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Disclaimer and Disclosure Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp . LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental. Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure. September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved

So, what is a Social Network? A Social Network is a collection of people that are “connected” to share contacts and resources A Social Network allows you to utilize one another’s “connections” Different social networks cater to different users LinkedIn® caters to a strictly BUSINESS audience September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved

How does it work? LinkedIn: Is the world’s largest professional network (40 million + ) Allows for an exchange of knowledge, ideas, and opportunities with a broader network of professionals. Has an unparalleled search engine (fields) You are a record in the database The records are connected The connections form a network you can use September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved

LinkedIn® and Its Users Latest LinkedIn Facts LinkedIn has over 45 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. 385 employees Worth about 1 Billion (100 million yearly take) LinkedIn® User Stats: Average Household Income - $109,000 Average Years of Experience – 15 yrs. Average Age – 41 yrs. 39% Users are “decision makers” September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved

A TOUR of Accounts and Settings September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved Must do’s: Personal Information Email Address Setting Connections Browse (if you are worried about your competitors) Profile View (if you don’t want to be seen checking someone out) Profile and Status Updates (on) Profile Setting -This can and probably should be done in the body of LinkedIn itself

WP Master Document The LI Profile Word Template: Create and edit your profile Special Character Special Formatting Use for other platforms Use in case of LI deletion Use in case of LI Schizophrenia It will guard against spelling and grammatical errors September 2, 2009

Format and Keyword Consider your LinkedIn profile a website Make sure it is formatted and clean filled with search engine friendly keywords . Free of spelling errors This will not only get you found, but differentiate you from your competitors. September 2, 2009

Your Name Keep you name clean – LinkedIn can’t find you if your name looks like this: Smith PhD, Joe A “The Selling King” ( [email_address] LION) And if LinkedIn can't find you, clients can't find you! September 2, 2009

Photo Keep your photo professional. Headshot only. Don't have your wife, dog, car or fish in the picture. Who are they hiring? Keep the fun shots for Facebook. LinkedIn doesn’t like logos. September 2, 2009

Updates Keep the “What are you doing now?” function updated. If you have a new product, an upcoming event or a special, this would be a great place to say that! September 2, 2009

Recommendations Get Recommendations! September 2, 2009 Who is a prospective client likely to call: the person with a dynamic profile and over 10 recommendations, or Joe Smith Basic with no recommendations?

Quantity vs. Quality Why a Big Network? (LION) More prospects More INBOUND calls More respect, sought after Best for Sales, Recruiting, Job Seekers Why a Smaller Network? (LamB) Nice to “vouch” for and qualify your connections Best for Executives at large companies Build a healthy network: Of people in your field Companies you would like to do business with Don't upload your entire database and invite everyone on it. Only invite folks who are already on LinkedIn .

Beware of LinkedIn’s “Gotcha’s” LinkedIn gives you 3,000 Invitations Lifetime supply No countdown until only 1,000 remain “ I Don’t Know ______” – the Dreaded IDK Penalizes Sender 3 restricts your account! Account Restricted? On-Line request OR E-Mail customer_service@linkedin.com, request re-instatement

Answering Questions Use “Answers” sections to position yourself as an expert, get exposure. September 2, 2009

Asking Questions Use Answers section to get free, valuable advice. September 2, 2009

Experience “ Experience” is not your resume. Make sure the jobs you choose to list support each other. September 2, 2009

Experience / Wins List “wins” Different companies you have helped Seminars or workshops you have presented (a mini-shot of your personal website.) September 2, 2009

Education / Certification Make sure you list your certifications and licenses as well as traditional education. September 2, 2009

Personal Profile Personalize your “public profile” to reflect your name, your business, or your area of expertise: September 2, 2009

Customize your Website Personalize your websites by using “other” to reflect you business name and not just “My Website” September 2, 2009

Groups (and why we love them) Join strategic groups – then invite strategic members in the groups to connect to you directly- build your network outside of your network. September 2, 2009

Create a Group Create a group - fill with interesting and relevant information. September 2, 2009

Etiquette Tips Always be courteous. “ Give to” more than you try and “get from” other LinkedIn members. Be relevant! September 2, 2009

Etiquette Don't IDK – if an invite is clearly spam, report it, otherwise just "archive" the invitation. Someone spend one of their valuable invites. Don't be mean. Respond to a request within 48 hours if possible Don't use one person to forward all your introductions September 2, 2009

More Useful URL's LinkedIn www.linkedin.com www.linkedin.com/in/linkedinexpert (and immediate access to over a million people in my network) Download the best social networking book ever – and it’s free: www.thevirtualhandshake.com/free-book-download.html September 2, 2009

LION or LaMB* www.themetanetwork.com (LIONs home page and place to join to get an excel list of people who will accept your invites) www.toplinked.com (List of 4000 people who will accept your invite & opportunity to receive invites - for a fee) Remember YOU only have 3000 invites. www.inviteswelcome.com (Have people invite YOU to join THEIR network for a small monthly fee) http://www.toplinked.com/top50.html (Invite these people IMMEDIATELY to build your network strategically – even if you want to be a LaMB) *Look at My Buds – Courtesy Of Laurie Macomber and Blue Skies Marketing September 2, 2009

Great Books to Read I’m On LinkedIn – Now What??? By Jason Alba The Virtual Handshake – Opening Doors and Closing Deals Online David Teten and Scott Allen www.TheVirtualHandshake.com (free download) Words that Sell By Richard Bayan September 2, 2009

Contact Me Please feel free to invite me to connect: [email_address] Join one of my groups: The Executive Center or Link into Northern Colorado Tweet me @LinkedInExpert Call me at: (970) 212-4711 September 2, 2009

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LinkedIn 101 - By Viveka von Rosen

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