Know and grow your audience
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This document provides tips for knowing and growing an audience. It recommends starting with a plan and analyzing the audience through census data, interviews, focus groups, and observations to understand their interests. Various new media strategies are outlined for growing the audience, such as photo sharing, social networks, blogging, contests, and microblogging. Measurement of engagement through web analytics, surveys, and attendance is also emphasized.
Know and grow your audience
- 1. Know and Grow Your Audience!
- 2. Start with a plan
- 7. Resource: US Census Quick Facts
- 10. One-on-One Interviews How can I help?
- 11. Focus Groups
- 13. Feedback
- 15. Web: Its all about measurement
- 16. Web Analytics
- 17. Surveys
- 18. Head Counts
- 19. Dig In!
- 21. Grow your audience with new media
- 22. Photo Sharing
- 23. Video Sharing
- 24. Video Sharing
- 25. Social Networks
- 26. Blogging
- 29. Contests & Swaps
- 30. Microblogging
- 31. Blog Communities
- 32. Make Your Ideas Bloom
- 33. PR & Publicity Press release about the launch Promotion Advertising Log on to the show site Full page ad in for a chance to win a Southern Living magazine fertilizer sample IDEA Southern Gardening TV Show Direct Marketing Event Marketing Flyers delivered in mail VIP premiere to zip code that show of the show is airing in New Media Blog chronicling show taping, travels, plant questions from viewers
- 34. As you move forward, dont forget to
- 35. Contact Us