Logo
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This document discusses different types of logos. It defines a logo as a graphic mark or emblem used to promote public recognition of commercial enterprises and organizations. There are five main types of logos: wordmarks use uniquely styled text of the company name, symbolic or brandmarks use a memorable symbol, combination marks feature both a symbol and wordmark, emblems place text inside a symbol, and lettermarks are exclusively typographic using initials or a first letter of the company name. Deciding on a basic logo style should be one of the first steps in developing a visual brand identity.
Logo
- 1. PRESENTED BY:ANIL PRAJAPATI ROLL NO.132531
- 2. TOPIC:- LOGO
- 3. MEANING:A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.
- 4. TYPES OF LOGO:THERE ARE FIVE TYPES OF LOGO. 1. Wordmark Is a uniquely styled font type that spells out the company or brand name. Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company. Examples of a wordmark include Sony, Samsung and Microsoft. Other great examples are Facebook and Google, the worlds most visited website.
- 5. 2. Symbolic (Brandmark): If an picture says a thousand words, a memorable symbol says volumes. One of the most difficult tasks in developing a brand is to find a symbol that represents all the positive attributes you want your company to be associated with. The image has to convey a message and remind the viewer of the brand name. Not an easy mix, but many companies have got it down. 3. Combination Mark Is the combination of a symbol and a wordmark. The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment. In certain situations and with proper investment of time & money, a strong combination mark can use its symbol to represent the company without the use of text. Great examples include; Mexicana Airlines,Bank of America, 9/11 Memorial, and Rip Curl.
- 6. 4. Emblem (Text Inside Symbol):Unlike combination marks, which position text and symbols side-by-side, emblems involve placing text inside of a symbol so that the two are practically inseparable. Most notable emblem logos include; Harley Davidson, UPS and NFL. 5. Lettermark : Are exclusively typographic. The lettermark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter. Think HP, IBM and Honda.
- 7. CONCLUSION:Deciding on a basic logo style should be one of your very first steps in developing a visual brand. Once you decide which type of logo design will work best for your company, you can choose a logo color scheme, font and other details to represent your identity.
- 8. THANK YOU