Unlocking LinkedIn: Finding Your Dream Job or Client

Sep 17, 2014Download as ODP, PDF2 likes2,564 views

LinkedIn offers two ways to help you stand out among consultants and job-seekers -- Profiles and Content Creation. Its search capabilities also give you the opportunity to find the right people at your dream company. Presentation to Wisconsin chapter of the Society for Technical Communication 9-16-2014.

Unlocking LinkedIn:
Finding Your Dream Job
or Client
Michael McCallister
Michael McCallister, STC-Wisconsin September 2014

Who am I?
? Senior Document Architect, PKWARE
? Books about openSUSE Linux and WordPress
? Blog: Notes from the Metaverse (metaverse.wordpress com)
Michael McCallister, STC-Wisconsin September 2014

Michael McCallister, STC-Wisconsin September 2014

Ask questions any time!
Michael McCallister, STC-Wisconsin September 2014

Origins of LinkedIn
How do you break through the Old Boys
Network?
Understand the connections people make in
the business world!

LinkedIn: Two Key Numbers
● 300+ million profiles (April 2014)
● More than 3 million companies
represented (August 2014)
Michael McCallister, STC-Wisconsin September 2014

Make it Easy to Find You
Michael McCallister, STC-Wisconsin September 2014

Company Pages
? Recommend for Independents / Consultants
? If you're full time, but available for freelance assignments
Michael McCallister, STC-Wisconsin September 2014

Company Page:
Required Components
● Company Name
● Company Description
● Company Type
● Company Size
● Website URL
● Main Company Industry
● Company Operating Status
Michael McCallister, STC-Wisconsin September 2014

Contributing Content:
Groups, Publishing and Updates
Michael McCallister, STC-Wisconsin September 2014

Targeting Groups
● Identify your interests
● Identify your clients' interests
● Find the right group(s)
Michael McCallister, STC-Wisconsin September 2014

The “Right Group”?
● Large
● Active
● Relevant
Michael McCallister, STC-Wisconsin September 2014

Status Updates
Still content
Michael McCallister, STC-Wisconsin September 2014

Status Updates
● Tweets, only longer
● Facebook wall posts, only more
professional
● Links to quality content (not
necessarily your own)
Michael McCallister, STC-Wisconsin September 2014

Professional Publishing Platform
Blogging at LinkedIn
Michael McCallister, STC-Wisconsin September 2014

PPP: Ever Expanding
? Influencers: Celebrities, CEOs and
Politicians (2012)
? Top Influencers: LinkedIn
members with lots of followers
(2013)
? Everybody (2014)
Michael McCallister, STC-Wisconsin September 2014

Demo: Professional Publishing
Michael McCallister, STC-Wisconsin September 2014

Searching for Experts
(and future colleagues)
Michael McCallister, STC-Wisconsin September 2014

Follow Your Favorite Companies/Orgs
? See what's happening right in your
news feed
? Learn about jobs
? Get “who to follow” suggestions
Michael McCallister, STC-Wisconsin September 2014

Colleges: Old Boy Network Revisited
? See what's happening right in your
news feed
? See Notable Alumni
? Get “who to follow” suggestions
Michael McCallister, STC-Wisconsin September 2014

Search! Search! Search!
? Basic search plenty useful
? Advanced search even more
granular
? Premium Search
Michael McCallister, STC-Wisconsin September 2014

Advanced Search: More Granular
? First/Last Name
? Title
? Company
? School
Michael McCallister, STC-Wisconsin September 2014
? Location (in or near)
? Country
? Postal Code

Premium Search: Anything you need
? Groups
? Years of Experience
? Function
? Seniority Level
Michael McCallister, STC-Wisconsin September 2014
? Interests
? Company Size
? Fortune 1000
? When Joined

Connecting with folks who matter
? Connect with 2nd level network
people
? Connect with Group members
? InMail
Michael McCallister, STC-Wisconsin September 2014

Is a Premium Membership Worth it?
Michael McCallister, STC-Wisconsin September 2014

LinkedIn for Journalists
? Lively group (Large, Active and Relevant)
? Monthly training on finding news sources
? Get trained: Get a year of Premium free!
Michael McCallister, STC-Wisconsin September 2014

Connect with Me
? LinkedIn: www.linkedin.com/in/workingwriter
? Web: michaelmccallister.com
? Twitter: @workingwriter
Michael McCallister, STC-Wisconsin September 2014

Questions?
Michael McCallister, STC-Wisconsin September 2014

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Unlocking LinkedIn: Finding Your Dream Job or Client

1. Unlocking LinkedIn: Finding Your Dream Job or Client Michael McCallister Michael McCallister, STC-Wisconsin September 2014

2. Who am I? ? Senior Document Architect, PKWARE ? Books about openSUSE Linux and WordPress ? Blog: Notes from the Metaverse (metaverse.wordpress com) Michael McCallister, STC-Wisconsin September 2014

3. Michael McCallister, STC-Wisconsin September 2014

4. Ask questions any time! Michael McCallister, STC-Wisconsin September 2014

5. What We’re Covering ● Making Your Profile Shine ● Demonstrating Authority by Contributing Content ● Searching for Your Dream Job/Client Michael McCallister, STC-Wisconsin September 2014

6. Origins of LinkedIn How do you break through the Old Boys Network? Understand the connections people make in the business world!

7. LinkedIn: Two Key Numbers ● 300+ million profiles (April 2014) ● More than 3 million companies represented (August 2014) Michael McCallister, STC-Wisconsin September 2014

8. Making a Shiny Profile Michael McCallister, STC-Wisconsin September 2014

9. All Star Profile More than just a resume Michael McCallister, STC-Wisconsin September 2014

10. Components of an All Star Profile ? Photo ? Headline ? Background Summary ? Job History – Projects – Portfolio – Recommendations Michael McCallister, STC-Wisconsin September 2014 ? Publications ? Education / Coursework ? Skills/Endorsements ? Portfolio ? Honors & Awards ? Certifications ? Volunteer Experience

11. Make it Easy to Find You Michael McCallister, STC-Wisconsin September 2014

12. Company Pages ? Recommend for Independents / Consultants ? If you're full time, but available for freelance assignments Michael McCallister, STC-Wisconsin September 2014

13. Company Page: Required Components ● Company Name ● Company Description ● Company Type ● Company Size ● Website URL ● Main Company Industry ● Company Operating Status Michael McCallister, STC-Wisconsin September 2014

14. Contributing Content: Groups, Publishing and Updates Michael McCallister, STC-Wisconsin September 2014

15. Participating in Groups ● Demonstrate your knowledge and authority ● Get more visits to your profile Michael McCallister, STC-Wisconsin September 2014

16. Targeting Groups ● Identify your interests ● Identify your clients' interests ● Find the right group(s) Michael McCallister, STC-Wisconsin September 2014

17. The “Right Group”? ● Large ● Active ● Relevant Michael McCallister, STC-Wisconsin September 2014

18. Status Updates Still content Michael McCallister, STC-Wisconsin September 2014

19. Status Updates ● Tweets, only longer ● Facebook wall posts, only more professional ● Links to quality content (not necessarily your own) Michael McCallister, STC-Wisconsin September 2014

20. Professional Publishing Platform Blogging at LinkedIn Michael McCallister, STC-Wisconsin September 2014

21. PPP: Ever Expanding ? Influencers: Celebrities, CEOs and Politicians (2012) ? Top Influencers: LinkedIn members with lots of followers (2013) ? Everybody (2014) Michael McCallister, STC-Wisconsin September 2014

22. Demo: Professional Publishing Michael McCallister, STC-Wisconsin September 2014

23. Searching for Experts (and future colleagues) Michael McCallister, STC-Wisconsin September 2014

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25. Colleges: Old Boy Network Revisited ? See what's happening right in your news feed ? See Notable Alumni ? Get “who to follow” suggestions Michael McCallister, STC-Wisconsin September 2014

26. Search! Search! Search! ? Basic search plenty useful ? Advanced search even more granular ? Premium Search Michael McCallister, STC-Wisconsin September 2014

27. Basic Search: Plenty Useful ? Relationship ? Location ? Current Company ? Industry Michael McCallister, STC-Wisconsin September 2014 ? Past Company ? Profile Language ? Nonprofit Interests

28. Advanced Search: More Granular ? First/Last Name ? Title ? Company ? School Michael McCallister, STC-Wisconsin September 2014 ? Location (in or near) ? Country ? Postal Code

29. Premium Search: Anything you need ? Groups ? Years of Experience ? Function ? Seniority Level Michael McCallister, STC-Wisconsin September 2014 ? Interests ? Company Size ? Fortune 1000 ? When Joined

30. Connecting with folks who matter ? Connect with 2nd level network people ? Connect with Group members ? InMail Michael McCallister, STC-Wisconsin September 2014

31. Is a Premium Membership Worth it? Michael McCallister, STC-Wisconsin September 2014

32. LinkedIn Executive Benefits ? Very granular search ? Saved searches ? Analytics for posts ? Send 25 InMails per month ? Who viewed your profile? Analytics for those too ● Costs – Executive Plan $75/mo – Pro Plan $440/mo (!) Michael McCallister, STC-Wisconsin September 2014

33. LinkedIn for Journalists ? Lively group (Large, Active and Relevant) ? Monthly training on finding news sources ? Get trained: Get a year of Premium free! Michael McCallister, STC-Wisconsin September 2014

34. Connect with Me ? LinkedIn: www.linkedin.com/in/workingwriter ? Web: michaelmccallister.com ? Twitter: @workingwriter Michael McCallister, STC-Wisconsin September 2014

35. Questions? Michael McCallister, STC-Wisconsin September 2014

Editor's Notes

#2: Ask: Everyone have a LinkedIn Profile? Independents vs Employees? Know about STC-related groups?
#3: Reminder: We&apos;re hiring an Android developer! &lt;number&gt;
#4: Unofficial title: “Social Media for Writers.” Chapter 6: LinkedIn! Cover creating a central homebase on the web w/WordPress. Connecting to Twitter, LinkedIn, Facebook, Google+ and several other things. Good for anyone who wants to be published (or already is) &lt;number&gt;
#5: Running through a lot of material, but slow me down if necessary.
#6: Might be able to do an hour on each of these, but will push on.
#11: Show my profile. Discuss everything here.
#12: Add a screenshot of someone&apos;s not-personalized URL. Add my personalized URL
#17: LinkedIn says contributing to groups leads to 4x the profile visits &lt;number&gt;
#20: &lt;number&gt;
#26: If there&apos;s time, show how to create/edit. Otherwise, just show off my first post.
#31: Search your network for people who work (or have worked) at your dream company/client.
#32: Now look for a Documentation Manager, or someone who went to your school
#33: Now see if you can find a manager with a ton of experience in docs.

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Editor's Notes