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「愛從你開始  Love Token  」  「愛心召集令  Love Token  」 「愛心合作社  Love Token  」  「愛心福利社  Love Token  」 「愛心大聯線  Love Token  」  「美麗愛分享計畫  Love Token 」   CRM Naming
Love Token  由你拉开序幕
?
以 LOVE TOKEN 作為主要視覺,以拉開序幕的方式象徵 LOVE TOKEN 的活動正式展開 別於一般制式的卡片設計,藉由製作上的特點與消費者增加互動性。 说明
LOVE TOKEN 同心圓  一起转动爱心
?
封面 封底 插槽 Insert 尺寸較小,卡在插槽內 介紹使用说明 说明
活動內容 品牌宗旨 Greeting 说明
说明
Insert concept  说明
H/L:  「美麗愛分享計畫  Love Token 」 一份美意 成就 一份美好 Copy: 親愛的顧客: 感謝你購買 KIEKL’S  契爾氏的產品,從這一刻起,你已經成為 KIEHL’S  契爾氏家族的一員,希望我們能為你解決所有肌膚的問題。如果你對 KIEKL’S  契爾氏的品牌或產品使用有任何疑問,歡迎你隨時臨櫃或來電,我們每一位 KIEHL'S 契爾氏顧客服務代表都期待為你说明;希望透過我們詳盡的解說和你親自的試用,能讓你對 KIEKL’S  契爾氏有更深入的認識,進而愛上 KIEKL’S  契爾氏。 Greeting
更好的社會公民、更好的公司及更美好的社區! 三十年前 KIEHL’S  契爾氏即訂下品牌宗旨,並始終努力完成我們的理想, KIEHL’S  契爾氏認為: 「一個有價值的公司一定有其存在之目的。除了賺取利潤之外, 更重要的是關懷、回饋與其息息相關的社會。我們認為每個企業都該對社會有所貢獻,透過工作竭盡所能提升並改善自己與週遭人們的生活。每一個公司,甚至每一個人,都應該要對社會有所貢獻,且經由日積月累的努力,形成一股反應其一生信仰的標準。 KIEHL'S 契爾氏希望經由產品品質,以及誠信、正義、公平的服務態度,來影響及喚醒我們的社會,使社會了解到對品質的要求為恆久不變、且經得起時間萃煉之真理,進而創造一個更好的社會公民、更好的公司及更好的社區。」 Kiehl’s Introduction
CRM Introduction 「美麗愛分享計畫  Love Token 」 一份美意 成就 一份美好 當你使用 KIEHL’S  契爾氏的各項產品,為自己的肌膚保留了一份美好時, KIEHL’S  契爾氏希望將你追求美麗的心意轉化為關懷社會的美意, 2008 年 新的開始, KIEHL’S  契爾氏推動名為「美麗愛分享計畫  Love Token  」的 公益活動,凝聚大家的力量,聲援弱勢團體,為這美好的世界盡份心意。 身為 KIEHL’S  契爾氏家族一員,透過「美麗愛分享計畫  Love Token  」活動, 你將啟動與世界的連結,以你的愛心為我們所在的社會貢獻一分心力。 當你購買 KIEHL’S  契爾氏產品時,我們將邀請你參與加入 「美麗愛分享計畫  Love Token 」  ,上網註冊後即為自己開啟了 美麗愛分享計畫 ,當你每消費 10 元可換取 愛心點數 1 點   ,所有的愛心點數將自動存入你的專屬帳戶,一年 內帳戶累積滿 500 點,你不但可獲得 KIEHL’S  契爾氏的回饋贈禮,並可自行 挑選任何公益團體, KIEHL’S  契爾氏會將你所累積的點數,化為實質善款捐助 弱勢朋友。 「 美麗愛分享計畫 」活動網址: www.kiehls. com.tw

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碍颈别丑濒&#虫27;蝉纽约保养品牌活动邀请函

  • 1. ?
  • 2. 「愛從你開始 Love Token 」 「愛心召集令 Love Token 」 「愛心合作社 Love Token 」 「愛心福利社 Love Token 」 「愛心大聯線 Love Token 」 「美麗愛分享計畫 Love Token 」 CRM Naming
  • 3. Love Token 由你拉开序幕
  • 4. ?
  • 5. 以 LOVE TOKEN 作為主要視覺,以拉開序幕的方式象徵 LOVE TOKEN 的活動正式展開 別於一般制式的卡片設計,藉由製作上的特點與消費者增加互動性。 说明
  • 6. LOVE TOKEN 同心圓 一起转动爱心
  • 7. ?
  • 8. 封面 封底 插槽 Insert 尺寸較小,卡在插槽內 介紹使用说明 说明
  • 11. Insert concept 说明
  • 12. H/L: 「美麗愛分享計畫 Love Token 」 一份美意 成就 一份美好 Copy: 親愛的顧客: 感謝你購買 KIEKL’S 契爾氏的產品,從這一刻起,你已經成為 KIEHL’S 契爾氏家族的一員,希望我們能為你解決所有肌膚的問題。如果你對 KIEKL’S 契爾氏的品牌或產品使用有任何疑問,歡迎你隨時臨櫃或來電,我們每一位 KIEHL'S 契爾氏顧客服務代表都期待為你说明;希望透過我們詳盡的解說和你親自的試用,能讓你對 KIEKL’S 契爾氏有更深入的認識,進而愛上 KIEKL’S 契爾氏。 Greeting
  • 13. 更好的社會公民、更好的公司及更美好的社區! 三十年前 KIEHL’S 契爾氏即訂下品牌宗旨,並始終努力完成我們的理想, KIEHL’S 契爾氏認為: 「一個有價值的公司一定有其存在之目的。除了賺取利潤之外, 更重要的是關懷、回饋與其息息相關的社會。我們認為每個企業都該對社會有所貢獻,透過工作竭盡所能提升並改善自己與週遭人們的生活。每一個公司,甚至每一個人,都應該要對社會有所貢獻,且經由日積月累的努力,形成一股反應其一生信仰的標準。 KIEHL'S 契爾氏希望經由產品品質,以及誠信、正義、公平的服務態度,來影響及喚醒我們的社會,使社會了解到對品質的要求為恆久不變、且經得起時間萃煉之真理,進而創造一個更好的社會公民、更好的公司及更好的社區。」 Kiehl’s Introduction
  • 14. CRM Introduction 「美麗愛分享計畫 Love Token 」 一份美意 成就 一份美好 當你使用 KIEHL’S 契爾氏的各項產品,為自己的肌膚保留了一份美好時, KIEHL’S 契爾氏希望將你追求美麗的心意轉化為關懷社會的美意, 2008 年 新的開始, KIEHL’S 契爾氏推動名為「美麗愛分享計畫 Love Token 」的 公益活動,凝聚大家的力量,聲援弱勢團體,為這美好的世界盡份心意。 身為 KIEHL’S 契爾氏家族一員,透過「美麗愛分享計畫 Love Token 」活動, 你將啟動與世界的連結,以你的愛心為我們所在的社會貢獻一分心力。 當你購買 KIEHL’S 契爾氏產品時,我們將邀請你參與加入 「美麗愛分享計畫 Love Token 」 ,上網註冊後即為自己開啟了 美麗愛分享計畫 ,當你每消費 10 元可換取 愛心點數 1 點 ,所有的愛心點數將自動存入你的專屬帳戶,一年 內帳戶累積滿 500 點,你不但可獲得 KIEHL’S 契爾氏的回饋贈禮,並可自行 挑選任何公益團體, KIEHL’S 契爾氏會將你所累積的點數,化為實質善款捐助 弱勢朋友。 「 美麗愛分享計畫 」活動網址: www.kiehls. com.tw