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P H O N E ( 4 0 4 ) 4 3 2 - 7 6 0 0 • E - M A I L R O B I N S O N B L A N C H A R D @ G M A I L . C O M
L A V E L L R O B I N S O N - B L A N C H A R D
PROFESSIONAL PROFILE
Highly organized analytical professional with superior goal setting, decision-making, and problem solving skills.
Media professional with solid experience in television production and digital ad sales. Adept in project
management, program management, and production assistance. Keeps pace with changes in various industries
and evolving needs. Strong ability to identify, develop and sustain a network of people and other resources for
tasks. Able to execute strategic initiatives in a methodical approach.
PROFESSIONAL EXPERIENCE
January 2014 - Present The Weather Channel, LLC. – Atlanta, GA
Production Operator/Rundown Supervisor
 Prepare set for on-air talent and filming by ensuring all stage equipment is functioning properly
 Communicate with talent, which includes ensuring anchors are in correct studio positions and
informing on-air talent of set, program and/or camera changes in a timely manner
 Ensure all lights are on and if not, alert the director
 Move set pieces into position and manipulate mechanical set pieces as needed
 Supervise team of Rundown Operators (7 direct reports), ensuring performance proficiency,
scheduling shifts, keeping team abreast of any changes that impact show content or schedules, and
making new-hire suggestions to management
 Inform show director of all studio issues that may impact the show
July 2013 – January 2014 The Weather Channel, LLC. – Atlanta, GA
Proposal Analyst
 Verified digital inventory and reviewed incoming insertion orders for accuracy and completeness for
preparation of sales proposals
 Stayed apprised of product changes and new packages and worked collaboratively with sales and
client solutions to customize products for larger custom deals
 Built proposals in response to customer RFP’s by gathering information from Operative, SalesForce,
YieldX, and Bass UI
 Provided support to Account Managers and Sales Associates
November 2012 – June 2013 Artome – Alpharetta, GA
Art Show Manager
 Planned, organized, presented and marketed art shows across the Southeast region
 Identified and booked artists to be showcased at each show; liaising with visiting artists and
negotiating sales prices of pieces
 Oversaw logistics of art shows across the southeast region (approximately 8 shows per months) by
organizing set-up, artists’ displays and maintaining the flow of each show
 Maintained client and artist database
March 2012 – June 2012 The Weather Channel – Atlanta, GA
Web Content Coordinator (Contractor)
 Worked within the company’s digital division to provide support to the web content team
 Managed item set-up process for new products to appear on weather.com website
 Organized set-up process to include item level content (text and imagery) for descriptions, features,

L A V E L L R O B I N S O N - B L A N C H A R D , P G 2
specifications and reference materials
 Developed website content to include SEO tags and strategic key phrase placement within
compelling copy that maximized opportunities for search engine indexing, ranking, click through, and
conversion
October 2010 – June 2011 Communities in Schools Atlanta – Atlanta, GA
Assistant Site Coordinator
 Assisted with coordinating on-site programs designed to ensure students met requirements for high
school promotion in Atlanta area schools
 Collaborated with school staff to make appropriate linkages to needed academic, physical or social
services to children in need
 Provided scheduling and coordination of volunteer/student relations. Served as a communication
conduit for gathering and exchanging information
 Created and distributed newsletters and data about program accomplishments to volunteers and
community partners
April 2005 – June 2010 Visions Unlimited Inc. – Atlanta, GA
Senior Program Manager
 Analyzed company’s business activities, expenses and profits; established goals and communicated
strategies throughout the organization
 Developed and directed the implementation of policies, procedures and work standards for assigned
programs
 Monitored and directed day-to-day operations of assigned program supervisors to ensure that policies
and procedures were met and followed accordingly
 Lead teams through the formulation and execution of city and statewide program plans, strategies
and functions
EDUCATION
June 2004 Cambridge College Cambridge, MA
 Degree: Master’s in Education
May 2000 Arizona State University Tempe, AZ
 Major: Political Science
 Degree: Bachelor of Arts
ADDITIONAL SKILLS & COMPETENCIES
 Microsoft Word  PowerPoint  Excel
 Access  Adobe  Adobe
 Google  SalesForce  YieldX
 BassUI  Operative  Windows

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LaVell Robinson-Blanchard Resume v1.

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