营业计画书

Apr 28, 20090 likes499 views

Significant shifts in America’s cultural mix are changing how marketers design promotional campaigns. For example, the size and continued growth of America’s ethnic and lifestyle groups make it crucial to include them in any comprehensive marketing strategy. This presentation answers important questions such as: How is our cultural mix changing? What effect does it have on today's promotional strategies? What changes can we expect for the future? This presentation delivers detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.

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