際際滷

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The universe is made of Stories,
not atoms.
~ Muriel Rukeyser ~
Let me tell you a tale
The magic in everyday storytelling
Once upon a time...
http://www.youtube.com/watch?v=nnsSUqgkDwU
http://www.youtube.com/watch?v=gK9joE36SBI
Let me tell you a tale: The magic in everyday storytelling
We are all storytellers.
We are all storytellers.
We are all storytellers.
We are all storytellers.
Yet something has happened.
Stories are no longer considered valid
method of business communication.
Data alone does not motivate people
to act.
Humans are motivated by stories.
Prove why storytelling works.
Show how you can craft a story.
Explore practical storytelling examples.

Stories are no longer considered valid.
A little bit about me.
Let me tell your love story
Let me bring your stories to life
So, how does storytelling work.
http://www.youtube.com/watch?v=wp8ebj_yRI4
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
We are 15-22 times
more likely to remember a story
than a bulleted list.
Let me tell you a tale: The magic in everyday storytelling
Cortisol

Oxytocin

Focuses our attention

Enhances care, empathy
and connection
How do you craft a great story?
The retelling of a moment in time
explaining how and why life changes
that inspires your audience to think.
Let me tell you a tale: The magic in everyday storytelling
Robert Mckee
Screenwriting Legend
The Beginning

The Middle

The End

	
 

Once upon a time

Set the Scene

But one day

And they lived happily
ever after...

Identify the roadblock , Show what happened or
catalyst or point of
changed
tension
How can I tell great stories
that solve my biggest business problems?
Instagram

Twitter

Case Studies
on your
website

Facebook

LinkedIn
Profiles

Tell stories
through...

Elevator
pitches

Performance
Coaching
Seminars

Mentoring
In reports and
meetings
Let me tell you a tale: The magic in everyday storytelling
Let me tell you a tale: The magic in everyday storytelling
In conclusion.
The end.
www.thestorytellingtree.com.au

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Let me tell you a tale: The magic in everyday storytelling