Litseminar 120607

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Kaoru Arisue

Kinetic Constant (A vs. B)
Calcd: kA/kB 98.4 : 1.6
Exptl: er 99.5 : 0.5

Kinetic Constant (C vs. D)
Calcd: kC/kD 91 : 9
Exptl: er 94 : 6

Sustainability needs to be properly represented in design briefs to make it a more systematic part of the design process. Some clients now include sustainability in briefs, showing increasing commitment. However, sustainability is not always included and clients sometimes drop related goals. For sustainability to be effective in briefs, clients must clearly define what they mean by sustainability and align any goals with their corporate targets. Designers can also help by explaining the business value of sustainability measures and considering sustainability even if not formally required in the brief.

CES Key Trends 2012Seymourpowell

The key trends from CES 2012 included the continued growth of 3D TV technology, with passive 3D that doesn't require glasses showing promise. Smart TVs are becoming more intelligent and connected to other devices, allowing a more integrated experience across different platforms. Automakers are working to make driving more connected and enjoyable through concepts like Ford's Evos car. Competition in the ultraportable laptop market is increasing with many manufacturers introducing alternatives to the dominant MacBook Air. 3D printing technology is moving closer to consumers with products like Cubify that allow printing designs at home.

Flex 2010Seymourpowell

Seymourpowell has introduced a new seat layout system aimed at enhancing the travel experience in high-speed and long-distance rail services, particularly for business and premium segments. The innovative design offers flexible configurations, allowing seats to be arranged for social interaction or privacy, catering to various passenger needs. This adaptable layout can convert spaces for different purposes, improving both operator efficiency and passenger comfort.

Is the customer always right?Seymourpowell

The document argues that while consumer insights are valuable, they should not be the sole basis for innovation, as consumers often do not know what they want. True innovation should involve exploring multiple paths, including understanding market trends, competitor activity, stakeholder perspectives, and sustainability issues. The author emphasizes the need for a flexible and informed approach to innovation beyond just consumer feedback.

Litseminar 110719Kaoru Arisue

Be Influencers Canal Sony MX_dashboardDLaufer

El documento presenta un análisis de la relación entre la actividad de influencers y el rating de la serie 'The Voice' durante su emisión en 2015, enfocándose en el live tweeting de varios influencers. Se observó una correlación directa entre el engagement de estos influencers y los picos de rating, destacando la efectividad de la interacción en redes. La metodología incluyó una unificación de métricas para visualizar gráficamente la relación entre el tráfico en redes y los ratings de los episodios.

Overview 2o census Brazilian PEVC 2009 GVcepeViniciuscarvalhos

The document summarizes the findings of the Second Census Project on the Brazilian private equity and venture capital industry in 2009. It found that the industry had committed $36.1 billion in capital, focused on sectors like IT, real estate, and energy. Over 500 portfolio companies were identified. The census also showed continued growth in the number of investment vehicles and firms in the industry.

Milan fair report 2010Seymourpowell

The Milan 2010 report highlights key design trends observed at the Salone del Mobile, such as a shift towards nostalgia, sustainability, and the integration of playful and retro elements in contemporary designs. Notable pieces include Patricia Urquiola's Klara armchair and Tom Dixon’s void lamp, showcasing a blend of modern aesthetics with elements from the past. Despite disruptions from a volcanic eruption, the event emphasized enduring trends and the importance of designs that evoke deeper connections with consumers.

Heston Blumenthal dinner 2011Seymourpowell

Seymourpowell announces its design collaboration for 'Dinner by Heston Blumenthal', a new restaurant at the Mandarin Oriental Hyde Park, London, marking chef Heston Blumenthal's first London venture. The project involved creating the restaurant's name, brand identity, and various materials such as menus and wine lists, with a focus on historical British culinary inspiration. The design elements emphasize elegance and tradition while integrating modern functionality, reflecting the restaurant's unique dining experience.

adv_org_chem_13-2-6(2)Kaoru Arisue

The document summarizes the total synthesis of discodermolide, a very complex chainlike compound containing 13 stereocenters. It describes a novel aldol-based approach for the synthesis that uses a Lewis acid-induced addition of an allylic silane to an aldehyde as a key step. This approach is a hybrid of methods used by Novartis and Smith-Paterson. The synthesis represents current methods for controlling acyclic chemistry that utilize reactions such as allylic boronates, allenyl stannanes, oxazolidinone auxiliaries, boron enolates, and allylic silanes, as well as coupling strategies like Suzuki-Miyaura, Negishi, N

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Fat snake and the dumbbellSeymourpowell

This document discusses the difference between innovation that leads to better products versus new products for their own sake. It argues that true innovation means developing products that are better, not just new, by fulfilling real customer needs. Merely refreshing a product line with new features does not establish strong brands or ensure longevity. True innovation takes time to understand implicit customer needs and behaviors, and develop products that address them in a better way. Focusing on better addresses the problem more fully than new features alone.

Litseminar 121121Kaoru Arisue

The document summarizes recent advances in the direct C-H amination of aromatic and aliphatic compounds using rhodium catalysis. Key developments include the use of electron-neutral aryl azides as nitrogen sources without requiring strong electron-withdrawing groups, and evidence from kinetic isotope effect studies that the reaction proceeds through a stepwise mechanism involving rate-determining C-H bond cleavage. The reaction is diastereoselective for aliphatic substrates and allows efficient synthesis of substituted indolines.

adv_org_chem_13-2-6(1)Kaoru Arisue

The document summarizes the isolation, biological activity, and total synthesis of discodermolide, a compound isolated from the marine sponge Discodermia dissoluta in 1990 that shows potent immunosuppressive, antifungal, and microtubule stabilization properties. Discodermolide is a highly potent anticancer agent that is effective against multi-drug resistant cell lines and has high water solubility compared to other microtubule stabilization agents like Taxol. The document reviews the history of discodermolide synthesis from the first total synthesis in 1993 to phase I clinical trials by Novartis in 2003.

LA PUEBLA DE CASTRO EN FOTOSpuebladecastro.blogspot

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Litseminar 120607

1. SUGA/ITOH Lab. Literature Seminar@2o12-06-07 M2 Kaoru ARISUE Nature Chem. 2010, 2, 972. Direct enantio-convergent transformation of racemic substrates without racemization or symmetrization Table of Contents 1. THE CHIRAL COMPOUND – Synthesis or Resolution? 2. BORON CHEMISTRY – Electrophile or Nucleophile? 3. ARTICLE R&D – Direct Enantio-Convergent Transformation (DECT)

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