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 Ammara bint e Younis
 Maria Zohair
 Iqra Rizwan
 Shehlar Farhat

 Company’s introduction
 Questionnaire
 Production Process
 Conclusion
 Recommendations

 Seek out and dominate traditional, modern and yet
undiscovered markets for high performance, high quality,
long life filtration and air management products. Support
these markets with an unsurpassed positive experience
from the point of first impression throughout the
customer life.

K&N was founded in Riverside, California
in the early 1960's by Ken Johnson and
Norm McDonald.

K&N's markets layer and broiler hatching-
eggs, layer and broiler, day-old chicks, poultry
feed, processed chicken and ready-to-cook &
fully cooked chicken products.

a) What is the production process of K&N’s?
b) Is process automated, computer operated or manual?
c) What are the quality standards?
d) How you assure the quality?
e) Do you have separate operational department?
f) How you promote the products and services?
g) What are the pricing for each product?
h) Which target market do you compete?
i) Who are the major competitors?
j) Who are the major suppliers?

 Poultry Breeding:-
K&N’s maintains layer and broiler parent stock
populations in different regions of Pakistan.
 Hatching:-
K&N’s operates several strategically located hatcheries
covering all day old chick markets to ensure delivery of
high quality layer and broiler day-old chicks to
commercial farmers throughout Pakistan.

 Broiler Growing:-
In addition to supplying day-old chicks to
farmers , K&N’s is also engaged in
broiler growing at company owned
farms to produce broilers for our poultry
processing plant.

Feed milling:-
Feed is always tested by our quality assurance lab to
ensure it is wholesome because K&N’s does not
compromise on quality.
 Poultry processing:-
At our state-of-the-art poultry processing plant, only
healthy chickens are used to produce high quality, safe
and healthy chicken products. Chickens are Halal
slaughtered by hand (Islamic Zabeeha) strictly
according to The Sharia.

Quality Management:-
Managing and conducting Quality assurance lab
tests at every stage. While managing Quality they
get certifications in 2010.
HACCP Certification
ISO-9001:2008 Certification
World’s Leading System Certification Body
Halal Certifications

Inspection of raw material and lab testing
Checking by the Quality control
International customer
Monitoring processes
Team for evaluation

K&N’s is only serving nation wide so they set
prices of their products nationally.
They cut price of the product if sales will not increase
accordingly
They reduce price in order to increase sales and to
capture market shares.
They focus to more customers

The company is targeting different age groups
as well as different income groups. Their prices
are normal so even a middle class person can
afford it. They are targeting elite upper middle and
middle class. On the age basis, they are targeting
children as well as the young people.

Competitors of K&N s are Menu and‟
Mano Salwa. Both of these brands couldn't
make its brand image as strong as K&N’s
has. Secondly they are not providing that
level of customer satisfaction that K&N’s is
providing.

 Conclusion K&N s is a largest selling brand in ready to‟
cook food category. They are focusing more and more
on the fully cooked products for the ease of customers
with the special focus on the hygiene factor. It is the
brand that provide value product to its customer. There
market starts with the customers and end with the
customer. This is the main reason for their market

They may set their prices at low cost for increase their
profit.
They also need to express awareness of their food in
backyard areas of the country.
They may hit the middle class and may get more
consumers.
The company may get more market shares through
market condition.

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