Lobbying: the art of the possible - Women on Farms
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This document discusses a case study of lobbying efforts by the Women on Farms Project (WFP) targeting Tesco, the largest supermarket in the UK. WFP had reported labour rights violations on farms supplying Tesco, but Tesco dismissed these reports. WFP's strategy involved a farm worker publicly sharing her experiences at Tesco's annual general meeting, gaining significant media coverage. This led to Tesco's chairperson meeting with WFP and the worker, and agreeing to audit all farms supplying Tesco to ensure compliance with labour laws. The document outlines lessons from this successful campaign, such as garnering support from partners, empowering affected people, utilizing media, and identifying the target's vulnerabilities.
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- 1. LOBBYING: A CASE STUDY AT THE INTERNATIONAL LEVEL Women on Farms Project Oxfam Link & Learn 15 November 2012
- 2. I. Background Tesco is the biggest supermarket in UK and biggest purchaser of South African fruit Tesco claims that it sources all its produce from ethical suppliers throughout the world WFP repeatedly reported labour rights violations on Tesco-supplying farms to Tesco WFP dismissed/ ignored WFPs reports Tesco asked WFP for farm workers names.
- 3. II. The Issue? Tesco to ensure that Tesco- supplying farms comply with labour laws Tesco to ensure that all its supplying farms sign up to WIETA farm audits
- 4. III. Lobby Target? Main target: Tesco UK Power to exert pressure on farmers Thereby, effect improvements across hundreds of farms Other targets: UK NGO, ActionAid-UK Trade union, Sikhula Sonke Farm workers UK consumers
- 5. IV. Strategy & Tactics Farm worker, Gertruida Baartman, volunteered to go public on labour conditions on a Tesco farm ActionAid-UK bought 3 shares in Tesco (6p =78c each!) Gertruida attended Tesco AGM in London as a Tesco shareholder Massive media coverage in UK: before and during the AGM Gertruida spoke of her own experiences as a seasonal farm worker on a Tesco-supplying farm Outcome: Tesco Chairperson met with WFP/SS and Gertruida All Tesco-supplying farms were to be audited / inspected.
- 6. V. Lessons & Tips Garner support and cooperation from many like-minded partners Let affected people to speak for themselves Use media effectively throughout Articulate a message that is incontrovertibly moral and just Identify targets weak spot hit them where they will feel it most Employ a device that grabs attention, inspires, galvanises.