ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Kingfisher
• Company Info
• External Factors
 Political Factor
 Economical Factor
 Socio-cultural Factor
 Technological Factor
• Kingfisher is an Indian beer brewed by United Breweries
Group, Bangalore
• The brand was launched in 1978. With a market share of over 50%
• It is currently available in 52 countries outside India
• Sub brands of Kingfisher are:
Kingfisher Premium, Kingfisher Strong, Kingfisher Strong Fresh,
Kingfisher Draught, Kingfisher Ultra, Kingfisher Blue, Kingfisher
Red, Kingfisher Bohemia
Political
- Min Age
- State Drinking
Law
- Banned Ads
- Liquor Tax
Economical
- Policies & Tax
- Economic
Growth
Social
- Cultural Taboo
- Violence &
Abuse
- Sexual
Transmitted
Diseases
Technological
- Scientific
Techniques
- Tech for
Distillery effluent
THANK YOU!
Siddharaj Naik
Trupthi Shetty
Priyal Lalka

More Related Content

Similar to Kingfisher (20)

Stratigic Management assignement
Stratigic Management assignement Stratigic Management assignement
Stratigic Management assignement
Mohammad Sabir Seddiqi
Ìý
Strategic Management Assignement
Strategic Management Assignement Strategic Management Assignement
Strategic Management Assignement
Mohammad Sabir Seddiqi
Ìý
Pepsi vs Coke SWOT
Pepsi vs Coke SWOTPepsi vs Coke SWOT
Pepsi vs Coke SWOT
coolusman
Ìý
An Overview of The Indian Liquor Industry
An Overview of The Indian Liquor IndustryAn Overview of The Indian Liquor Industry
An Overview of The Indian Liquor Industry
Kriti Sangar
Ìý
Bingo
BingoBingo
Bingo
Prashant Kumar
Ìý
Zatak
ZatakZatak
Zatak
Aniket Jadhav
Ìý
A coco cola case study
A coco cola case studyA coco cola case study
A coco cola case study
Geeno George
Ìý
Mo agri business marketing forum
Mo agri business marketing forumMo agri business marketing forum
Mo agri business marketing forum
Bronwen Elizabeth Madden
Ìý
P & g
P & gP & g
P & g
Jay Shah
Ìý
Itc ppt
Itc pptItc ppt
Itc ppt
vaishnavi suvarna
Ìý
CONSUMER BEHAVIOR Marketing Management.ppt
CONSUMER BEHAVIOR Marketing Management.pptCONSUMER BEHAVIOR Marketing Management.ppt
CONSUMER BEHAVIOR Marketing Management.ppt
Mayank Sinha
Ìý
In n-out burger
In n-out burgerIn n-out burger
In n-out burger
Natthira Kitjunlajarit
Ìý
Consumerism.ppt
Consumerism.pptConsumerism.ppt
Consumerism.ppt
hitendra25th
Ìý
Procter & Gamble: Marketing Capabilities Case Study
Procter & Gamble: Marketing Capabilities Case StudyProcter & Gamble: Marketing Capabilities Case Study
Procter & Gamble: Marketing Capabilities Case Study
Omkar Nawlakhe
Ìý
Innovation Trends in Beer & Spirits 2015
Innovation Trends in Beer & Spirits 2015Innovation Trends in Beer & Spirits 2015
Innovation Trends in Beer & Spirits 2015
Asian Food Regulation Information Service
Ìý
AMP Energy Drink Ad Presentation
AMP Energy Drink Ad PresentationAMP Energy Drink Ad Presentation
AMP Energy Drink Ad Presentation
jaimehutkin
Ìý
Chipotle ppt
Chipotle pptChipotle ppt
Chipotle ppt
ektagaurav
Ìý
Political risks in The Liquor Industry
Political risks in The Liquor IndustryPolitical risks in The Liquor Industry
Political risks in The Liquor Industry
Chhavi Rahul
Ìý
Cadbury’s operations in India.
Cadbury’s operations in India.Cadbury’s operations in India.
Cadbury’s operations in India.
AJ Raina
Ìý
Indian Footwear Industry
Indian Footwear IndustryIndian Footwear Industry
Indian Footwear Industry
ICFAI Business School
Ìý
Stratigic Management assignement
Stratigic Management assignement Stratigic Management assignement
Stratigic Management assignement
Mohammad Sabir Seddiqi
Ìý
Strategic Management Assignement
Strategic Management Assignement Strategic Management Assignement
Strategic Management Assignement
Mohammad Sabir Seddiqi
Ìý
Pepsi vs Coke SWOT
Pepsi vs Coke SWOTPepsi vs Coke SWOT
Pepsi vs Coke SWOT
coolusman
Ìý
An Overview of The Indian Liquor Industry
An Overview of The Indian Liquor IndustryAn Overview of The Indian Liquor Industry
An Overview of The Indian Liquor Industry
Kriti Sangar
Ìý
A coco cola case study
A coco cola case studyA coco cola case study
A coco cola case study
Geeno George
Ìý
P & g
P & gP & g
P & g
Jay Shah
Ìý
CONSUMER BEHAVIOR Marketing Management.ppt
CONSUMER BEHAVIOR Marketing Management.pptCONSUMER BEHAVIOR Marketing Management.ppt
CONSUMER BEHAVIOR Marketing Management.ppt
Mayank Sinha
Ìý
Consumerism.ppt
Consumerism.pptConsumerism.ppt
Consumerism.ppt
hitendra25th
Ìý
Procter & Gamble: Marketing Capabilities Case Study
Procter & Gamble: Marketing Capabilities Case StudyProcter & Gamble: Marketing Capabilities Case Study
Procter & Gamble: Marketing Capabilities Case Study
Omkar Nawlakhe
Ìý
AMP Energy Drink Ad Presentation
AMP Energy Drink Ad PresentationAMP Energy Drink Ad Presentation
AMP Energy Drink Ad Presentation
jaimehutkin
Ìý
Chipotle ppt
Chipotle pptChipotle ppt
Chipotle ppt
ektagaurav
Ìý
Political risks in The Liquor Industry
Political risks in The Liquor IndustryPolitical risks in The Liquor Industry
Political risks in The Liquor Industry
Chhavi Rahul
Ìý
Cadbury’s operations in India.
Cadbury’s operations in India.Cadbury’s operations in India.
Cadbury’s operations in India.
AJ Raina
Ìý

Recently uploaded (20)

Basic Concepts of Advertising.ppt- Role of advertising in marketing mix
Basic Concepts of Advertising.ppt- Role of advertising in marketing mixBasic Concepts of Advertising.ppt- Role of advertising in marketing mix
Basic Concepts of Advertising.ppt- Role of advertising in marketing mix
Dr Abhijeet Dawle
Ìý
Social Media Workbook by CFI Downloadable PDF
Social Media Workbook by CFI Downloadable PDFSocial Media Workbook by CFI Downloadable PDF
Social Media Workbook by CFI Downloadable PDF
Jessica Northey
Ìý
PPT session 7 and 8 on marketing communi.pptx
PPT session 7 and 8 on marketing communi.pptxPPT session 7 and 8 on marketing communi.pptx
PPT session 7 and 8 on marketing communi.pptx
dibaf46346
Ìý
Analysing the perceptions of generations X, Y and Z about online platforms an...
Analysing the perceptions of generations X, Y and Z about online platforms an...Analysing the perceptions of generations X, Y and Z about online platforms an...
Analysing the perceptions of generations X, Y and Z about online platforms an...
anoop_g
Ìý
Beyond Google: Adapting to fragmented search in the age of AI CJ WARD
Beyond Google: Adapting to fragmented search in the age of AI CJ WARDBeyond Google: Adapting to fragmented search in the age of AI CJ WARD
Beyond Google: Adapting to fragmented search in the age of AI CJ WARD
Anton Shulke
Ìý
9 Ways to Cultivate Emotional Intelligence in Leadership
9 Ways to Cultivate Emotional Intelligence in Leadership9 Ways to Cultivate Emotional Intelligence in Leadership
9 Ways to Cultivate Emotional Intelligence in Leadership
SOFTTECHHUB
Ìý
AISocialAgents Review + OTO - Build a $10K/M Social Media Agency
AISocialAgents Review + OTO - Build a $10K/M Social Media AgencyAISocialAgents Review + OTO - Build a $10K/M Social Media Agency
AISocialAgents Review + OTO - Build a $10K/M Social Media Agency
fazlarabbi32
Ìý
AI-Driven Content Audits: Smarter Way to Optimize Your Content Strategy | Cle...
AI-Driven Content Audits: Smarter Way to Optimize Your Content Strategy | Cle...AI-Driven Content Audits: Smarter Way to Optimize Your Content Strategy | Cle...
AI-Driven Content Audits: Smarter Way to Optimize Your Content Strategy | Cle...
ClearVoice
Ìý
Strategic planning to attract and retain customers.
Strategic planning to attract and retain customers.Strategic planning to attract and retain customers.
Strategic planning to attract and retain customers.
akshathajoshi946
Ìý
CFI Social Media Proposal 2023 - CFS PDF
CFI Social Media Proposal 2023 - CFS PDFCFI Social Media Proposal 2023 - CFS PDF
CFI Social Media Proposal 2023 - CFS PDF
Jessica Northey
Ìý
Chapter 8 Analytics and Data Driven Marketing.pdf
Chapter 8 Analytics and Data Driven Marketing.pdfChapter 8 Analytics and Data Driven Marketing.pdf
Chapter 8 Analytics and Data Driven Marketing.pdf
Naod Ephrem
Ìý
What even are bots and log files - Sally Mills.pptx
What even are bots and log files - Sally Mills.pptxWhat even are bots and log files - Sally Mills.pptx
What even are bots and log files - Sally Mills.pptx
Sally Mills
Ìý
Radio Advertising Agency in Delhi NCR.pptx
Radio Advertising Agency in Delhi NCR.pptxRadio Advertising Agency in Delhi NCR.pptx
Radio Advertising Agency in Delhi NCR.pptx
manav432093
Ìý
Keyword.com's Rank Tracker Accuracy Report - See how they compare 318 differe...
Keyword.com's Rank Tracker Accuracy Report - See how they compare 318 differe...Keyword.com's Rank Tracker Accuracy Report - See how they compare 318 differe...
Keyword.com's Rank Tracker Accuracy Report - See how they compare 318 differe...
Shannon
Ìý
BRAND X MEDIA RECCOMENDATIONS (1) copy sans Numbers.pdf
BRAND X MEDIA RECCOMENDATIONS (1) copy sans Numbers.pdfBRAND X MEDIA RECCOMENDATIONS (1) copy sans Numbers.pdf
BRAND X MEDIA RECCOMENDATIONS (1) copy sans Numbers.pdf
Tim Polder
Ìý
Creative Marketing Ideas for Local Business
Creative Marketing Ideas for Local BusinessCreative Marketing Ideas for Local Business
Creative Marketing Ideas for Local Business
Neuvo WebTech
Ìý
Introduction to Growth Hacking- Leadcrew
Introduction to Growth Hacking- LeadcrewIntroduction to Growth Hacking- Leadcrew
Introduction to Growth Hacking- Leadcrew
Leadcrew - Digital Marketing Agency in Karachi
Ìý
Lead Generation - Get More Clients and Boost Sales
Lead Generation - Get More Clients and Boost SalesLead Generation - Get More Clients and Boost Sales
Lead Generation - Get More Clients and Boost Sales
Daniel Gotsev
Ìý
Chapter 9 Digital Marketing Strategy.pdf
Chapter 9 Digital Marketing Strategy.pdfChapter 9 Digital Marketing Strategy.pdf
Chapter 9 Digital Marketing Strategy.pdf
Naod Ephrem
Ìý
Portfolio_MarketingDigital_BrunaLeite.pptx
Portfolio_MarketingDigital_BrunaLeite.pptxPortfolio_MarketingDigital_BrunaLeite.pptx
Portfolio_MarketingDigital_BrunaLeite.pptx
BrunaLeite73
Ìý
Basic Concepts of Advertising.ppt- Role of advertising in marketing mix
Basic Concepts of Advertising.ppt- Role of advertising in marketing mixBasic Concepts of Advertising.ppt- Role of advertising in marketing mix
Basic Concepts of Advertising.ppt- Role of advertising in marketing mix
Dr Abhijeet Dawle
Ìý
Social Media Workbook by CFI Downloadable PDF
Social Media Workbook by CFI Downloadable PDFSocial Media Workbook by CFI Downloadable PDF
Social Media Workbook by CFI Downloadable PDF
Jessica Northey
Ìý
PPT session 7 and 8 on marketing communi.pptx
PPT session 7 and 8 on marketing communi.pptxPPT session 7 and 8 on marketing communi.pptx
PPT session 7 and 8 on marketing communi.pptx
dibaf46346
Ìý
Analysing the perceptions of generations X, Y and Z about online platforms an...
Analysing the perceptions of generations X, Y and Z about online platforms an...Analysing the perceptions of generations X, Y and Z about online platforms an...
Analysing the perceptions of generations X, Y and Z about online platforms an...
anoop_g
Ìý
Beyond Google: Adapting to fragmented search in the age of AI CJ WARD
Beyond Google: Adapting to fragmented search in the age of AI CJ WARDBeyond Google: Adapting to fragmented search in the age of AI CJ WARD
Beyond Google: Adapting to fragmented search in the age of AI CJ WARD
Anton Shulke
Ìý
9 Ways to Cultivate Emotional Intelligence in Leadership
9 Ways to Cultivate Emotional Intelligence in Leadership9 Ways to Cultivate Emotional Intelligence in Leadership
9 Ways to Cultivate Emotional Intelligence in Leadership
SOFTTECHHUB
Ìý
AISocialAgents Review + OTO - Build a $10K/M Social Media Agency
AISocialAgents Review + OTO - Build a $10K/M Social Media AgencyAISocialAgents Review + OTO - Build a $10K/M Social Media Agency
AISocialAgents Review + OTO - Build a $10K/M Social Media Agency
fazlarabbi32
Ìý
AI-Driven Content Audits: Smarter Way to Optimize Your Content Strategy | Cle...
AI-Driven Content Audits: Smarter Way to Optimize Your Content Strategy | Cle...AI-Driven Content Audits: Smarter Way to Optimize Your Content Strategy | Cle...
AI-Driven Content Audits: Smarter Way to Optimize Your Content Strategy | Cle...
ClearVoice
Ìý
Strategic planning to attract and retain customers.
Strategic planning to attract and retain customers.Strategic planning to attract and retain customers.
Strategic planning to attract and retain customers.
akshathajoshi946
Ìý
CFI Social Media Proposal 2023 - CFS PDF
CFI Social Media Proposal 2023 - CFS PDFCFI Social Media Proposal 2023 - CFS PDF
CFI Social Media Proposal 2023 - CFS PDF
Jessica Northey
Ìý
Chapter 8 Analytics and Data Driven Marketing.pdf
Chapter 8 Analytics and Data Driven Marketing.pdfChapter 8 Analytics and Data Driven Marketing.pdf
Chapter 8 Analytics and Data Driven Marketing.pdf
Naod Ephrem
Ìý
What even are bots and log files - Sally Mills.pptx
What even are bots and log files - Sally Mills.pptxWhat even are bots and log files - Sally Mills.pptx
What even are bots and log files - Sally Mills.pptx
Sally Mills
Ìý
Radio Advertising Agency in Delhi NCR.pptx
Radio Advertising Agency in Delhi NCR.pptxRadio Advertising Agency in Delhi NCR.pptx
Radio Advertising Agency in Delhi NCR.pptx
manav432093
Ìý
Keyword.com's Rank Tracker Accuracy Report - See how they compare 318 differe...
Keyword.com's Rank Tracker Accuracy Report - See how they compare 318 differe...Keyword.com's Rank Tracker Accuracy Report - See how they compare 318 differe...
Keyword.com's Rank Tracker Accuracy Report - See how they compare 318 differe...
Shannon
Ìý
BRAND X MEDIA RECCOMENDATIONS (1) copy sans Numbers.pdf
BRAND X MEDIA RECCOMENDATIONS (1) copy sans Numbers.pdfBRAND X MEDIA RECCOMENDATIONS (1) copy sans Numbers.pdf
BRAND X MEDIA RECCOMENDATIONS (1) copy sans Numbers.pdf
Tim Polder
Ìý
Creative Marketing Ideas for Local Business
Creative Marketing Ideas for Local BusinessCreative Marketing Ideas for Local Business
Creative Marketing Ideas for Local Business
Neuvo WebTech
Ìý
Lead Generation - Get More Clients and Boost Sales
Lead Generation - Get More Clients and Boost SalesLead Generation - Get More Clients and Boost Sales
Lead Generation - Get More Clients and Boost Sales
Daniel Gotsev
Ìý
Chapter 9 Digital Marketing Strategy.pdf
Chapter 9 Digital Marketing Strategy.pdfChapter 9 Digital Marketing Strategy.pdf
Chapter 9 Digital Marketing Strategy.pdf
Naod Ephrem
Ìý
Portfolio_MarketingDigital_BrunaLeite.pptx
Portfolio_MarketingDigital_BrunaLeite.pptxPortfolio_MarketingDigital_BrunaLeite.pptx
Portfolio_MarketingDigital_BrunaLeite.pptx
BrunaLeite73
Ìý

Kingfisher

  • 2. • Company Info • External Factors  Political Factor  Economical Factor  Socio-cultural Factor  Technological Factor
  • 3. • Kingfisher is an Indian beer brewed by United Breweries Group, Bangalore • The brand was launched in 1978. With a market share of over 50% • It is currently available in 52 countries outside India • Sub brands of Kingfisher are: Kingfisher Premium, Kingfisher Strong, Kingfisher Strong Fresh, Kingfisher Draught, Kingfisher Ultra, Kingfisher Blue, Kingfisher Red, Kingfisher Bohemia
  • 4. Political - Min Age - State Drinking Law - Banned Ads - Liquor Tax Economical - Policies & Tax - Economic Growth Social - Cultural Taboo - Violence & Abuse - Sexual Transmitted Diseases Technological - Scientific Techniques - Tech for Distillery effluent
  • 5. THANK YOU! Siddharaj Naik Trupthi Shetty Priyal Lalka