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WordCamp Milwaukee 2012

What You Can Learn From the WordPress Sites

Michael McCallister
● Co-Author, WordPress in Depth, with Bud
Smith (QUE, 2010-11)
● Notes from the Metaverse
(metaverse.wordpress com)
● Senior Document Architect, PKWARE
● President, Wisconsin Society for Technical
Communication (www.stc-wi.org)

June 3, 2012 Mike McCallister

Ask questions any time you want!!


When Do You Visit
the WordPress Websites?
● You're new at this
● You're stuck
● You want to try something different
● You want to help


WordPress.com
● Plain visitor: SELL! SELL! SELL!


WordPress.com
● Logged in:
– New Post
– Reader
– Notifications
– Stats
– My Blogs


Free and Premium Features
● More marketing for new folks


WordPress.com/Premium
● Domain Registration
● Extra Storage
● Custom Design
● VideoPress
● Ad-Free
● Guided Transfer to WordPress.org
● Premium Themes


Support
● Customize My Site
● Create Content
● Add a Domain
● Get Started
● Manage Profile
● Manage Comments
● Get More Site Traffic


WordPress.com Forums


WordPress.com News
● Blog from Automattic:
What's New at
WP.com
– New Themes
– New Features
– New Partners


WordPress.com Theme Showcase


Theme Search


Hot Topics/Popular Tags
● Tags: what posts are
about
● Critical for SEO
● Nice way to find
something to read


WordPress.com Advanced Services
● Place to help: Translate.wordpress.com
● Marketing: Premium Features, VIP program
● Other ways to access: mobile site, IM,
Firehose


WordPress.com Stats
● Mind Crushing Numbers
– Posts
– Comments
– Likes
– Some statistical FAQs


WordPress Apps
● Mobile Apps
– IOS (iPod, iPhone, iPad)
– Android
– Blackberry
– Windows Phone / 8 (Metro)
● Browser-based Apps
● Desktop Apps


WordPress.com/About


WordPress.org
● A bit simpler than dotcom
● Login serves a different function
● Marketing's a little more subtle
● The Download button is a bit more prominent


Theme Showcase
● Creative Ways to
Display Your Site
● Browse by Site Type,
Subject
● Vote for your
favorites
● Submit Your Site


WordPress.org/Extend
● Themes
● Plugins
● Mobile
● Ideas
● Kvetch!


Free Themes Directory
● Also accessible from your dashboard
● Highlights of Directory Page:
– Featured
– Popular
– Recent Updates
– Search


Theme Info Page
● Basic info:
– Last update
– Links to theme, author home pages
● What's unique?
– Ratings: If you're logged in, add your rating
– Forum tags
– Support topics


Commercial Themes
● Developers, not individual themes
● If a developer is here, they have GPL-based
themes
● Descriptions in haiku


WordPress.org: Plugin Directory
● Just like Themes:
– Featured
– Popular
– Newest


Plugin Info Page
● Basic info
– Last update
– Compatibility (What the developer says)
– Downloads
– Links to theme, author home pages
● What's unique?
– Quality Ratings
– Compatibility Ratings (what you say)
– Support/Forum link (see the Support tab too)


Plugin Info Tabs
● Installation: Not always needed
● FAQ: Maintained by developer
● Other Notes: Not-so-FAQs, Credits
● Changelog: Bugs fixed and features added in
each release
● Stats: Downloads per day, download history,
versions in the wild


Mobile Apps
● Just like DotCom Apps + Nokia and WebOS
● Not Windows 8 (yet!)


Ideas / Feature Requests
● Not unlike userVoice or
GetSatisfaction
● Log in
● Look for something
similar to your idea
● Submit your unique idea
● Vote for other good
ideas


KVETCH!

Some days are filled with sweetness and light
and love for the goodness that is WordPress.
Other days, Wordpress is just driving you up the
wall. The Kvetch! Page is here for those less than
sunny days.


Support
● Codex
● Forums
● Hosting


Codex
● If you have any connection to the community
at all, you probably know about the Codex.
● Check the Codex = RTFM


Forums
● Similar to, but completely separate from,
DotCom Forums
● Find Meetups and Plugin Support here too


WordPress.org: Hosting
● These folks pay for the listing here
● Always click the “Forum threads about...” link


WordPress.org/About
● No group photo, but links to all project team
members (including Matt Mullenweg)
● What you need to know to run WordPress
● Goodies
● Miscellaneous stuff


More Stuff About WordPress
● Books
● Swag
● Logos and Graphics
● Fan Art


Rules About WordPress
● Domains (Don't put “WordPress” in your
domain Name!)
● GNU General Public License (GPL)
● Privacy Policy


Other Stuff
● Philosophy
● Roadmap
● Statistics
● Contact


That concludes our tour. Please
proceed safely to the gift shop.


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WordCamp Milwaukee 2012: Learning from the WordPress sites

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