LeapZone Character Scale
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This document presents a scale for characterizing a business along different traits, with options on either end of each scale. The scales include descriptors like intricate vs simple, traditional vs leading edge, and upscale vs economical to help a business choose how to present its character in the marketplace.
LeapZone Character Scale
- 1. CHARACTERscale How do you want your business to present itself in the marketplace? Intricate Simple Traditional Leading-edge Contemporary Classic Subdued Bold Extravagance Necessity Feminine Masculine Exotic Average B&W Colourful Ballsy Reserved Coarse Polished Upscale Economical Natural Hi-Tech Created by LeapZone Strategies Inc. ? 2008 Serious Carefree Casual Formal