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SK M&C ???? ?? ??

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SK marketing & company
??? / ???? / Digital Branding Team

??? Planner 2010 05 28

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http://twitter.com/kevin_yoonlee

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Twitter is a real-time information network
powered by people all around the world
that lets you share and discover what’s happening now.
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??/?? ? Kevin Lee ???

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“
Officially, social media is
“an umbrella term that defines the various activities
that integrate technology, social interaction, and the construction
of words, pictures, videos, and audio.” (Wikipedia)

“
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? ??
??(conversation)?
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“Technology is shifting the power away from
the editors, the publishers, the establishment, the media elite.
Now it’s the people who are in control.”

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???, ??? ? ?? ??? ???? ???? ???
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Rupert Murdoch

social media with network growth

social media with network explosion

“A revolution doesn't happen
when a society adopts new tools.
It happens when society adopts
new behaviors.”

Clay Shirky
Author, Consultant, Professor at NYU

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Username (ID)

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Profile Picture

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Profile Bio

??? IT. ?? ??? ??? ?? ? ???? Biomedical Engineer, Medical Doctor,
????? ?????? CEO. but also Businessman and Health 2.0
????, ??? ??? ?????? ??? Evangelist. Writer/Blogger for the Future.

??? / ?? / ??? ? / ??? ???? / 1??? / ??? / ????? / ??? /
??? ?? / ?? ???? / ?? ????? ??? ?? ?? ?? /
??? ???... ?? ???? ???? ???? ????

??, ??, ???, ??, ??, Attorney at law, South Korea
??/???/??/??/?

? Following
: ?? ? ??? ?? ?? ???(??) ??(follow) ??? ?
: ? ????? ??(???) ???, ?? ??? ?? ?? ?????
: ?? 100?? following?? ???,
?? ??? ???? ? 100?? ?? ???? ???? (Timeline)

1,038
Timeline following

? Followers
: ?? ?? ?? ??? ?? following? ??
: Followers 0 ?? ??? ?? ??? ???? ?? ??
: ??? ?? 16?, ??? ?? 15?, ??? ?? 7?, ??? ?? 5?
?? ???? ?? ?? followers? ??? ??? ?????

???? ???? @britneyspears
4,956,665 followers ??? ?? @aplusk
4,948,280 followers

? Followers
: ??? ?? ?? follow?? ??? ?? ???

? Tweet
: 140? ?? ?? ??? ???? ??? ?
: ?? ? ??? ?? ?? ?? ?? ?????
: ?? ? ??? ??? ?? ??? ?? ?????, follow ???!
?? ???... ???? ??? ????, unfollow ????!

? RT (Re-Tweet)
: ?? ? ??? ??? ?? ????? ????? ??
: ??? ????? ??/?? ??? RT? ?? ???? ??? ?
: ????? ???? ???? ?? ????? RT ?? ?? (?? ??, RT ?? ??)

? RT (Re-Tweet)
: ?? ? ??? ??? ?? ????? ????? ??
: ??? ????? ??/?? ??? RT? ?? ???? ??? ?
: ????? ???? ???? ?? ????? RT ?? ?? (?? ??, RT ?? ??)
??? ?? ? ??? ??? ?? ?? ? ??? ?? RT ??? ?? ???? ??
(?, original tweet? ??? ???? ?? ?? ??)

? ??/?? (Mention/Reply)
: ?? ??? ???, ?? ?? ??? ?? ???? ??? ??
: @username ?? ???? “????” ?? ???? ?? ?
: ???? ?? ???? ?? ????? Reply ?? ??

? ??/?? (Mention/Reply)
: ?? ??? ???, ?? ?? ??? ?? ???? ??? ??
: @username ?? ???? “????” ?? ???? ?? ?
: ?? Home ?? @username? ??? ?? ??

? DM (Direct Message)
: ?? follow?? ?? ??? ??? ??? ??? ???
: ?? ??, ??/??? ?? ?? ???? DM?? ??
: ?? ?? DM? ???? ??? ??? DM? ?????

? Block
: ?? ???? ?? follow?? ???? ?? (??? ???)

? Report for Spam
: ???? ??, DM? ??? ???? ??? ????? ????

? ???? (Hashtag)
: ?? ??? ??? ??? ????? ?? ??
: ??? ?? ?? ??? ?? ??? ??~ ?? ??? ?? ??
??? ?? ?? ?? (RT ??? ??? ?? & ??? ?? ?? ???)
: #doosanbears ? ?????? ???? ??
#???_ ? ??? ??? ?? (?? ????? ??? ??)

Tweet RT
Mention/Reply

Following
DM

Followers
Hashtag

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Following, Followers ?? !

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??? Follow ?? ????
? ?? ?? ?? ?? (??? ?? ???)
? ?? ?? ??? ?? ?? (??? ??)
? ???, ???, ????? ? ??? (????)
? ???? ? ?? ???? ??? ?? (?? ??, ???? ? ??)
? ???? ?? ?? ?? ??/???? ??? ?? (??, ???, ????)
? ??? ??/??/??? ???? ?? (???? ???, ?? ??)
? ?? ??? ??? ?? ?? (?? ???)

(1) ???? ??? ??? Following ????? (Bio? ???)

(2) ?? ?????? ???? (#self_intro)

(2) ?? ?????? ???? (http://selfintro.xguru.net/)

(3) ?? ?????? ???? (http://koreantweeters.com/)

(3) ?? ?????? ???? (http://koreantweeters.com/)

??

(4) We Follow (http://wefollow.com/)

(5) ??? ??? ??? (http://twtmt.com/)

(6) ?? ??? ?? (http://twitaddons.com/group_follow/)

(7) Social Monitoring – ??? ?? (http://search.twitter.com/)

(8) Social Monitoring ? Twilert (http://www.twilert.com/)

? ?? ?? ????? ??? ??
? ???? New Follow ??? ??
? Following ??? ?? ????? ??

????
Following, Followers ???? ?? !

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???? ???, ?? ???? ????
? 1? ?? ?? ??? ???? ?? ????
“????? ???”, “?????” ??? ???? ?? ????
? ?? ???? ?? ???? ?? ???
? ?? ???? ?? ???? RT(Re-Tweet) ?? ???
? ???? ??? ??? ??? ???? ? ???
? ??? ?? ?? ???? ??? ??? ? ?? ? ?? ???
? ? ?? ????? (“??! ?? ?? ??? ??” ?? ??? ???~)

JUST TWEET IT, MAN~

???? ??? ? ? ????
? ??/???? ?? ?? (??? ??? ??)
? ?? ??? (?? ?? ??, ?? ???)
? ??? ?? (2? GMF ?? ????? ??)
? ??? (???? poll, ?? ??, ??? ???)
? ?? ???? (??? ???, ?? ??, ?? ??, ???? ??, … )
? ?? ? (??? ????, ????, ???, ????, … )
? ???? ?? ?? (?? ??, ?? ??, ???, TED ??, ?????, …)
? ??? ??? (????? + ???TV??)
? ??? ?? (??, ???, ??, ???)
? ?????? (??, ??, ??, ??, ??, ???, ???, ??, ????, … )
? ??? ?? RT (Re-Tweet) ??
.
.
.

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?? ?~

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http://news.mk.co.kr/v2/view.php?sc=30000001&cm=????&year=2010&no=271166&selFlag=&relatedcode=&wonNo=&sID=501

???? ?? ?? ?? ??~
URL ??? (http://bit.ly/)

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?? ??, ???? ?? ??~

http://twitpic.com/2r7dle

?? ?? ???? ???? ?? ??~
Google ?? – RSS ??

?? ?? ?? ???

?? ??? ???? ? ???~
????? ?? ??? ??

Google TV ???? ??

CNN?? ?? ???

09? 1? 5? AM 05:30
US Airways Airbus A320 1549
Hudson ? ????
?? 155? ?? ??

“
??? ????? ??,
“???? ?? ??? ???
??? ?? ?? ??(外腦)? ?? ? ?? ? ? ??”

それのしても昨夜はTwitterの威力を目の当たりにしました。
ふと気になった疑問をつぶやいただけで多くの皆さんから瞬
時に答え帰って来た。右脳、左脳の延長として外脳を得た
感じですね。

?? ??? ??? ????? ?????~
: RT, Mention/Reply, DM, List, Favorite, URL ??, ??/??? ??? ?

TweetDeck Seesmic

HootSuite twtkr

?????? ??? ?? ?????~
: RT, Mention/Reply, DM, List, Favorite, URL ??, ??/??? ??? ?

Twitter for iPhone Twitter for Android MoTweet TwitBird

twtkr

????? ???? ????~
: RSS ?? ?, ??? ?? ? (PC ???)

??? RSS ??? Favorite RSS ??? ?? (Instapaper)

??? ?? (PC ???)

105,779,710 registered users (April 2010)
300,000 new users a day

60 million tweets per day (May 2010)

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BRAND
B

BRAND
C

BRAND
A

BRAND
E
BRAND
D

? Source: Dachis Group

Nike LIVESTRONG – Tour de France, IT’S ABOUT YOU

Coca Cola – Social Media 4 Truths

? You don’t own your brands – people do
? Every day is election day – woo the audience constantly
? Fish where the fish are – be where you should be
? Success revolves around genuine and compelling content

“
10? ??? ????...
? ?? ?? ????

keep in touch with kevin
http://twitter.com/kevin_yoonlee
http://www.facebook.com/kevinyoonlee
http://foursquare.com/user/kevin_yoonlee
http://kevinlee.posterous.com
http://www.slideshare.net/thisiskevin

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