Tinnitus, or the perception of sound when no external sound is present, affects 15-20% of the general population and 70-85% of those with hearing loss. Common difficulties from tinnitus include problems sleeping, understanding speech, and feeling despair or stress. While the exact cause is unknown, it generally involves spontaneous neural activity interpreted as sound. Effective tinnitus management includes education, counseling, sound stimulation, and stress reduction. Hearing aids are recognized as helpful for reducing tinnitus effects by enhancing ambient sounds. The Widex Zen program offers soothing tones and chimes from hearing aids to provide sound stimulation and help reduce tinnitus annoyance and stress.