This document outlines the values that KUKUI, a company, aims to lead with: Love, Enthusiasm, Amazing, and Discipline (L.E.A.D.). It emphasizes that a company's true values are demonstrated through its decisions and how well customers are served. It also states that at KUKUI, all hiring and promotion decisions are made by aligning with these core values. Employees are expected to help ensure these values are upheld, including potentially speaking up about the CEO.