Kuznetsov Sergey - De'Longhi projects
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This document summarizes Sergey Kuznetsov's work as brand manager for De'Longhi, an Italian appliance company, from 2008 to 2011. It describes key projects and initiatives to improve the company's market share and profitability in Russia. These included launching new premium coffee machine lines through extensive advertising campaigns. It also involved improving stock rotation and sales in stores through a consultant project and creating "coffee zones" to showcase products. As a result, De'Longhi became the market leader in Russia for coffee machines and makers, increased profits, successfully launched new products, and improved stock inventory.
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Electronic Shelf Labels & Digital Price Tags in Delhi | Foodcare
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Foodcare brings advanced electronic shelf labels and digital price tags to Delhi, transforming the way retailers manage pricing and product displays. Designed for modern retail environments, our solutions offer real-time price updates, reduce manual errors, and save operational time. These digital tags are ideal for supermarkets, grocery stores, pharmacies, and other retail formats looking to enhance efficiency and accuracy. With wireless connectivity and centralized control, you can update pricing, promotions, and product details instantly across multiple shelves. The high-contrast, energy-efficient displays ensure clear visibility for customers, improving overall shopping experience. Our labels are available in various sizes to suit different product categories and shelf designs. Easy to install and maintain, Foodcares electronic shelf label systems provide a seamless upgrade to your stores infrastructure. Choose Foodcare in Delhi for smart pricing solutions that combine innovation, reliability, and professional presentation. Stay competitive with digital technology that simplifies retail operations. For more information visithttps://foodcare.co.in/electronic-price-tags-in-Delhi/Integration of Information Security Governance and Corporate Governance
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Note on Typographical Errors:
A few typographical errors remain in the current version of the paper and are noted below for clarification:
On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment".
On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk".
On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
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The Essar Group, one of the leading players in the countrys corporate landscape, recognised for its extensive investments and innovative projects, had a challenging phase in the late 2000s and early 2010s. The company was burdened with Essar Insolvency and debt repayments and thus had to sell few of its assets to strengthen its balance sheet. It later underwent a major transformation by adopting a new business model that is focused on asset-light operations. Though the new Essar is a smaller company than the old one, it is a much more focused and agile company. With a revenue of USD 15 billion, and Assets Under Management (AUM) of USD 9.6 billion Essar is well-positioned for future opportunities.Axcess Instruments Pitch Deck - Newport Beach Investor Conference 2025
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Axcess Instruments Pitch Deck for Newport Beach Investor Conference 2025Webinar: Why Odoo is a game-changer for Service Companies
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Watch the webinar: https://youtu.be/49xUiOHJwa4
Running a service business? Then you know how messy operations can get.
Youre not selling products. Youre selling time, expertise, and client satisfaction. That means your tools need to handle projects, people, planning, and billing - all in one place.
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Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
What youll learn:
How Odoo streamlines the entire service lifecycle
Key modules for service businesses: Project, Timesheets, CRM, Invoicing & more
How reporting works within Odoo
What makes Odoo different from other ERP systems
When Odoo is a fit for your company (and when it's not)
A demo where we guide you through the possibilities step-by-step
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A recruitment policy outlines the guidelines and principles an organization follows when hiring new employees. It ensures consistency, fairness, and transparency in the recruitment process, setting clear expectations for job roles, qualifications, and selection criteria. This policy helps attract the right talent, fosters a diverse workforce, and supports the organization's overall goals.
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Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
LemBS AI PM School 2025
Website https://lembs.com/aipmschool
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Kuznetsov Sergey - De'Longhi projects
- 1. Project portfolio Kuznetsov Sergey | skuzn2k@gmail.com
- 2. DeLonghi Italian company, SDA producer Role: Brand-manager Period: Jan 08- Jun 11 SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) 2
- 3. KeyTargets for the Company 1. Market share improvement (was 3rd in Coffee-machines , and 2nd in Coffe-makers) 2. Marginality improvement (target EBITDA = 25%) 3. New products / line-ups - products launch 4. To improve the stock situation (both in trade and internally) SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) 3
- 4. Launch of the premium coffee-machines Intensa 1. ATL: TV wide campaign (TRP = 1200 per 3 weeks, 4 federal channels); Online Banner Ads onTop business & lifestyle web sites Outdoor Huge banner 15x6 at Gorbushka site (one of the biggest electronics stores in Moscow) 2. BTL: Wide activity in the shops, covering the best shops across the Russia (brand-zones, islands on the entrances, decorated alarm- covers, ads on the in-storeTVs) 3. -: Cooperation programs and incentives with major retail chains (Online: search engine, context, banner ADS;Trade : motivation if the trade personal, directors of the shops; POSM). Result: Listing in all federal chains (more than 3 SKU per shop) AchievedTOP 5 coffee-machines in GfK HitList (based on the quarter results) Improved the market share (become 1 in Russia) SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) 4
- 5. Landing page Banner ADs SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) Launch of the premium, first compact coffee-machines on the market 5
- 6. Roll-up at the entrance to the shops Brand-zones SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) Launch of the premium coffee-machines Intensa 6
- 7. Visual domination on the shelves Ads on the in-storeTVs SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) Launch of the premium coffee-machines Intensa 7
- 8. Project Consultants Aim: - To improve the stock rotation in the stores, to increase turnover of DeLonghi brand share Activity Launch of the consultants project over 200 people in the 12 biggest Russian cities, best shops of federal and regional chains. Results: Average price per unit improved by 35%, turnover have improved by 50-300% depending on the shop Overall stock situation has dramatically improved in federal chains (Mvideo, Eldorado mainly), which led to the additional sell-in SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) 8
- 9. Project Coffee-zones Aim: To improve brand awareness, to create strong emotional link with the culture of coffee-drinking in Italy and DeLonghi brand Action: Special coffee-zones have been developed and created in the top stores of Mediamarkt, Mvideo and Eldorado Design of the coffee-zones are made in the style of Italian Cafes, using the corporate guidelines and DeLonghi logotype Result: Turnover of coffee-machine segment have been increased in avg by 20-25% per shop Full product line-up listings in the chosen best shops (3-7 additional SKU per shop) SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) 9
- 10. Project Coffee-zones SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) 10
- 11. Key results as up to June 2011: 1. Become market leaders (number 1) in Coffee-machine and coffee-makers categories (33% in Coffee-machines, 42% in Coffee-makers (GfK Data) 2. EBITDA has increased by 4,5%, and reached 24,5% 3. Successful launch of the new product line-up to the market (all products have been in top 15 GfK Hit List) 4. Stocks have been dramatically improved (especially with the slow-moving, and most expensive goods) due to the consultant project and due to the line-up optimization and revitalization SERGEY KUZNETSOV (SKUZN2K@GMAIL.COM) 11