LaComunity-CoSession Infonomia
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Francesc Sanz Puigdemont founded LaComunity in 2009 to reinvent the rental market by putting customers first. The traditional rental market focuses outside the customer, has high entrance and search costs, and safety uncertainties for owners. LaComunity aims to reduce costs by 80% through exclusive discounts, make the web experience easier, and guarantee owner safety through insurance. It uses an ecommerce-freemium model where customers pay small fees for flat offers and web services. The company is expanding through believer investors and teams, viral customers, and media coverage to fulfill its mission of a different way to rent.
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LaComunity-CoSession Infonomia
- 1. CO-SESSION12. Infonomia. October 4th REINVENTING RENTAL MARKET Francesc Sanz Puigdemont: Founder
- 2. THE ORIGEN 2 friends 2009 Equation: #Changingtheworld #ReInventinganoldmarket #WriteRentalFuture Launchend 2011
- 3. THE RENTAL PROBLEM Video: http://www.youtube.com/watc h?v=PazNYhDzgUc&feature= plcp
- 4. THE RENTAL PROBLEM Focus outside the customer Big Entrance Costs Big Search Costs Owner safety-uncertainty
- 5. THE RENTAL SOLUTION 3 main goals Put customer first Business model: Ecommerce-Freemium Expand the mission
- 6. THE RENTAL SOLUTION Put customer first Reduce 80% entrance costs Exclusive Discounts: Always best price Easy web experience Social: More people, more discounts Safety for the owner
- 7. DISCOUNTS-REDUCING COSTS SPECIAL FLATS SELECTION: Discounts: -First months rents -Entrance costs -CUT commissions Much cheaper to rent a flat
- 8. BETTER WEB EXPERIENCE Normal user LaComunity experience userexperience
- 9. BETTER WEB EXPERIENCE Old New
- 10. OWNER Safety Normal owner LaComunity owner
- 11. GENERALI INSURANCE 9 MONTHS RENT GUARANTEED
- 12. RENTAL SOLUTION: BUSINESS MODEL Ecommerce-Freemium 80% savings going to customers Small fee to get flats offers Small fee for whole web services Small transaction fee
- 13. BUSINESS MODEL Web service fee, Online Offline Web transaction fee Local Advertising Transaction
- 14. SOME BENCHMARKS Transactional Discounts online Social
- 15. RENTAL SOLUTION: EXPANDING Expanding the mission Believer Team & Investors Viral Customer Media
- 16. BELIEVER TEAM AND INVESTORS
- 17. BELIEVER TEAM AND INVESTORS Anna, Sergi, Oscar, Ramon, Marc, Carlos, Ivan, Aleix, Marta, Nacho, Vicens, Marc, Alex, Miguel, Fernando, Francesc
- 18. VIRAL CUSTOMER
- 19. MEDIA (*)
- 20. THANKS!! JOIN US UN LLOGUER DIFERENT UN ALQUILER DIFERENTE NEW WAY TO RENT
- 22. FRANCESC.SANZ@LACOMUNITY.COM 670269549 http://es.linkedin.com/in/francescsanzpuigd emont