Kickstart your online fundraising
?
1 like?481 views
The document outlines 20 tips for non-profits to kickstart their online fundraising in 20 minutes or less. The tips include creating an editorial calendar, tracking results across departments, coordinating online and offline appeals, obtaining email addresses from offline donors, limiting initial asks but getting more donor information later, and promoting recurring donations. The document stresses segmenting audiences, telling impactful stories, testing appeals, acknowledging donors, reporting on funds usage, and using technology like donor databases to improve fundraising.
Kickstart your online fundraising
- 1. * Norman Reiss Nonprofit Bridge @nonprofitbridge Feb. 28, 2012
- 2. ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 3. * ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 4. * 1. Create an editorial calendar 2. Track results across departments 3. Coordinate online and offline appeals 4. Obtain email addresses for offline donors ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 5. * ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 6. * 5. Limit what you ask (but get more info later) 6. Give donors option to designate how their funds will be used 7. Promote recurring giving 8. Ask 5 people new to your organization to test your donation process ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 7. * ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 8. * 9. Segment ¨C don¡¯t send everything to everyone 10.Tell a story to show impact of your work 11.Test different versions of appeals 12.Ask for specific amount for specific purpose ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 9. * ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 10. * 13.Acknowledgments - go beyond the auto reply 14.Report back on how donations were used 15.Check in with staff who handle constituent inquiries (e.g. the info email address) 16.Don¡¯t just be in touch when it¡¯s time to ask for money ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 11. * ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 12. * 17.Pick a solid donor database (check Idealware) and use it to track every interaction with constituents 18.Ask your best supporters to fundraise for you (and provide software tools to do it) 19.Use an established online vendor to process donations and to send emails 20.Make sure you can get statistics on website traffic and email marketing campaigns ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 13. * * Constituent attention span is short * Less is more * Consider how your website, emails and donation forms will be viewed on a small screen (phone or tablet) ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
- 14. Questions? ? Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes