Social Media Schizophrenia

Aug 18, 20110 likes1,036 views

How to identify and avert Social Media Schizophrenia and Technology Overload and focus on what really matters: creating kick-ass content. WARNING: This is the OLD version of this presentation... the new, shiny 2013 version can be found here: http://www.slideshare.net/NickArmstrong/social-mediaschizophrenia

SOCIAL MEDIA
SCHIZOPHRENIA
A 12-STEP
RECOVERY PROGRAM

BY

By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong

Wednesday, August 17, 11

WHO AM I?

DESPITE A COMPLETE AND
UTTER LACK OF MYSTICAL
ABILITIES, I WAS ONCE
KNOWN AS A...

... SOCIAL MEDIA GURU.

Wednesday, August 17, 11

I’M HERE TO HELP

DO YOU REMEMBER YOUR
FIRST SCREENNAME?

HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP #1: BEG FORGIVENESS

YOU’VE ANGERED THE
TECH GODS.

HUG A GEEK.

HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 2: CREATE A STRATEGY

Social Networks
23%

“Other”
34%
HOW MUCH TIME DO YOU
ACTUALLY NEED?

WHAT’S YOUR GOAL?

Games
HOW DO YOU MEASURE IT?
10%

Entertainment
13% Email
Search IM Portals 8%
3% 4% 4%

Wednesday, August 17, 11

STEP 3: REDUCE ACCOUNTS

HOW MANY ACCOUNTS DO
YOU ACTUALLY HAVE?

THE MOST I’VE HAD: 26
(BEFORE I LOST COUNT)

ARE ANY REDUNDANT?

DO THEY ALL WORK
TOWARDS YOUR GOAL?

WORSE: CAN YOU BE YOU
ON ALL OF THEM?
HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 4: POST UPDATES
EFFICIENTLY

WHAT TOOLS ARE YOU
USING?

HINT: A BROWSER JUST
ISN’T GOOD ENOUGH.

HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 5: USE AGGREGATORS

ONE SOURCE

ONE POST

LOTS OF REACH

HTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 6: HIRE HELP

BRUCE WAYNE HAS
ALFRED.

ELLEN HAS THE INTERNS.

WHY CAN’T YOU GET SOME
HELP TOO?

HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 7: USE BETTER TOOLS

USE THE RIGHT TOOL FOR
THE RIGHT JOB.

ANY TOOL CAN BE
DANGEROUS IF USED
IMPROPERLY.

HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 8: LIMIT EXPOSURE

WHAT IS YOUR TIME
WORTH?

HOW MUCH HAVE YOU
WASTED SO FAR?

HOW MUCH MORE ARE
YOU WILLING TO WASTE?

HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 9: CREATE REPORTS + GOALS

WITHOUT KNOWING
WHERE YOU’RE GOING,
YOU’LL JUST BE SPINNING
YOUR WHEELS.

CREATE AN EASY WAY TO
FIND OUT IF YOU’RE
WINNING.

HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/

Wednesday, August 17, 11

STEP 10: MEASURE YOUR SUCCESS

USE YOUR REPORTS.

REALLOCATE YOUR TIME.

ACTION TRUMPS
PLANNING.

HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 11: KNOW YOUR LIMITS

LIMIT IS NOT A DIRTY
WORD.

LIMITS CREATE
SCARCITY AND
OPPORTUNITY.

HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 12: SHARE WHAT YOU KNOW

IF YOUR FRIENDS AREN’T
UP TO SPEED, YOU’RE THE
ONLY ONE WHO CAN HELP.

HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

ONE LAST THING...

Wednesday, August 17, 11

NOBODY WINS IF YOU STOP CREATING

Wednesday, August 17, 11

THANK YOU
FIND ME AT:
IAMNICKARMSTRONG.COM

BY

By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong

Wednesday, August 17, 11

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Social Media Schizophrenia

1. SOCIAL MEDIA SCHIZOPHRENIA A 12-STEP RECOVERY PROGRAM BY By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong Wednesday, August 17, 11

2. WHO AM I? DESPITE A COMPLETE AND UTTER LACK OF MYSTICAL ABILITIES, I WAS ONCE KNOWN AS A... ... SOCIAL MEDIA GURU. Wednesday, August 17, 11

3. I’M HERE TO HELP DO YOU REMEMBER YOUR FIRST SCREENNAME? HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

4. STEP #1: BEG FORGIVENESS YOU’VE ANGERED THE TECH GODS. HUG A GEEK. HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/ Wednesday, August 17, 11

5. STEP 2: CREATE A STRATEGY Social Networks 23% “Other” 34% HOW MUCH TIME DO YOU ACTUALLY NEED? WHAT’S YOUR GOAL? Games HOW DO YOU MEASURE IT? 10% Entertainment 13% Email Search IM Portals 8% 3% 4% 4% Wednesday, August 17, 11

6. STEP 3: REDUCE ACCOUNTS HOW MANY ACCOUNTS DO YOU ACTUALLY HAVE? THE MOST I’VE HAD: 26 (BEFORE I LOST COUNT) ARE ANY REDUNDANT? DO THEY ALL WORK TOWARDS YOUR GOAL? WORSE: CAN YOU BE YOU ON ALL OF THEM? HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

7. STEP 4: POST UPDATES EFFICIENTLY WHAT TOOLS ARE YOU USING? HINT: A BROWSER JUST ISN’T GOOD ENOUGH. HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/ Wednesday, August 17, 11

8. STEP 5: USE AGGREGATORS ONE SOURCE ONE POST LOTS OF REACH HTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

9. STEP 6: HIRE HELP BRUCE WAYNE HAS ALFRED. ELLEN HAS THE INTERNS. WHY CAN’T YOU GET SOME HELP TOO? HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

10. STEP 7: USE BETTER TOOLS USE THE RIGHT TOOL FOR THE RIGHT JOB. ANY TOOL CAN BE DANGEROUS IF USED IMPROPERLY. HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

11. STEP 8: LIMIT EXPOSURE WHAT IS YOUR TIME WORTH? HOW MUCH HAVE YOU WASTED SO FAR? HOW MUCH MORE ARE YOU WILLING TO WASTE? HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

12. STEP 9: CREATE REPORTS + GOALS WITHOUT KNOWING WHERE YOU’RE GOING, YOU’LL JUST BE SPINNING YOUR WHEELS. CREATE AN EASY WAY TO FIND OUT IF YOU’RE WINNING. HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/ Wednesday, August 17, 11

13. STEP 10: MEASURE YOUR SUCCESS USE YOUR REPORTS. REALLOCATE YOUR TIME. ACTION TRUMPS PLANNING. HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

14. STEP 11: KNOW YOUR LIMITS LIMIT IS NOT A DIRTY WORD. LIMITS CREATE SCARCITY AND OPPORTUNITY. HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

15. STEP 12: SHARE WHAT YOU KNOW IF YOUR FRIENDS AREN’T UP TO SPEED, YOU’RE THE ONLY ONE WHO CAN HELP. HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/ Wednesday, August 17, 11

16. ONE LAST THING... Wednesday, August 17, 11

17. NOBODY WINS IF YOU STOP CREATING Wednesday, August 17, 11

18. THANK YOU FIND ME AT: IAMNICKARMSTRONG.COM BY By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong Wednesday, August 17, 11

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Social Media Schizophrenia

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