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The document analyzes the communication strategies and media coverage of the Hungarian red sludge catastrophe in 2010, which resulted in significant social and health impacts. It examines the roles of various stakeholders, particularly the government and the company involved, and how their narratives influenced public perception and crisis resolution over time. The findings suggest that the crisis has evolved into a prolonged social issue rather than following traditional crisis models, and highlights ongoing concerns about climate change and societal resilience.