LinkedIn - Getting Started

Jul 11, 2013Download as PPT, PDF0 likes350 views

The document discusses the professional networking site LinkedIn and provides tips for using it. It notes that LinkedIn has over 80 million users worldwide and outlines Michelmores' social media strategy, which includes using LinkedIn for networking, profile raising, and generating new business. The document then provides nine tips for creating a LinkedIn profile and explains how to use LinkedIn's features for networking, raising your profile, and finding potential clients.

www.michelmores.com
About LinkedIn
• A business-orientated social media site, mainly used for
professional networking
• 80 million users worldwide
• 9.3M visits to the site each month in the UK
• Age demographics:
35-44 - 30%
45-54 - 29%
25-34 - 15%

www.michelmores.com
Michelmores’ Social Media Strategy
• ‘Social media’ = websites and online platforms that allow
users to interact – by sharing information, opinions,
knowledge and interests
• Michelmores’ Social Media Strategy can be found on the
Marketing Knowledge Site
• LinkedIn is one of the areas identified for our social
media activity

www.michelmores.com
Making the most of LinkedIn
• Join relevant Groups
• Use status updates
• Read your LinkedIn update
• Use the events tool
• Upload your articles
• Add presentations
• Research your prospects
• Use the Answers application
• Tell people you are on LinkedIn!

www.michelmores.com
How to use LinkedIn
• Connect to your existing contacts as another way of
keeping in touch
• After a networking event, invite new contacts to connect
to you to extend the networking opportunity online
• Who are your connections connected to? Research their
connections to see if there is anybody that you would like
to be introduced to
Networking

www.michelmores.com
How to use LinkedIn
• If you are visiting a potential client, take a look at their
personal or company profiles
• Who are your target clients? Use LinkedIn to research
the key people you need to contact
• Find new targets – perhaps by joining a relevant Group
and noting who the members are / what they need help
with
Finding potential clients and contacts

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LinkedIn - Getting Started

1. Are you LinkedIn?

2. www.michelmores.com Are you LinkedIn? • Who is already on LinkedIn? • About LinkedIn • Michelmores’ Social Media Strategy • Why LinkedIn? • Nine tips for creating your profile • Making the most of LinkedIn • How to use LinkedIn • What next? • Questions

3. www.michelmores.com About LinkedIn • A business-orientated social media site, mainly used for professional networking • 80 million users worldwide • 9.3M visits to the site each month in the UK • Age demographics: 35-44 - 30% 45-54 - 29% 25-34 - 15%

4. www.michelmores.com Michelmores’ Social Media Strategy • ‘Social media’ = websites and online platforms that allow users to interact – by sharing information, opinions, knowledge and interests • Michelmores’ Social Media Strategy can be found on the Marketing Knowledge Site • LinkedIn is one of the areas identified for our social media activity

5. www.michelmores.com Why LinkedIn? • Networking – connect with clients and contacts • Profile raising – position yourself as a thought leader and expert in your field • Generating new business – find new clients and contacts Business benefits include:

6. www.michelmores.com Nine tips for creating your profile • Complete as much of your profile as possible • Use your ‘headline’ wisely • Provide targeted information • Add a current photograph • Connect to Michelmores! • Check your privacy settings • Make your profile publicly available • Make connections • Think about recommendations

7. www.michelmores.com Making the most of LinkedIn • Join relevant Groups • Use status updates • Read your LinkedIn update • Use the events tool • Upload your articles • Add presentations • Research your prospects • Use the Answers application • Tell people you are on LinkedIn!

8. www.michelmores.com How to use LinkedIn • Connect to your existing contacts as another way of keeping in touch • After a networking event, invite new contacts to connect to you to extend the networking opportunity online • Who are your connections connected to? Research their connections to see if there is anybody that you would like to be introduced to Networking

9. www.michelmores.com How to use LinkedIn • Be found online – LinkedIn public profiles are indexed by search engines • Demonstrate that you are a thought leader in your field by posting articles, presentations etc to your profile • Join Groups or use the Answers function to demonstrate how you can add value and make connections with new people Raising your profile

10. www.michelmores.com How to use LinkedIn • If you are visiting a potential client, take a look at their personal or company profiles • Who are your target clients? Use LinkedIn to research the key people you need to contact • Find new targets – perhaps by joining a relevant Group and noting who the members are / what they need help with Finding potential clients and contacts

11. www.michelmores.com What next? • Set up or edit your LinkedIn profile using the tips provided • Have a look for some relevant Groups – follow these for a while to see if they are useful and how you can become involved • Think about additional material you can add to your profile, such as creating a presentation to highlight your area of expertise • Visit the Marketing Knowledge Site for our guide to using LinkedIn

12. www.michelmores.com Any questions?

13. www.michelmores.com

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