Linkedin Profile Optimisation - Presentation
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This presentation offers actionable tips and strategies for optimising your LinkedIn profile to enhance visibility and professional branding. Learn how to craft compelling headlines, utilise featured media, leverage Creator Mode, and personalise your profile to attract the right connections and opportunities. Perfect for marketers and professionals looking to elevate their LinkedIn presence. This was presented in October 2023.
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Linkedin Profile Optimisation - Presentation
- 1. Brian Martin Marketing Consultant Brian Martin LinkedIn Profile Optimisation Connect with me on LinkedIn
- 2. Above The Fold Headline Provide an overview of your professional persona and ensure you use relevant keywords. 220 characters maximum. Location Use the location in which you’d like to do business, regardless of whether you work remotely or in an office. Contact Details Ensure your contact details are up-to-date and include links to your website as well as any other professional networks you use e.g. Twitter. Header Image Be consistent and on-brand. Utilise Canva to create a header image. Recommended dimensions: 1584 x 396px. Profile Photo Ensure your Profile photo is a professional headshot; head and shoulders in frame and dressed appropriately. Recommended dimensions: 400 x 400px. Cover Story Include an intro, skills, workplace and achievements. Present a professional appearance and clear message. Edit for quality. Featured Media Utilise the ‘Features’ section to highlight the content you most want people to see, such as your portfolio. Vanity URL Change your vanity URL to make it easy to share your Profile. Linkedin.com/in/yoururl LinkedIn Profile Optimisation Gender Pronouns Choose your gender pronouns to ensure your connections know how to address you. Name Pronunciation Record a 10 second audio clip to ensure your connections pronounce your name correctly.
- 3. Creator Mode More Ways To Engage Creator mode provides you with tools to engage with your audience including; LinkedIn Live, Audio Events, Newsletters and Follow link. LinkedIn Profile Optimisation Profile Topics Add up to 5 hashtags to your Profile to show your audience what you talk about most frequently. Analytics Monitor your performance at a glance to discover insights, including your post impressions, followers, Profile views and search appearances. Be Discovered By turning on Creator mode, potential followers can find you and your content across all LinkedIn pages.
- 4. Personal Service Page Create Opportunities This section allows Users to offer services outside of their Company page, to connect with prospects from inside their Profile and communicate specifically what they do. LinkedIn Profile Optimisation Set Price, Request Reviews, Upload Work Examples Fill in as many sections as possible to help your connections learn more about the services you provide. Add Media To Further Illustrate Your Services Add links, photographs and videos to your Service page to further demonstrate the services you offer. Additional Information Add your work location, whether local or remote; add pricing structures in all major currencies; and make sure to turn on ‘Reviews’ so everyone can see what great work you do.
- 5. About Add Personality Blend professionalism with personality and make your Profile relatable and memorable whilst maintaining an appropriate tone. Audience Who is your Profile aimed at? Prospective clients, employers or colleagues? Align your ‘About’ section to their needs. Proofread Ensure there are no errors and that the Profile reads well. Polished writing demonstrates your professionalism and attention to detail. Start With A Hook Grab attention, highlight your accomplishments and tell your story. Highlight Your Value Demonstrate your value: describe skills, experiences, and qualifications leading to your current position. Keyword Add your industry skills, expertise, and boost your Profile visibility in searches, to attract the right connections and opportunities. Call To Action Encourage networking opportunities by leaving a call to action that prompts engagement. Achievements Spotlight your awards, quantifiable projects, and demonstrate impact with measurable outcomes. Link this with the ‘Featured’ section. LinkedIn Profile Optimisation Update Consistently update your ‘About’ section. Reflect your evolving career through updates and achievements. Future Goals Share your career aspirations to help others understand your path and expand your network opportunities.
- 6. Experience Description Include a brief summary of your responsibilities, achievements, and skills. Accomplishments Add notable projects, results and awards. Add Media Add relevant images, videos, links or documents which showcase the work you’ve achieved. Job Title Add your Job Title. Company Include names of companies you have worked for. Duration Include all employment start and end dates. ▪ Don’t copy and paste your CV. Recruiters, prospective employers and broader stakeholders prefer to see a Profile that reflects your dedication, showcases your achievements and highlights your strengths. ▪ Think strategically. You don’t need to have every single job you’ve ever held on your LinkedIn Profile. Only include those with experience relevant to your career path. LinkedIn Profile Optimisation Top Tips
- 7. Education Start And End Dates Be specific regarding course dates and duration of study. Activities And Societies Add clubs, organisations or extracurricular activities you were involved in, especially if they are relevant to your career. Description Provide a brief summary of significant projects, honours or relevant coursework. Institution Name Include the name of any University or College you have attended, to add to your Profile. Degree Add the type of degree e.g. BA, MS, Ph.D. Field Of Study Add your degree specialisations. â–ª Ensure your education details are accurate. â–ª Consider highlighting experiences that align with your professional goals. LinkedIn Profile Optimisation Top Tips
- 8. Licences & Certificates Issue Date The date you received the certification. Expiration Date If applicable, include the date the certification expires. Certification URL A link to verify the certification, if provided by the issuing organisation. Project Name The official title as provided by the issuing organisation. Issuing Organisation The accredited body or institution that granted the licence or certification. Credential Number Some certificates come with specific IDs. Include if available. ▪ Only list certificates and licences relevant to your profession or industry. ▪ This section shouldn’t be missed as it adds credibility to your Profile. LinkedIn Profile Optimisation Top Tips
- 9. Volunteering Your Role Your position or title whilst volunteering. Duration Start and end dates of your volunteering experience. Description The mission or objective of the organisation, together with any responsibilities you held, plus contributions, achievements or impact you made. Organisation The name of the non-profit, community group, or entity, where you volunteered. Cause The specific cause or category the organisation serves (e.g. Environment, Health, Social Care). Location Where the volunteering took place. â–ª Volunteering experiences can demonstrate your values, dedication and broader skill set. â–ª Make sure you include those that are relevant to your Profile and personal brand. LinkedIn Profile Optimisation Top Tips
- 10. Projects Date When you started and ended the project. Tag Colleagues Tag LinkedIn members you have collaborated with, if they’re part of the project. This is a great networking opportunity! Media Attach media, images, relevant videos and documentation to showcase your project outcomes. Project Name The title of your project. Project URL Provide a link to the project such as your GitHub repository or website. Description Provide a summary detailing the objectives or problem your project addressed. Be specific regarding your personal contribution and responsibilities. ▪ Prioritise projects that align with your current career goal, or demonstrate specific skills or achievements that are relevant. ▪ Be specific and outline your role and contribution to avoid ambiguity. ▪ As you complete new projects, update your LinkedIn Profile. LinkedIn Profile Optimisation Top Tips
- 11. Skills Endorsement Your connections can endorse you for these skills, validating your expertise. The number of such endorsements can serve as a testament to your proficiency. Link Your Skills Link your skills to your work experience, education and volunteering sections. 50 Skills Make sure you use all 50 skills to maximise your LinkedIn Profile and appear within LinkedIn search results. Be Specific List technical, soft, and hard skills e.g. ‘Data Analysis’, ‘Public Speaking’, ‘Project Management’. Don’t forget to add valuable skills like ‘Microsoft Office’ as well. Categorise Your Skills Whether you decide to list skills alphabetically or based on priority or relevance, ensure they are organised in a manner that is easy for readers to understand and navigate. Reflect On Your Experience Align your skills to your career path, experiences and achievements. ▪ Endorse others. This can lead to reciprocal endorsements. ▪ However, only endorse for skills you have genuinely witnessed yourself. ▪ Avoid using terms like ‘Hardworking’ or ‘Team Player’. ▪ Focus predominately on skills relevant to your experience. LinkedIn Profile Optimisation Top Tips
- 12. Courses Course Number This is optional. Not all courses will provide a number. Date And Duration Specify the date you completed the course and how long you attended. Course Name The official title of the course, workshop or seminar you attended. Associated Institution The University, College, Training Institute or online platform where you took the course. ▪ Only include courses that are relevant to your career. ▪ If you haven’t had much exposure to upskilling, Open Learn provides several free CPD accredited courses. ▪ edX provides several credited certificates at affordable prices. LinkedIn Profile Optimisation Top Tips
- 13. Brian Martin Get In Touch Brian.Martin@BrianMartin.net Connect with me on LinkedIn LinkedIn Profile Optimisation