Lessons learned from the world's most dynamic brand: Tesla

Mar 10, 2020Download as PPTX, PDF1 like190 views

Tesla is the ultimate full-stack disruption machine. However, whilst the company’s relentless innovation is known to be genuinely transforming cars, batteries, autonomous driving and solar energy, the marketing story is not as appreciated yet it is equally compelling.

The document discusses the importance of customer experience in marketing. It notes that marketing is now focused on the customer experience across all channels. A key point is that the customer experience must be consistent, personalized, and anticipate customer needs across all touchpoints for the brand. It emphasizes that customer experience will become the primary way for companies to differentiate themselves in the future.

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This document is a presentation by Mitchell Mackey, Marketing Director at Ansell Limited, about the importance of customer experience orchestration. Some key points from the presentation include: - Companies need to break down silos between different departments like sales, marketing, customer service to provide seamless customer experiences. - Technology like CRM systems need to be used to gain a unified view of the customer and their interactions across different channels. - Most companies are still not meeting customer expectations when it comes to customer experience, despite its importance. Focusing on customer experience requires changes to culture and ways of working. - The basics of having all customer data in one place, standardized processes, and integrated sales and marketing platforms need to

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Lessons learned from the world's most dynamic brand: Tesla

1. What can we learn from the world’s most dynamic brand? mitchell_mackey@hotmail.com +61 040279023 Mitchell Mackey www.mitchellmackey.com.au

6. Mitchell Mackey 6 The vegan, eco-focused super brand

7. Mitchell Mackey 7 Tesla: the full-stack disruptor  Accelerating our sustainable energy transition  Way ahead in next-generation “alien” technology  Likely to be the next $US 1 trillion company  An extinction catalyst for today’s dinosaurs  Financing Elon Musk’s Mars ambitions

8. Mitchell Mackey 8 The word’s 2nd most valuable car maker, which is much more than a car maker $150+The Tesla solar roof Home Powerwall battery

9. Mitchell Mackey 9 “I’m done with fossil fuels,” CNBC’s Jim Cramer, January 31 2020

10. Mitchell Mackey 10 Universum’s list of most attractive employers for engineering students in 2019. Where do engineers want to work?

11. Mitchell Mackey 11

12. Mitchell Mackey 12 What was Musk’s first highlight during Tesla’s Q4 earnings call? (on Wednesday, January 29) Tesla’s share price 800+

13. Mitchell Mackey 13 $US 20.5bn with “no advertising spend”!

14. Mitchell Mackey 14 Your boss could soon be asking: “Tesla’s generating all their revenue without paid advertising, why can’t you do this?”

15. Mitchell Mackey 15 Of course, we do not have an Elon Musk

16. Mitchell Mackey 16 Collaborative digital marketing

17. Mitchell Mackey 17 2019’s high-impact launch event

18. Mitchell Mackey 18

19. Mitchell Mackey 19 The truck’s side windows cracked

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21. Mitchell Mackey 21 Cybertruck’s earned-media Tsunami “broke the Internet”

22. Mitchell Mackey 22

23. Mitchell Mackey 23 Memes are the best form of free advertisement Haha v true

24. Mitchell Mackey 24 500k+ paid $US 100 to fill a form “With no advertising and no paid endorsement”

25. Mitchell Mackey 25 Your order is confirmed

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28. Mitchell Mackey 28 Social amplification at scale

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30. Mitchell Mackey 30  No filter  Personal  Authentic

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32. Mitchell Mackey 32 Musk & Tesla are not perfect

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35. Mitchell Mackey 35 “My Tesla model S makes my Porsche seem so slow!”

36. Mitchell Mackey 36 The more Tesla sells, the more Teslas they sell

37. Mitchell Mackey 37 Musk listens & responds

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39. Mitchell Mackey 39 Dog mode!

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44. Mitchell Mackey Ok. Great story, but what about us? 44

45. Mitchell Mackey 45 Again, there is only one Elon Musk

46. Mitchell Mackey 46 There are Tesla lessons for us  Focus  Transparency  Community  Customers  Platform  Sustainability

47. Mitchell Mackey  Tesla's mission is to accelerate the world's transition to sustainable energy  What’s yours’? 47 Lesson One: focus

48. Mitchell Mackey  Open beats closed  The good, the bad, the ugly & the fun 48 Lesson Two: transparency

49. Mitchell Mackey  Cultivate a personalized, insider perspective on Social  Who are the people and values behind your brands and products? 49 Lesson Three: commmunity

50. Mitchell Mackey  How many are fans?  Are they members of your tribe? 50 Lesson Four: customers

51. Mitchell Mackey  You are a platform company  Integrated or disconnected? 51 Lesson Five: platform

52. Mitchell Mackey  Profit & planet  Shareholders & stakeholders  Customer capitalism 52 Lesson Six: sustainability

53. Mitchell Mackey  The new gold standard is instant, intimate, frictionless, interconnected value for customers at scale  You need a truly adaptive and agile model 53 Customer capitalism

54. Mitchell Mackey 54

55. Mitchell Mackey 55 Thanks For more: www.mitchellmackey.com.au

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Lessons learned from the world's most dynamic brand: Tesla

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Lessons learned from the world's most dynamic brand: Tesla