriented terms
- 16. How Lucky Are You? Making better decisions does not require LUCK Decisions can be made more quickly if you have established parameters or boundaries. You can change and enhance your patterns for making decisions
- 17. Summary Understand your personal brand Prepare your point of view Be ready to make a decision Be prepared to make a better decision
- 18. Conclusion You never know when you are ready, you just know when it is your turn . Ty Murray, Bull Riding Champion
- 19. Thank you! Denise Holloway Underwood Stratagen GA Inc (SGINC) [email_address] cell: 770 833 5563 www.sginccoaching.com
Editor's Notes
- #6: Personal Brand Management Not talking about taking out a PR campaign Identifying your brand characteristics and making them overly evident in everything you do Is it hard not really The hard part is embracing your brand, being true to who you are and actively using your brand to increase your chances fo success. Know what works for you, being honest with yourself Interview question do you have a problem with overtime? ..my response what type of overtime is required for this position? Almost like asking : Honey, do you have a problem with me cheating on you? So how do you embrace your brand to improve your performance.
- #9: For more information contact Denise at dunderwood3131@hughes.net
- #13: For a particular topic / issue: Understand the specific programs you want the client to initiate; outcomes or actions to be taken Based on the outcomes / actions, describe the current state of affairs issue / problem Identify appropriate proof points to support the outcomes / conclusions