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Lauren Novick Dyer Resume11.10
- 1. Lauren Novick Dyer LAUREN NOVICK DYER Chatham, NJ 07928 (617) 519-8721 (Cell) Email: Lnovickdyer@gmail.com PROFILE B2B Marketing Communications and Business Development professional with a Master’s degree in Integrated Marketing Communications. Possess comprehensive experience across marketing communication platforms and lead generation activities (e-Marketing, direct marketing, online promotion and sales support) and Business Development (analysis, RFP/ RFI, sales proposals and strategy) roles. Experience coordinating and supporting management of IT business processes, vendor management (freelance Web design and development resources). As a B2B Marketing Generalist, I have a broad range of experience and skill sets. Being naturally resourceful, analytical and inquisitive, I often identify ways to improve processes and/or streamline workflow. I have a record of being able to successfully multi-task and independently tackle a wide variety of projects. Strong, proactive communicator and team leader focused on timely deliverables and successful customer outcomes. PROFESSIONAL EXPERIENCE Lynne Chandler Fine Arts Gallery/Art Studio 20, Boca Raton, FL 12/09-10/10 Communications and Promotions Consultant Consulting with fine arts gallery and art studio to promote new opening and to create ongoing communications to generate awareness of and attendance to Lynne Chandler Fine Art Gallery/Art Studio 20. Created and managing an integrated communications program to support ongoing promotion of gallery/art studio to general public. • Created robust, user-friendly Web site (artstudio20.com) where users could lookup gallery events, showings and art instruction classes. Visitors could view not only class and event details, but also take an online tour of the gallery and view sample still life, portraits and landscapes. • Implemented SEM programs, media and email campaigns to museums and schools to drive traffic to Website and promote attendance to and awareness of gallery events and instructional classes from Northern Miami Beach to Palm Beach County • Developed community outreach programs to celebrate art as a communal activity and to encourage creativity as a therapeutic outlet for young children and older adults. Furthermore, I created the foundation for their online presence. Watson Pharmaceuticals, Inc. Morristown, NJ (Contract position) 9/09–11/09 Medical Communications Consultant Worked in Medical Communications department. Dedicated project manager responsible for development, delivery and budget of all communications and collateral materials for women’s healthcare and pain management generic products. • Managed outside pharmaceutical agency relationship and set timelines, creative strategy and production requirements. Used MS Project to ensure projects were completed on time and within budget. • Used Sequel to perform complex queries on and to access data related to quality control, product interactions and adverse effects. • Fielded and processed product inquiries from consumers, healthcare professionals and sales managers. St. Hubert’s Animal Welfare Center Madison, NJ (Volunteer) 4/08-4/09 Volunteer Marketing Programs Manager Managed marketing programs for Friends of St. Hubert’s, a sub-group created to plan and promote smaller fundraisers. Monies allocated for immediate needs of shelter animals and to fund programs proven to increase adoptability potential. Franklyn Ideas Cedar Knolls, NJ (Contract) 9/08-3/09 Sr. Project Manager Administered Medicare Part D Formulary Grid Programs and created SOPs at Pharmaceutical Project Agency. Worked with major pharmaceuticals to up-sell outsourced marketing projects. • Deliverables were print and interactive collateral pieces for regional pharmaceutical reps targeting private physician practices and hospital clinicians. • Used MS Access and SQL to process data and query geographic, sales, pricing data. Metropolitan Life Insurance Company Jersey City, NJ (Contract) 10/07–4/08 Communications Manager-Communications and Implementation Created communications plans for events intended to educate new field sale representatives on product and on opportunities available to help grow their business. Contract was to be extended to a full-time position; however, layoffs caused all contracts to be cancelled.
- 2. Lauren Novick Dyer • Streamlined approval procedure for e-communications delivered to Field Sales Group Ricoh Corporation West Caldwell, NJ 9/04-3/05 and 7/06-6/07 Marketing Communications Specialist- Internet and Promotions Produced and administered e-marketing promotion and managed revamp of all Internal Ricoh Sales Resource Web Sites to improve sales users’ online access to critical product files and sales tools. Online incentive-based promotions for all Ricoh brands and sales channels. Worked with Saleslogix to manage large-scale communications and used Oracle to pull sales data not being extracted from central reporting tool. • Provided product marketing managers with detailed quarterly reports of promotional expenditures and program effectiveness. Quantitative data queried from SQL DBMS used to determine the duration of each SPIFF. • With over 7,000 users for Ricoh’s site alone, Web strategy focused on user-friendly interface, intuitive navigation and logical information architecture. Internal self-service content management tool developed enabled us to bring critical content management activities such as securely uploading time-sensitive and confidential files and refreshing key homepage content in-house. • Product Launch Kit files available online in 24 hours instead of 10 day average, 50% reduction in customer service calls from frustrated sales users Vertical Market Specialist-Ricoh’s Document Management Solution Delivered diagrammed overviews of current document management process of 5 document-heavy industries selected as part of marketing plan to sell DocumentMall, Ricoh’s Web-based document management solution in these verticals. Trained 10 sales professionals on vertical market information (such as competitive positioning, product differentiating factors and value propositions) to help them sell more effectively. Glowpoint, Inc. Hillside, NJ 5/05–6/06 Marketing Specialist Worked on integrated promotional campaign developed to ensure seamless launch of a desktop videoconferencing product being co- marketed with Sony and being unveiled at industry’s largest tradeshow. Responsible for development and re-design of e-marketing projects such as SEM and Keyword Search programs, email marketing, landing page development and time-sensitive roles in tradeshows. Google Analytics, Adwords and Overture. • Designed a SEM campaign and revamped unmanaged keyword search programs. Hired metrics firm to deliver data each morning. Weekly team meetings to report results and recommend changes. • Managed presence at LegalTech to target legal vertical. Sole marketing/sales representative with 2 dedicated technical resources. Performed live demonstrations of video depositions at the LA based show and developed new collateral materials (sell sheets, case studies and an interactive sales presentation) • Developed self-mailer for pre-show direct marketing program to drive recipients to promotional landing page Raincastle Communications, Inc. Newton, MA (Left to pursue Master’s degree full-time) 6/01–7/02 Business Development Analyst Recruited by former Razorfish colleague to help devise and execute a new business development strategy. Implemented a formal business development function at agency. Integrated a new lead generation and customer relationship database, account management and sales processes. Performed quarterly evaluation of the new business pipeline and conducted competitive Web audits to enhance features/functionality of corporate site. Produced templates with consistent look and feel for Web and print projects, RFPs, Proposals and sales proposals/presentations and created process for writing and publishing of case studies. • Managed implementation of salesforce.com. (Tracking, scheduling and reporting for prospecting and CRM) • Worked on client projects writing creative briefs to direct client vision during strategy phase • Developed first-hand knowledge of creative process from conception to production Razorfish, Inc. Cambridge, MA 12/99–6/01 Business Development Analyst Reviewed, negotiated and drafted various business contracts in Legal Affairs department. Business Development Analyst role supported more customer-centric business development strategy. Liaison between IT and non-technical prospects. • Qualitative competitive, prospect and industry research integrated into all lead generation efforts (cold calls, RFPs, speaking engagements and sales presentations) EDUCATION Emerson College Boston, MA; Master’s in Integrated Marketing Communication, GPA: 3.8 Dec. 2003 Relevant Coursework: Marketing and Brand Management, Writing for Marketing Management Lafayette College Easton, PA; BA in Government and Law, Cum Laude; GPA: 3.7 May 1998 SOFTWARE SKILLS
- 3. Lauren Novick Dyer MS Office (Outlook, Word, Excel, PowerPoint, Project and Access); Lotus Notes, Photoshop and Adobe (Full creative product suite); CRM and DBMS (Act, SalesLogix, Salesforce.com, FileMaker Pro, Oracle and Sequel)