Lean 101
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This document provides an overview of the Lean Canvas business model template. It discusses the key elements of the canvas including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It emphasizes the importance of understanding customers, validating assumptions through customer interviews and prototyping, pivoting if needed, and having an agile approach focused on execution over detailed planning. The overall goal of the Lean Canvas is to help startups develop a minimally viable business model to test assumptions and adapt quickly based on learning.
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Lean 101
- 1. Lean 101 20 minutes to spend hours better
- 2. Timebox
- 3. 1 - Customer 2 - You
- 5. 54 h time
- 7. Business Model Canvas Key Partnerships Key Activities Value Proposition Customer Relationships Customer Segments Key Ressources Channels Cost Structure Revenue Streams
- 8. Customer Segments Which Customers are you serving in your business? News Paper: 2 Customers - People that actual readers and the advertisers Readers: want to be informed and entertained Advertisers: want to reach an audience and sell something 2 Jobs to be done for the 2 different Value Proposition
- 10. Channels How do your Customers want to be reached? surprise for your girlfriend/boyfriend - netflix & chill - equipment - convenient to order it online rather than visiting a local store and meet your mother in law Direct channels or indirect channels Personal selling Online Brokers and agents
- 11. Customer Relationship Swiss Bank: very personal relationship, people based not scaleable - maybe have the same interest like golf, cars or not paying taxes Amazon: only personalized relationship, automated - analyzes buying behaviour How to acquire customers? How to keep them?
- 12. Revenue Streams What are people or companies are willing to pay? And how? Transaction Revenue / Recurring Revenue Fixed Pricing / Dynamic Pricing Usage fee Subscription fee Advertizing !!! Common mistake - stupid app noone needs or cares about - freemium model - monetizing via selling ads - you are not google!
- 13. Key Resources Do you need a factory? Do you need a brand? Do you need intelectual property? Do you need a server structure? What resources do you need to fulfill your value proposition you promised on the righthand side of your business canvas?
- 14. Key Activities Since we know now what we need the next thing to consider is what do you need to do? What do you need to be good at? Marketing? Research and Development? Managing Servers? If you want to develop an app, but just have impressive MSpaint skills - you might need to find a developer Roadmap with milestone
- 15. Key Partnerships Since we dont have to do everything on our own, you need to ask yourself Who are the key partners? Which partners can leverage your business Zynga game developer is in partnership with facebook - annoying gaming requests
- 16. Cost Structure Lean cost structure! Stay profitable - not like zalando 1-time investments monthly costs Customer-acquisition-costs Cash-burn-rate Productions costs
- 17. Value Proposition Canvas Business Canvas Model Value Proposition Customer Segment
- 20. Strategies
- 21. Prototype 54 hours - no excuses! Go out and ask Website Builders Typeform Facebook Pages ...
- 22. Market it No growth - No startup - Kevin Hale, Partner Y Combinator
- 23. Pivot!
- 24. Retrospect Execution & Team are integral Plans can change - Your team remains Value opinions Build Enabling culture
- 25. !!!!! Risks !!!!! Netflix considers 90 % of done work to be waste
- 27. Business and Pitch Deck Product is great Business makes perfect Guy Kawasaki - 10 slides Pitch Deck
- 28. 90 % of startups fail