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Lean Startup Tools

Barry O'Reilly
Barry O'Reilly

The document discusses several lean startup tools for validating problems and solutions, including: - Problem/Solution Canvas for outlining customers' problems, your solution, and assumptions to test. - Business Model Canvas for visualizing key aspects of a business like customer segments and revenue streams. - Launchrock, Unbounce, and Kissmetrics for testing if people are interested and will take desired actions like signing up. - Snapengage for talking to interested customers live on a site to better understand engagement. - Usertesting.com for getting people to test products and provide feedback.

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@barryoreilly www.barryoreilly.com Lean Startup Tools
Some lightweight tools with a massive punch! LEAN STARTUP TOOLS
Problem / Solution Canvas !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 31.,#'&"(4..1'+,/#2. !"#$"%#&'(##)*+&",- 5267%/87,&8 97%/87,&8
Problem / Solution Canvas !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. we !"#$%&'()*+#,-&./. the problem W hat is ant to test we w 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. tion is o ur solu What at problem to th 31.,#'&"(4..1'+,/#2. !"#$"%#&'(##)*+&",- 5267%/87,&8 97%/87,&8 ution ge sol iest ing chan risk e mak f ted st next are w o alida te ass um ptions s in terms st inv are idated tion What ur customer riskiest 1 tions al p o e as sump ns are v er assum about on.. test th If ptio m luti assum custo our so If
Business Model Canvas by Alex Osterwalder
Conference Business Model Canvas
Problems getting it up? http://launchrock.com
Problems getting it up? Do people sign up? terest? Is t here in Custome r contacts for later
Not sure what you look like? http://unbounce.com
Not sure what you look like?
Are people interested? http://www.kissmetrics.com
Are people interested? e usage Featur What a re people the site doing on
http://aytm.com Free to use on your own list - Remember those launchrocket sign ups ?!?!
Talk to you interested customers? http://www.snapengage.com Interview c ustomers liv when they e, trail are looking Free to at your site and engaged Deta iled infor visito matio r n
Get people to test the product PC a n testi d Mobile ng ple $90 time? L 3 peo guarantee in a years adly o pay y back S et omer Yo u hav ar mone happy cust Feed back 1 ye Ill be a But r if hour in an W onde
GET OUT OF THE BUILDING! d bb er ban Pe g ru camera an d USB

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Lean Startup Tools

  • 2. Some lightweight tools with a massive punch! LEAN STARTUP TOOLS
  • 3. Problem / Solution Canvas !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 31.,#'&"(4..1'+,/#2. !"#$"%#&'(##)*+&",- 5267%/87,&8 97%/87,&8
  • 4. Problem / Solution Canvas !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. we !"#$%&'()*+#,-&./. the problem W hat is ant to test we w 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. tion is o ur solu What at problem to th 31.,#'&"(4..1'+,/#2. !"#$"%#&'(##)*+&",- 5267%/87,&8 97%/87,&8 ution ge sol iest ing chan risk e mak f ted st next are w o alida te ass um ptions s in terms st inv are idated tion What ur customer riskiest 1 tions al p o e as sump ns are v er assum about on.. test th If ptio m luti assum custo our so If
  • 5. Business Model Canvas by Alex Osterwalder
  • 7. Problems getting it up? http://launchrock.com
  • 8. Problems getting it up? Do people sign up? terest? Is t here in Custome r contacts for later
  • 9. Not sure what you look like? http://unbounce.com
  • 10. Not sure what you look like?
  • 12. Are people interested? e usage Featur What a re people the site doing on
  • 13. http://aytm.com Free to use on your own list - Remember those launchrocket sign ups ?!?!
  • 14. Talk to you interested customers? http://www.snapengage.com Interview c ustomers liv when they e, trail are looking Free to at your site and engaged Deta iled infor visito matio r n
  • 15. Get people to test the product PC a n testi d Mobile ng ple $90 time? L 3 peo guarantee in a years adly o pay y back S et omer Yo u hav ar mone happy cust Feed back 1 ye Ill be a But r if hour in an W onde
  • 16. GET OUT OF THE BUILDING! d bb er ban Pe g ru camera an d USB