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Entrepreneurial	Resources
Luis	Caldas	de	Oliveira
1.	FIND	RESOURCES
Ice-breaker
Find	Persons	with	Specific	Resources
1
• Fill	your	name	and	add	one	resource	to	the	list
2
• Find	a	person	in	the	room
3
• See	if	he	or	she	has	one	of	the	listed	resources
4
• If	so,	take	note	of	the	persons	name
5
• Go	to	step	2
5 Minutes
Find	resources
How	many	resources	did	you	find?
What	was	the	hardest	resource	to	
find?
2.	EFFECTUATION
How	do	entrepreneurs	decide	and	act?
Research	Experiment
Result:	Effectuation
5	Principles	of	Effectuation
Bird-in-hand
What	is	effectuation?	Version	0.9.	Copyright	©	2011	The	Rector	and	Visitors	of	the	University	of	Virginia
Affordable	Loss
What	is	effectuation?	Version	0.9.	Copyright	©	2011	The	Rector	and	Visitors	of	the	University	of	Virginia
Lemonade
What	is	effectuation?	Version	0.9.	Copyright	©	2011	The	Rector	and	Visitors	of	the	University	of	Virginia
Patchwork	Quilt
What	is	effectuation?	Version	0.9.	Copyright	©	2011	The	Rector	and	Visitors	of	the	University	of	Virginia
Pilot-in-the-plane
What	is	effectuation?	Version	0.9.	Copyright	©	2011	The	Rector	and	Visitors	of	the	University	of	Virginia
The	Effectual	Cycle
What	is	effectuation?	Version	0.9.	Copyright	©	2011	The	Rector	and	Visitors	of	the	University	of	Virginia
The	Cycle	Starts	Here
What	is	effectuation?	Version	0.9.	Copyright	©	2011	The	Rector	and	Visitors	of	the	University	of	Virginia
Then	Interact	With	People
What	is	effectuation?	Version	0.9.	Copyright	©	2011	The	Rector	and	Visitors	of	the	University	of	Virginia
3.	MEANS	AND	RESOURCES
What	do	I	have?
Means/Resources
Me
Who	
am	I?
My	skills
What	
do	I	
know?
My	social	
resources
Who	
do	I	
know?
My	physical	
resources
What	
do	I	
have?
Entrepreneurial	Pool	of	Resources
Social	Resources
• Social	ties
• Personality	traits
• Hobbies	and	personal	
interests
• Geographic	knowledge
• Social	and	professional	
reputation
Physical	Resources
• Access	to	capital
• Access	to	incubators	or	
accelerators
• Prototypes
• Access	to	equipment	
and	laboratories
• Offices	or	real	estate
4.	GOALS
What	can	I	do?
List	of	Goals
Goals
What	can	I	do?
Resources	needed
What	I	
know?
Who	o	I	
know?
What	do	
I	have?
Obrigado

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