![Call to Action
Invite your reader to reach out to you.
Example: Connect with me on LinkedIn if you
want to talk about (X) [where X is the problem
you solve or value you add.]
Other idea: consider a freemium offer.
Example: To get our free white paper on the 3
common mistakes people make when
handling X challenge, click here.](https://image.slidesharecdn.com/f608e538-e97d-4503-9e03-3e8513f5f061-150821124213-lva1-app6892/85/LinkedIn-Lunch-and-Learn-6-320.jpg)
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LinkedIn Lunch and Learn
- 1. Making the Most of LinkedIn to Grow Your Business How to Use LinkedIn for Networking, the Development of Leads, Talent Acquisition and More August 20, 2015
- 2. By The Numbers 300M+ professionals and 2M+ companies are on LinkedIn A 2014 IDC study revealed that: On average, social-selling leaders enjoy these benefits: 45% more opportunities created 51% more likely to achieve quota 80% more productive (Source: LinkedIn Sales Solutions) 3 out of 4 B2B buyers and 8 out of 10 executive buyers rely on social media to help make buying decisions
- 3. Get Started with Social Selling LinkedIn offers Sales Navigator a video overview is available at: bit.ly/sales_navigator It integrates seamlessly with your CRM. Its simpler than what youre probably doing now to generate leads!
- 4. PROFESSIONAL PROFILES Create a client-focused, client-attracting profile. Be sure to list an industry. Create a 30 sec. commercial which considers that what do you do? question from the POV of a prospect in pain who eventually turned into your happy customer. There are an average of 53M views of LI profiles each day STAND OUT.
- 5. 3 LinkedIn Profiles No-Brainers 1. Complete it to 90% and keep it current. Include: Professional photo, custom URL, summary. 1. Add at least one multimedia presentation. 2. Limit the use of I.
- 6. Call to Action Invite your reader to reach out to you. Example: Connect with me on LinkedIn if you want to talk about (X) [where X is the problem you solve or value you add.] Other idea: consider a freemium offer. Example: To get our free white paper on the 3 common mistakes people make when handling X challenge, click here.
- 7. The Power of 3rd Party Endorsements A recent Forbes article defines social proof as a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. Social proof on LI is a must have and can take the following forms: Downloadable case study Third party endorsements (dont craft the language). Expect give and take.
- 8. Keep it Real Do NOT do any of the following: cut and paste catch words or phrases multiple times. use fake or ghostwritten recommendations. exaggerate or mislead. name drop. pass along links you havent read.
- 9. COMPANY PAGES 101 30 sec commercial which outlines what problem your company solves. Ensure all on your team join and post. Collaboration between marketing and sales is critical. Include industry news as well as company updates.
- 10. GET CONNECTED Using Sales Navigator, create saved leads. (30 day free trial at http://bit.ly/sales_navigator) Monitor buying signals. Use the news stream to generate more leads. Feel for warm paths to prospects.
- 11. Responding Effectively A recent study from Lead Response Management revealed that a prospect is 100 times more likely to respond when a seller reaches out within 5 minutes as opposed to reaching out 30 minutes later. Research your prospects profile and recent activity for insights. Use the get introduced feature or, name your shared connection (with permission).
- 12. To Connect or Not To Connect Consider this when choosing to add someone to your network with whom you are unlikely to exchange actual value: Pros You can market to a wider audience Access to more people. Improve brand recognition and rankings. Cons Watered down networking and junk in newsfeed. Harder to keep track of relationships. Lose credibility. Best practice: limit your personal page and open your company page.
- 13. LINKEDIN GROUPS 4 Best Practices: 1.Only join groups that match your business focus. 2.Mind your manners. 3.Remember no hard sell. 4.Consider creating and managing a LI group of your own focused on the problem you solve.
- 14. POSTING How often? As often as you find content with value. 3x/day 3x/week. What? A variety about your industry, resources, company, quotes, graphics, etc. Hint: use PP to create images to upload.
- 15. 4 WORST PRACTICES 1. Pretending to know someone you dont. 2. Failing to proofread your profile. 3. Not maintaining a professional standard of behavior and visibility. 4. Sending long written sales pitches via inmail.
- 16. PAGE EXAMPLES Stacy Strauss - https://www.linkedin.com/in/stacystrauss Innovation Center - https://www.linkedin.com/grp/ home?gid=4014655
- 18. Questions??